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In the Beginning was Information

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a) Concerning <strong>the</strong> sender:– What actions are desired of <strong>the</strong> recipient?– Has a specific action been formulated explicitly, or should itbe implicit?– Is <strong>the</strong> action required by <strong>the</strong> sender to be taken in only onepredetermined way, or is <strong>the</strong>re some degree of freedom?b) Concerning <strong>the</strong> recipient:– To what extent does <strong>the</strong> received and understood meaninginfluence <strong>the</strong> behaviour of <strong>the</strong> recipient?– What is <strong>the</strong> actual response of <strong>the</strong> recipient?Theorem 17: <strong>In</strong>formation always entails a pragmatic aspect.The pragmatic aspect could:– be unnegotiable and unambiguous without any degree of freedom,e. g. a computer program, activities in a cell, or a militarycommand– allow a limited freedom of choice, like instinctive acts of animals– allow considerable freedom of action (only in <strong>the</strong> case ofhuman beings).Note: Even if <strong>the</strong>re is considerable variation in <strong>the</strong> pragmaticsresulting from <strong>the</strong> semantics, it does not detract anything from <strong>the</strong>validity of Theorem 17.When language is used, it does not simply mean that sentences arejumbled toge<strong>the</strong>r, but that requests, complaints, questions, instructions,teachings, warnings, threats, and commands are formulatedto coerce <strong>the</strong> recipient to take some action. <strong>In</strong>formation <strong>was</strong>defined by Werner Strombach [S12] as a structure which achievessome result in a receiving system. He thus referred to <strong>the</strong> importantaspect of taking action.74that such a man would save me a lot of trouble.” (Source: Reader’s Digest, February1993, p 168).Truman did not realise that he <strong>was</strong> actually looking for a Minister for Pragmatics(or even Apobetics). He <strong>was</strong> mainly concerned with <strong>the</strong> workings of hismind, but he placed it at least one level too low – on <strong>the</strong> semantic level.

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