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In the Beginning was Information

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9 The Quality and Usefulness of<strong>In</strong>formationShannon’s information <strong>the</strong>ory can be regarded as an extension ofprobability <strong>the</strong>ory. He takes <strong>the</strong> bit as unit of measurement ofinformation, and a book with 200 pages <strong>the</strong>n contains twice asmuch information as one with 100 pages if <strong>the</strong> pages contain <strong>the</strong>same number of letters. Meaning is completely ignored. WolfgangFeitscher gave a striking description of this situation: “When consideringsemantic information, we are like a chemist who canweigh substances, but cannot analyse <strong>the</strong>m.” <strong>In</strong> this sense Shannonsolved <strong>the</strong> problem of weighing information, but <strong>the</strong> analysis questionis still untouched. To rise above Shannon’s <strong>the</strong>ory, it is necessaryto define measures for semantic information which must begenerally valid. We will now discuss some aspects which may pave<strong>the</strong> way for solving this difficult problem.A semantic measure would not be a measure of quantity but ofquality. It could happen that a book comprising several volumesmay have a lower semantic evaluation than a thin brochure. A qualitativeevaluation of information involves some parameters whichdepend very strongly on a subjective appraisal, and this has anappreciable aggravating effect on <strong>the</strong> problem. Figure 25 depicts agraph of <strong>the</strong> semantic value of information with respect to its usefulness.There are five value levels:1. Extremely important information: This is <strong>the</strong> highest levelbecause of its high apobetics content (e. g. essential and vital information).2. Important information: <strong>In</strong>formation which is required forachieving some purpose (e. g. knowledge of planned routes, telephonenumbers, address lists, and subject knowledge).3. Useful information: This includes information which is of generalvalue in <strong>the</strong> sense of being informative, constructive, edifying,or amusing (e. g. daily news, wea<strong>the</strong>r reports, general increase ofknowledge, and novelties).116

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