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sirala projekat Culture 2000 sa ciljem da “… ohrabrikreativnost i motiviše umetnike, javni pristup kulturi,širenje umetnosti i kulture, međukulturalni dijalog ipoznavanje istorije i kulturnog nasleđa naroda Evrope.Osnovni cilj je stvaranje zajedničkog kulturnog prostora,približavanjem ljudi i očuvanjem njihove nacionalnei regionalne raznovrsnosti” 16 .Prioritet u 2004. godini ima kulturno nasleđe, kojeuključuje pokretno i nepokretno nasleđe, nematerijalnubaštinu, istorijske arhive, biblioteke, arheološku i podvodnubaštinu, kulturne lokalitete i kulturne predele.Od 2000-te godine samo jedna bugarska organizacijaje uzela učešća u programu Culture 2000 - u Odeljkuza kulturnu baštinu, tj. bugarska Asocijacija za alternativniturizam – BAAT (BG), kao koorganizator programa‘Expressions Graphiques sur l’Architecture Balkanique’za APARE 17 (Francuska) koja je rukovodilac projekta u2000-toj. Culture 2000 je otvorena samo za organizacijeu jednoj ili više zemalja članica Evropske unije. To značida Bugarska još uvek ne može direktno da učestvuje,ali to može da uradi u zajednici sa nekom drugomzemljom, članicom Unije. Ovo je još jedna mogućnostkoja nije proučena ili iskorišćena.Turisti većinom posećuju mesta koja se najviše hvaleu velikim oglašivačkim kampanjama. Bugarska je zemljasa bogatom istorijskom baštinom, koju svet treba da vidi.Nažalost, ova baština ima uglavnom teorijsko značenjei predstavlja podatke u istorijskim knjigama, a nepraktično poznavanje bugarskih artefakata i lokaliteta.Bugarska, a verovatno i druge zemlje, može da ponudi inešto specifično i različito. Nephodno je privući pažnjumogućih posetilaca na tipične bugarske elemente: onošto se ne može videti na nekom drugom mestu.Mesta u Bugarskoj kao što su gradovi-muzeji koji žive– mesta u kojima je život zastao pre 200 godina. Mestagde je moguće osetiti istorijsku atmosferu samo akose mesto poseti.Očajnički su potrebna sredstva da bi se pormovisaokulturni turizam, ali za ovo je neophodan proaktivnipristup. Mora se imati u vidu i da će povećanje broja posetilacazahtevati stalno održavanje, zbog čega je neophodnoi dugoročno finansiranje. Dobro osmišljene marketinškekampanje mogu u tome da pomognu. Ali akoizostane odgovarajuća akcija, ovi lokaliteti će jednostavnonestati, a sa njima i jedina mogućnost da posetilacdoživi prošlost u njenom najčistijem, najstvarnijemobliku.Literatura:Aleksandrov, E. 1980 Mejdunarodno pravna zakrila na kulturnitecennosti I obekti, Nauka i izkustvo, SofiaCzajkowski, J. (ed.) 1981 Open-air museums in Poland, PoznanEdenheim, R. 1995 Skansen: traditional Swedish style, Scalabooks, StockholmKamenova, Tz. 1999 Praven rejim na kulturnite cennosti, BAN,SofiaLindblom, A. 1937 The Stockholm Skansen, Ahlen and Akerlund,StockholmPenkova, Y. (ed.) 2003 Bulgarian museum towns, Touristreklama,SofiaPobornikov, ?. 1982 Praven rejim na pametnicite na culturata vBalgaria, SofiaUNESCO 1972 Convention concerning the protection of theworld cultural an natural heritage, Adopted by the General conferenceat its 17 th session (16.11.1972)UNESCO 2002 World heritage archaeological sites and urbancentres, Skira. Italy16 http://www.europa.int.eu17 Asocijacija za regionalnu participaciju i akcijuke place a proactive approach is required otherwise therewill be further deterioration in the already deplorablestate of the most of Bulgaria’s heritage sites.The second major option in present situation of culturallife in united Europe are the resources of the EuropeanUnion itself. In 2000 the EU launched a project namedCulture 2000, which ‘…aims to encourage creativityand mobility of artists, public access to culture, thedissemination of art and culture, inter-cultural dialogueand knowledge of the history and cultural heritage of thepeoples of Europe. Its general objective is to create ashared cultural area bringing people together while preservingtheir national and regional diversity’ 16 .In 2004, the priority sector is cultural heritage, whichincludes movable and immovable heritage, immaterial heritage,historical archives, libraries, archaeological and underwaterheritage, cultural sites and cultural landscapes.Since 2000 only one Bulgarian organization tookpart in Culture 2000 in its cultural heritage section, i.e.the Bulgarian Association for alternative tourism - BA-AT (BG) was co-organizer of ‘Expressions Graphiquessur l’Architecture Balkanique’ program with APARE 17(France) as Project leader in 2002. Culture 2000 is openonly to organizations established in one or more of theMember States of the European Union. Which meansthat Bulgaria still cannot participate directly but can doit in conjunction with another country, member of EU.Once again a possibility, which is not explored and used.In many circumstances tourists visit places which havebeen at the centre of a big advertising campaign. Bulgariais a land with rich historical heritage, deserving tobe seen by the human kind. Unfortunately this heritagehas more of a theoretical meaning; information in the historybooks rather than practically based on Bulgarian artefactsor sites. Bulgaria, like possibly every other country,has something specific and distinctive to offer. Todraw the attention of visitors it is necessary to draw theirattention to the typical Bulgarian elements; things thatcannot be seen anywhere else. Such sites in Bulgaria areliving town-museums – places where time stopped 200years ago. Places where it is only possible to feel the historicatmosphere by actually visiting the site itself. Fundingis desperately needed in order to promote culturaltourism but this requires a proactive approach. It mustalso be taken into account that increased visitor numberscan and will lead to the need for constant maintenancehence long term funding is required. Well consideredmarketing campaigns are one course of action that canassist. But if proper action is not taken sites will simplydisappear and with them the only possibility for the visitorto experience the past in its purest, most real form.References:Aleksandrov, E 1979 Mejdubarodno pravo na kulturata: SachnostI harakteristika, BAN, SofiaAleksandrov, E. 1980 Mejdunarodno pravna zakrila na kulturnitecennosti I obekti, Nauka i izkustvo, SofiaCzajkowski, J. (ed.) 1981 Open-air museums in Poland, PoznanEdenheim, R. 1995 Skansen: traditional Swedish style, Scalabooks, StockholmKamenova,Tz. 1999 Praven rejim na kulturnite cennosti, BAN, SofiaLindblom, A. 1937 The Stockholm Skansen, Ahlen and Akerlund,StockholmPenkova, Y. (ed.) 2003 Bulgarian museum towns, Touristreklama,SofiaPobornikov, ?. 1982 Praven rejim na pametnicite na kulturata vBalgaria, SofiaUNESCO 1972 Convention concerning the protection of theworld cultural an natural heritage, Adopted by the General conferenceat its 17 th session (16.11.1972)UNESCO 2002 World heritage archaeological sites and urbancentres, Skira. Italy16 http://www.europa.int.eu17 Association for regional participation and action Associationfor Regional Participation and Action87