Industrial Design
BA (Hons) Industrial Design Student Profiles - Festival of Design ...
BA (Hons) Industrial Design Student Profiles - Festival of Design ...
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Sue<br />
Sue was designed to address usability and desirability issues<br />
in current mainstream sewing machines. It aims to attract<br />
a new generation of users to subtly prompt mainstream<br />
sustainable lifestyle change.<br />
Current machines are simply shells for a mechanical device.<br />
Sue was designed to counter this and be entirely user centred,<br />
to heighten the usability and user experience.<br />
James Wood<br />
07845 578964<br />
jamesjohnwood@<br />
live.co.uk<br />
2007 2011<br />
Festival of <strong>Design</strong> & Innovation<br />
59
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