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ada Letnje Škole DIJANA, određivanja posebno odgovornoglica u DIJANA Centru za PR, ali i tesne saradnjekoja je ostvarena i koja se uspešno realizuje sa mladimPR-om Narodnog muzeja Aleksandrom Šojić.Razvijen je sistem stalnog obaveštavanja medija opredstojećim događajima, e-mejlom, faksom, telefonom.Uvedeno je direktno uključivanje novinara u aktivnosti isvakodnevni život DIJANA Centra na terenu, npr. na arheološkimlokalitetima, zatim pripremanje pisanih informacijaza medije, u više različitih varijanti, pripremanjegotovog video materijala, CD-ova, fotografija i sl. Ustanovljenoje svakodnevno „živo“ najavljivanje programakoji su u toku, novinari su obavezno pozivani na koktele idruge svečanosti, krug mladih ljudi iz DIJANA Centra sepriprema za komuniciranje sa medijima, itd. Ovaj spontanorazvijen sistem komuniciranja između institucije zaštitei medija rezultiraće uskoro odgovarajućim elaboratom,koji već pripremaju Ana Kocjan i Aleksandra Šojić.Poseban intentenzitet u praćenju aktivnosti DIJANACentra pokazale su sledeće TV i radio stanice: RTS –Dnevnik i emisije iz kulture, Jutarnji program TV BK,Radio Beograd II program, Radio Novosti, Radio B92,YURadio, Radio Stara Pazova.Među dnevnim novinama i časopisima – Politika,Večernjenovosti, Borba, Glas, Dan, Danas, Bazar i dr.tection offer useful material to media for quality coverageof culture and thereby are permanently interestingfor their audience.We can also say that media cover every activity atDIANA Centre that is important. With certain renownjournalists we established close and “friendly” relationsand they now regularly come for interesting and highquality journalistic topic, knowing that we are alwaysthere for them. Media became aware that there was“always something new and exciting going on in DIANACentre”.On the other hand there is an enterprising PR servicedeveloped at DIANA Centre itself and althoughthe service engages many young people, it is best representedby Ana Kocjan who shows great talent for thejob. During this year the PR service of DIANA Centrebecame closely connected with that of the NationalMuseum. This was the reason for the activities of the2004 Summer school to get almost daily coverage. Thisincreased interest of media is result of the previoussuccessful work of the DIANA Summer School, speciallyassigned PR officer at DIANA Centre but also ofthe close and successful cooperation with AleksandraŠoić, the young PR officer at the National Museum inBelgrade.A permanent system of keeping media informed onthe oncoming events is efficient; journalists are directlyincluded in the activities and daily life be they inDIANA Centre, or on archaeological sites. Written andother information for media are prepared, as well asvideos, CDs, photographs, daily announcing of ongoingprogrammes. Journalists are invited to all social events,friendly and open relationship with journalists isenhanced; young people from DIANA Centre arecoached to communicating with media, etc. The spontaneouslydeveloped system of communication with media28Manifestacije i akcijeMeđunarodni dan muzeja, 18. maj 2004 - sa glavnomtemom «Muzeji i nematerijalna baština»Svi članovi NK IKOM-a SCG iz DIJANA Centra suaktivno učestvovali u pripremanju i uspešnoj realizacijiobeležavanja nedeljnog programa Međunarodnog danamuzeja, 18. maja:17. maj, dodela priznanja medijskim kućama i pojedincimaza najbolju TV ili radio emisiju, novinski članaki slično, posvećen muzeologiji i zaštiti; Prezentacija projektaSIKULT – Projekat za razvoj kulture i umetnosti uJugoistočnoj Evropi, Kuća Đure Jakšića u Beogradu18. maj, Udruženje «ŠLOS» u Golubincima, Etno-celinau Vojvodini: Vanredna Skupština NK IKOM-a, obradaglavne teme «Muzeji i nematerijalno kulturno nasleđe«,dodela muzejske nagrade godine NK IKOM-a, prezentacijaIKOM Biltena 5 - Golubinci19. maj, otvoreni Okrugli sto o društvenom i strateškomznačaju nematerijalnog kulturnog nasleđa - Etnografskimuzej20. maj, filmski i TV dokumentarni i igrani filmovi sasadržajem nematerijalnog kulturnog nasleđa; VideoprezentacijaArt Foruma Velika Hoča - Muzej Kinoteke21. maj, radionice, praktično muzeološko korišćenjenematerijalnog kulturnog nasleđa; Otvaranje izložbe«Priroda na dečijem licu» - Galerija Prirodnjačkog muzejana Kalemegdanu.Dani Evropske baštineU okviru ove akcije, DIJANA Centar je učestvovaosa programom:Dečija radionica «Kopije i replike»Mala izložba posuda za vodu u Galeriji fresaka, natemu «Voda kao smisao života»PosetiociKarakter Letnje škole DIJANA 2004, sa predavanjimai praktičnim radom, bio je javan i otvoren za publiku.Radionice, koje se jednim delom odvijau u izložbenomprostoru Galerije Fresaka, imaju izrazito javni karakteri izazivaju veliko interesovanje publike. To je imalo kaorezultat veći broj posetilaca tokom celog leta u Galerijiis expected to yield results soon in a Project study beingprepared by Ana Kocjan and Aleksandra Šoić.Particularly intensive cooperation was developed withinformative programmes of the RTS (often in the primetime News), cultural programmes of the RTS I and II, BKTV, Radio Belgrade II, Radio Novosti, Radio B92, YURadio, Internet news of ICCROM, Radio Stara Pazova,etc.. As far as press is concerned we should mentiondailies Politika, Večernje Novosti, Borba, Glas, Dan,Danas, magazine Bazar, etc.Manifestations and actionsInternational Museum Day, 18th May, on Museumsand Intangible Heritage – all ICOM members fromDIANA Centre actively participated in the seven-daysprogramme of this event.17th May – awards to media and individuals for thebest TV or radio broadcast, newspaper articles on museologyand protection; presentation of the SIKULT project– For development of culture and art in southeastEurope, Belgrade18th May – Association Šlos in Golubinci(Voyvodina). This ethno site hosted the ExtraordinaryAssembly of National Committee of ICOM on “Museumand Intangible Heritage”, and the presentation ofNational Committee of ICOM Bulletin No 519th May – Round table open to public on social andstrategic importance of intangible heritage,Ethnographic Museum, Belgrade20th May – film and TV documentary programmecovering intangible heritage, Video presentation of theART FORUM Velika Hoča, Film Museum, Belgrade21st May – workshops, intangible heritage in museologicalpractice; exhibition “Nature on a Child’s face”Gallery of the Museum of Natural History, Belgrade