Annual Report 2010 - Sens

10
Manu-
facturers/
importers/
traders
The e-Recycling label has become estab-
lished as a symbol of quality and a
credible statement with a high popularity
rating. Manufacturers/importers and trad-
ers are invited to exploit its possibilities
and to play a visibly active role in matters
of environmental responsibility. SENS
provides every type of support that could
be required.
e-Recycling Roadshow
The e-Recycling consumer label which was brought
into being by SENS and SLRS also provides for lively
infotainment on the road. Entertaining exhibits are
used to teach consumers new and exciting facts
about the recycling and disposal of electrical appliances
and energy-saving light bulbs. The roadshow is
made up of various exhibition columns on which exchangeable
posters on various key themes can be
displayed. The range of subjects is set to be extended
further in 2011 on the following themes:
• Building/garden/hobby
• Toys and games
• Luminaires/energy-saving light bulbs/lighting
equipment
• Moving house
• Volume of scrap
• Recovered substance cycle
The lively booking rates and the wealth of positive
feedback demonstrate that SENS is on the right path
with what it has to offer. Therefore, the roadshow will
be enhanced to include rifle shooting, quiz, memory,
and guess-the-part competitions, as well as instant
prizes and give-aways. The e-Recycling Roadshow
can be booked free with and without support. Up to
now, this offer has been availed of mainly by local authorities,
collection points and recycling companies.
SENS would be delighted if more manufacturers/importers
and traders made use of this offer.
SwissToy
For the third time, SENS had a stand of its own at the
“SwissToy” trade fair in Bern in 2010. Staged under
the banner of “e-Recycling ist nichts für schwache
Nerven” (e-Recycling is not for the faint-hearted), the
visitors packed in to witness a recycling triathlon.
Countless children had to be put off until later on, but
then gave it their all on the trampoline, race track and
rifle shooting range. While the kids were busy doing
that, the grown-ups demonstrated everything they
knew about the recycling of electrical scrap. All visitors
received a gift as thanks for dropping by, and lots
of e-Recycling flyers were distributed. The 3,300
visitors to the stand exceeded all expectations.
Thanks to this positive outcome, SENS will also be
exhibiting its e-Recycling campaign at SwissToy in
2011.
Increase in the ARF
The value of the ARF fund has been falling steadily for
three years due, among other things, to the 2008 economic
crisis, the collapse in commodity prices and the
harmonisation of appliance and tariff lists. The fund
has also been weakened by the consistently high returns
in E+E appliances in all areas of the recycling
system. Reliable action had to be taken to stop the
decline in the fund: With this in mind, SENS approved
a number of measures through the appropriate decision-making
bodies. The flexible remuneration paid to
recycling companies, which is pegged to commodity
prices, has proved to be an effective instrument (refer
to page 9 for a separate report). Despite the higher volume
of returns, this allowed the cost of recycling to
come down. Dispensing with the payment of remuneration
for peripheral tasks and lowering the remuneration
for the collection and transport of large household
appliances eased the burden on the expenditure
side. In light of the difficulty in budgeting for the ARF
funds as a result of the flexible system of remuneration,
the Board of Trustees of SENS has instructed the ARF
Commission to increase the fund reserves: On this basis,
the ARF Commission took the decision at the
meeting in May 2010 to raise the ARF rates moderately
in all categories with effect from 1 January 2011.
Since this date coincides with the increase in the rate
of value-added tax, both changes could be implemented
in the IT system at the same time.
11