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Danijela Korolija – Crkvenjakov i Tijana Palkovljević,Matica Srpska, Novi SadMuzej kaoedukativni centarAktivnosti realizovane u Galeriji Matice srpske uNovom Sadu, tokom 2003. i 2004. godineJedan od osnovnih zadataka muzeja, kao institucije uslužbi društva, je komunikacija sa publikom, ali iedukacija publike, što je istaknuto i u ICOM-ovoj definicijimuzeja.U dugoj istoriji muzeja, edukativni faktor je dobiona značaju tek kada su privatne, vladarske i crkvene kolekcijeprerasle u javno dobro, tačnije u nacionalne muzeje.Otvaranje muzejskih kolekcija za javnost i publikupostavilo je pred muzeje novi zadatak: da aktivno komunicirajusa posetiocima, da pruže informaciju i dauzmu učešća u procesu obrazovanja. Još je, svojevremeno,1922. godine, Žan Kapar (Jean Capart) pisao o dvostrukojfunkciji muzeja: naučnoj i okrenutoj “premaunutra” i komunikacijskoj ili okrenutoj “prema spolja”.Koliki značaj se pridaje edukativnoj ulozi muzejanaglašeno je i činjenicom da je CECA, Komitet za edukacijui kulturnu akciju, jedan od najvećih komitetaICOM-a.U eri masovnih medija, kompjuterske komunikacijei brzog tempa života, muzeji moraju da se prilagode, daprivuku posetioce atraktivnim programima i da izboresvoje mesto kao centri edukacije. Pri tome ne treba zaboravitida ne postoji medij ili nova tehnologija, kojamože da zameni i nadmaši ono što muzeje čini jedinstvenim- direktni kontakt sa eksponatom. Modernatehnologija nije konkurent muzejskim edukatorima,već instrument koji može da unapredi i poboljša edukativneprograme muzeja.U toku izrade Strateškog plana Galerije Matice srpskei napora da se uvedu savremeni metodi rada, posebnapažnja posvećena je edukativnim aktivnostima. Onesu bile postavljene u dve osnovne kategorije: rad organizovanprema spoljnim korisnicima, publici, i rad kojije organizovan “prema unutra”, usmeren na profesionalnuedukaciju samih zaposlenih muzealaca.Treba napomenuti da Galerija Matice srpske nemaposebno edukativno odeljenje, sa kadrovima specijalizovanimza ovaj vid aktivnosti, već po sistematizacijiima samo mesto kustosa-pedagoga, istoričara umetnosti.Svesni značaja ovakvih programa, u protekle dve godinezapočeli smo realizaciju pilot projekata sa decompredškolskog i nižeg školskog uzrasta, sopstvenim snagama,oslanjajući se na saradnike i njihov entuzijazam iiskustvo stečeno na studijskim boravcima u inostranstvu.Tokom 2003. godine, povodom Svetskog dana muzejaposvećenog temi Muzeji i građenje prijateljstva, realizovanje program namenjen najmlađima, jer se upravona tom uzrasti pridobijaju budući prijatelji Galerije.Izabrane su četiri poznate slike iz fonda Galerije Maticesrpske i po jedna grupa dece je upoznata sa po jednimdelom. Uz priču o određenoj slici upoznali su se saosnovnim funkcijama i zadacima muzeja. Zatim su decasa svojim vaspitačicama i učiteljicama angažovanaoko teme viđenih slika, a njihove kreacije (likovne radove,pesmice, igre) su izložene u Galeriji.Tokom 2004. godine ponovo je realizovan programpovodom Svetskog dana muzeja, ovaj put posvećen nematerijalnojkulturnoj baštini. Odabrana je slika PajeDanijela Korolija-Crkvenjakov i Tijana Palkovljević,Matica Srpska, Novi SadMuseum as aneducational centreActivities realized during the year 2003 and 2004in the GMS in Novi SadOne of the primary goals of a museum, being an institutionin community service, is communicationwith the public, but also education of the public, whichis pointed out in ICOM’s definition of museums.The educational factor of museums was acknowledgednot before the private, royal and clerical collectionsbecame public property, more precisely when they becamenational museums. Opening museum collections forthe public set a new task for museums: an active communicationwith the visitors, information and the participationin the educational processes. 1922. Jean Capartwrote about two functions of museums- scientific or introvertedone and communicational or extroverted one.The importance of educational role of museums isaccentuated by the fact that CECA (Committee for Educationand Cultural Action) is one of the most prominentcommittees of ICOM.In the era of mass media, computerized communicationand fast living, museums have to adjust, to lure visitorswith attractive programs and to fight for their rolesas educational centres. In doing so, the thing thatmakes museums unique and irreplaceable by any mediumor technological achievement must not be forgotten- direct contact with an exhibit. Modern technology isnot an adversary to museum educators, but an instrumentthat can improve educational programs of a museum.During the work on the Strategic plan for the Galleryof Matica Srpska and the efforts to introduce modernworking methods, educational activities were given specialattention. These activities were divided into two basiccategories: the work organized for outer users, thepublic, and the work organized for professional educationof the museum employees themselves.It has to be pointed out that the Gallery of MaticaSrpska does not include a specific educational departmentwith experts specialized in this field, but only aposition of curator-pedagogue, an art historian. Beingaware of the importance of these programs, in the pasttwo years we have initiated the realization of pilot programswith children from kindergartens and first gradesof elementary schools, with our own resources, relyingon our associates, their enthusiasm, as well as on theexperience gained during professional visits abroad.In the year 2003, on the occasion of The MuseumsDay dedicated to the topic entitled ‘Museums and buildingfriendship’, a program intended for the youngestwas realized, because the youngest are the most eligibleto become friends of the Gallery. Four famous paintingswere selected and each painting was presented to one ofthe groups of children. Along with a story about a certainpainting, the children were also introduced thefunctions and the tasks of museums. Later, the children,with the help from their nurses and teachers, were animatedwith the subject of the paintings and their creations(paintings, poems and songs, games) were exhibitedin the Gallery.In the year 2004, a program on the occasion of TheMuseums Day was realized again, this time dedicated to73