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opasnost od požara. Svaki muzej treba da ima odgovarajućuopremu za dojavu požara.Planiranje muzeja ne podrazumeva samo poznavanjetrenutne potrebe muzejskih institucija, već i vizionarskehipoteze o budućim potrebama. Moraju se pretpostavitii buduće potrebe društva, kao i budući načiniispunjavanja tih potreba.Da bi planiranje bilo uspešno moraju se koristiti sviizvori saznanja, koji izražavaju potrebe i težnje društva.- Radovi stručnjaka, njihovi stavovi, debate i ostalo- Ankete, kojima se ispituju posetioci muzeja, ali ijavno mnjenje.- Statistički podaci- Studije o životu (zaposlenost, slobodno vreme, aktivnosti...)Saradnja muzeja sa drugim institucijamaPostoji više vrsta institucija sa kojima muzej možeda ima veze, koje doprinose njegovom planiranju i razvoju:- Vlade, na svim nivoima- Fondacije- Naučne institucije- Drugi muzeji, i muzejske asocijacije- Specijalne organizacije (istorijske, naučne, arheološke,itd. )- Turističke organizacije- Školske i prosvetne organizacije- Privatni sektorSaradnja muzeja sa navedenim institucijama je veomavažna. Muzeji su u obavezi da održavaju veoma čvrsteveze sa turističkim organizacijama, jer su upravo onivitalni deo jedne od najvećih svetskih industrija - turizma.Muzeji su ustanove u kojima se kultura predstavljajavnosti i populariše. Danas su, nažalost, masovni medijiti koji utiču na <strong>for</strong>miranje kulturnih potreba. Dužnostmuzeja je da deluje na razvijanje kulturnih potreba udruštvu i estetskog osećaja. Zato muzej mora da osmisliprogram koji će ga učiniti atraktivnim i interesantnimza široki krug posetilaca. Ni jedno značajnijepredstavljanje sa svim pratećim manifestacijama, o bilokom vidu umetnosti da je reč, bez obzira na poreklo i sadržaj,ne može biti lišeno menadžersko-markentiškihaktivnosti i zahteva profiterske logike.Muzeji moraju da ostvaruju saradnju sa svimsredstvima javnog in<strong>for</strong>misanja(televizijama, štampom, radio stanicama, internetom...),čime će se omogućiti dostupnost svim slojevimastanovništva. Muzej će se sa uspehom osnovati isključivoako se za prikupljanje i čuvanje kolekcije angažuješto širi krug ljudi koji žive i rade u tom kraju, ljudi kojipoznaju kraj i onih koji makar i najmanje mogu pomoćirealizaciju te ideje. Pored inicijativnog odbora muzejavažno je da sve relevantne organizacije i organi vlastina toj teritoriji posvete pažnju pitanju osnivanja muzeja,čime će najbolje pomoći toj važnoj kulturnoj institucijiu nastajanju. Zatim, potrebno je preko lokalnihmedija razviti diskusiju, postavljati pitanja i rešavatiprobleme muzeja, pisati o tome gde se šta može naći, štobi moglo da dođe u obzir za muzej, itd.Muzeji su kao i ljudi, imaju individualne odlike, zaviseod kolekcije, i od zgrade i od mnogo čega još. Muzejimogu da budu mnogo više od interpretacije materijalakoji izlažu. Oni mogu da budu rezervoari velikesvetlosti i lepote, indikatori ličnog i kolektivnog identiteta,mogu da stimulišu maštu i um, mogu da budu žižasocijalnih i umetničkih događaja, mogu da budu, onomeko to želi, sve.72Electrical utilities should be adequately installed andregularly checked in order to diminish fire threat. Everymuseum should have and adequate fire-alarm system.Planning of a museum refers not only to understandingcurrent needs of museum institutions, but also havingvision of their future needs. Future needs of societyshould also be presupposed, as well as future ways ofsatisfying these needs.In order to conduct successful planning, all the sourcesof knowledge, expressing needs and aspiration ofsociety, should be used:- Works of experts, their attitudes, debates, etc.- Questionnaires <strong>for</strong> visitors and the public- Statistics- Life studies (employment, leisure, activities...)Partnership with other museumsThere are several types of institutions that museumcan collaborate with and that can contribute to its planningand development:- Governments and authorities on all levels- Foundations- Scientific institutions- Other museums and museum associations- Special organisations (historicl, scientific, archeological,etc)- Tour operators- Schools and educative organisations- Private sectorCollaboration between a museum and mentioned institutionsis highly important. Museums should establishgood connections with tour operators, since they make avital part of one of the largest industries – tourism.Museums are institutions were culture is presentedto the public and popularized. Un<strong>for</strong>tunately, today themedia are the ones that influence creation of culturalneeds. Museum’s task is to create cultural needs in a societyand its aesthetic sense.There<strong>for</strong>e, museums have todesign programs that would make them attractive andinteresting to a wide range of visitors. No importantpresentation, with additional manifestations, no matterwhich type of creativity it refers to and what is its originand content, can be deprived of management andmarketing activities and profit-making logics.Museums have to collaborate with all the media (television,press, radio-stations, Internet...) to provideaccess to every level of population. Museum will be successfullyestablished only if the individuals involved incollecting and safeguarding of collections belong to awider group of people living and working in the region,being familiar with it and being able to give at least thesmallest contribution to the realization of the idea.Apart from initiative board of a museum, it is of greatimportance that every relevant organisation and levelsof authority in the region pay the attention to establishingof a museum, and in that way help this establishingcultural institution the best they can. Further, it isnecessary to start discussions through local media, askquestions and solve problems of museums, write aboutwhat can be found where, what could be taken into consideration<strong>for</strong> a museum, and so on.Museums are like people, they have their individualcharacteristics, they depend on collections, on a building,on many other things.They can be much more than interpretationof objects they display. They can be sources ofgreat light and beauty, indicators of personal and collectiveidentity, they can stimulate imagination and mind,they can be a focal point of social and artistic events, theycan be everything to the ones that want that.

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