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Prezentacija za medijePresentation <strong>for</strong> the mediaFresaka. Posetioci su istovremeno učestvovali u više interdisciplinarnihmuzejskih sadržaja, od razgledanja kopijafresaka i javnih koncerata, do zanimljivih predavanjaLetnje škole DIJANA 2004, uz direktno ili indirektnouključivanje u neke aspekte praktičnog rada Letnješkole, družili se sa polaznicima i saradnicima DIJANACentra, sa zanimanjem posmatrali i pratili njihov rad.Posetioci su po pravilu vrlo pažljivi i nema nikakvihopasnosti od nenamernih ili namernih oštećenja muzejskihpredmeta, koji su im na ovaj način dostupni, na primeru radionicama za konzervaciju mozaika i sanacijukopija stećaka i arhitektonske plastike.Pokazalo se da prostor Galerije fresaka može da budeživ i otvoren muzejski organizam, koji posetiocimačesto pruža zanimljive i kvalitetne interdisciplinaranemuzejske sadržaje.Treba primetiti da je povećan broj posetilaca zaslugai pojačanih aktivnosti PR službe u Narodnom muzeju idobre koordinacije sa odgovornima za ove poslove u DI-JANA Centru (Ana Kocjan).European Heritage DaysDIANA Centre participated in the event with:“Copies and Replicas” workshop <strong>for</strong> childrensmall exhibition of water vessels covering “Water asEssence of Life” topic in the Gallery of FrescoesVisitorsThe 2004 DIANA Summer School was open to thepublic including all the lectures and work. Some of theworkshops were held in the exhibition space of theGallery of Frescoes and were fully open to public andprovoking their interest testified by the number of visitorsduring the Summer School. Visitors availed themselvesof the opportunity to participate in various museuminterdisciplinary programmes from watching frescoes,attending concerts and interesting lectures, participatingmore or less actively in the events up to socializingwith students and collaborators of DIANA Centreduring their work.Generally speaking, our visitors are most careful andthere was no risk of any deliberate or accidental damagedone to museum objects while watching the process inthe workshops <strong>for</strong> <strong>conservation</strong> of mosaics or salvagingcopies of tombstones and architectural plastics.The space of the Gallery of Frescoes proved to be alive and open museum organism that could offer interestingand good interdisciplinary museum programmes<strong>for</strong> visitors.It is certain that the increased number of visitors isalso due to the intensified National Museum PR ef<strong>for</strong>tsand good coordination with the PR officer in DIANACentre (Ana Kocjan).Professional associationsMila Popović-Živančević as chairperson of theNational Committee of ICOM of Serbia and MontenegroProfesionalna udruženjaMila Popović-Živančević, kao predsednik nacionalnogkomiteta IKOM-a Srbije i Crne Gore i članoviIKOM-a iz DIJANA Centra redovno rade na svim značajnijimmeđunarodnim, regionalnim i domaćim aktivnostima,aktivno obavljajući deo redovnih aktivnostiNacionalnog komiteta IKOM-a SCG.Trebalo bi posebno naglasiti da su članovi DIJANACentra oduševljeno dočekali priliku da postanu članoviIKOM-a, kao što je to i ponuđeno studentima u odlucidonesenoj na Generalnoj skupštini IKOM-a 2001. godineu Barseloni. Tako je Nacionalni komitet IKOM-a obogaćensa 25 aktivnih mladih članova iz DIJANA Centra.MarketingRazvoj marketinga treba da osigura šire i redovnijeizvore finansiranja projekata i aktivnosti DIJANA Centra.Marketing, kao važan segment preventivne zaštitetreba, u finansijskim centrima, komercijalnim izvorimafinansija, odgovornim institucijama vlasti u zemlji, organizacijamai liderima zaštite u svetu, da inicira podizanjesvesti o značaju nasleđa u očuvanju i razvijanju kulturnogidentiteta, da pokaže bazičnu i ključnu ulogu kojubaština treba da dobije u kulturnoj i društvenoj strategijinaše zemlje i regiona. Pored toga, pristup koji razvijamotreba da ukaže komercijalnom svetu finansija, daje moralna i patriotska obaveza da pomognu očuvanju irazvoju kulturnih dobara i da i oni moraju da se uključeu zaštitu baštine. Želimo da kreiramo stav da profesionalciiz oblasti zaštite i komercijalni izvori finansija buduna istom zajedničkom zadatku - na brizi za valorizacijui očuvanje kulturnog nasleđa.Dakle, DIJANA Centar počinje ozbiljno da funkcionišena pricipu projekata, zaokruženih posebnih progra-and ICOM members from DIANA Centre take active partin all necessary inter<strong>national</strong>, regional and <strong>national</strong>actions of the National Committee of ICOM as well as inits daily tasks, inter<strong>national</strong>, regional and local contacts,preparation of seminars, etc.It should be particularly noted that the young peoplein DIANA Centre availed themselves of the opportunityto become members of ICOM, as offered to studentsby decisions taken at the General Assembly ofICOM in 2001 in Barcelona. That enriched our NationalCommittee of ICOM with over 25 young and activemembers from DIANA Centre.MARKETINGMarketing is supposed to provide more regular andsound funding of projects and activities of DIANACentre. As an important part of <strong>preventive</strong> <strong>conservation</strong>,marketing should initiate the raising of awarenessabout the importance of heritage <strong>for</strong> preservation anddevelopment of cultural identity among the financialbodies, commercial sources of funds, relevant authoritiesin the country, organisations and world leadinginstitutions when protection is concerned, to makethem aware about the crucial role heritage should havein cultural and social strategy of our country and theregion. Our approach should also convince the commercialmilieu that it is their ethical and patriotic duty tohelp saving cultural heritage – they simply have to getinvolved in the heritage safeguarding. We want to buildamong the professionals concerned with protection andcommercial funds feeling of a common objective – careabout preservation of cultural heritage.This means that DIANA Centre is beginning to functionon the basis of its projects, specific programmes andactions which all raise their own funds from various29

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