Platform_Architecture_and_Design_1.pdf
88 INSIGHT Arianna Malagoli took a trip around Europe on a motorhome affectionately called Hometta furnished with products and design objects to show the value of Made in Italy. PHOTOS: Arianna Malagoli STORY: Benedetta Bagni Six months in a confined space of only 14 m2, a unique way to represent and demonstrate Italian design through the designing and furnishing of a motorhome on tour around Europe. The interior designer Arianna Malagoli took on this trip taking advantage of advice from the Ludovica + Roberto Palomba studio and ADI (Association of Industrial Design) for the interior of her mobile home and the experience and collaboration of three photographers.
INSIGHT 89 Arianna walking through the streets of Paris Where did the idea for this journey come from? I liked the idea of presenting design in a real life context, even one as extreme as the nomadic one, in order to “strip” design from its usual image of objects in a catalogue. Which of the objects that went with you proved to be the most useful? The suitcase. It’s a fascinating object, full of meaning and an excellent travelling companion. Then, when aesthetics are in harmony with functionality, is there any better design? How did you choose your travelling companions? Depending on their sensitivity to photographic images. How was it, living together in 14 m2? Like life itself, sometimes great fun, sometimes a little complicated, but always enlightening. Which cities were the most interested in your arrival? Berlin, Hamburg, London. Tremendous creative ferment in Haarlem in Holland, and Copenhagen. What will stay with you the most from this experience? The awareness that there are other lifestyles, and that the same concept of “home” has its origin in our minds long before belonging to any fixed physical place. Also, the fact that quality can be found in small things. Any future projects? Lots and lots. First of all, to create a more “human” language in order to communicate design products. During the Milan design week Hometta will be travelling around the city’s streets.
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- Page 64 and 65: 62 CIRCLE MINDS lightness CIRCLE MI
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- Page 99 and 100: ARTEFACTS 97 Francesco Camillo Gior
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88 INSIGHT<br />
Arianna Malagoli took a trip around Europe on a motorhome<br />
affectionately called Hometta furnished with products <strong>and</strong> design<br />
objects to show the value of Made in Italy.<br />
PHOTOS: Arianna Malagoli<br />
STORY: Benedetta Bagni<br />
Six months in a confined space of only 14 m2, a unique way to represent <strong>and</strong> demonstrate<br />
Italian design through the designing <strong>and</strong> furnishing of a motorhome on tour around<br />
Europe. The interior designer Arianna Malagoli took on this trip taking advantage of<br />
advice from the Ludovica + Roberto Palomba studio <strong>and</strong> ADI (Association of Industrial<br />
<strong>Design</strong>) for the interior of her mobile home <strong>and</strong> the experience <strong>and</strong> collaboration of<br />
three photographers.
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