Annual Report - Sens

Outlook
Aims for 2012:
four winners
Following another successful financial year, SENS has set itself specific aims for 2012.
We intend to make the most of our leading position in the industry so that we can carry
on setting benchmarks for sustainability and efficient, holistic solutions together with
our partners in the future.
In 2012 SENS is concentrating its activities on four key areas:
sustainability, expertise, networks and solutions, bearing in
mind the future direction of the strategy decided in 2011, which
enables us to build on our achievements so far and fully prepare
ourselves to face future challenges. This provides the
perfect starting point for accomplishing our tasks and objectives
successfully.
Sustainability – sustainable recycling
SENS has been providing its partners with individual holistic
solutions for using resources efficiently and therefore sustainably
for more than 20 years. In 2012 we are continuing to concentrate
our efforts on further developing our exemplary, sustainable
recycling system, building on our past achievements.
This includes anticipating future trends
and market requirements and already
starting work on solutions for tomorrow’s
challenges today.
With this in mind we are continuing to work hard on developing
innovative products, including solar panels and golf caddies,
and on the recycling challenges they pose. Other issues are
urban mining (rare metals) and cradle-to-cradle (closing material
cycles once and for all). In these areas sustainability means
that the recycling and reuse of commodities should have a
fundamental impact on product development. SENS expertise
in these issues can make a major contribution to sustainable
recycling in the future.
Expertise – sound specialist knowledge
SENS expertise encompasses many levels: as regards waste,
SENS monitors strict compliance with the legally required, high
recycling and waste disposal standards, providing its partners
with an efficient infrastructure. SENS uses the advance recycling
fee to ensure that the logistics systems are optimised and the
services are competitively financed. In the coming year SENS
will be drawing on its many years of experience and its expertise
in the VREG revision process in particular: our aim is to
30 SENS Annual Report 2011
introduce an obligation to pay the ARF, from which those companies
affiliated to private take-back and recycling systems
have so far been exempt.
Together with our partners we are
committed to a revision that promotes
the existing, extremely successful
approach of the private sector.
The basis on which we shall achieve this aim is not only our
many years of experience and expertise, but also our wide
network of relevant partners.
Network – profitable relationships
The sustainable relationships with our partners guarantee, on
the one hand, our exemplary behaviour towards the environment
and, on the other, economically valuable processes. We
do not look on our partners as service providers, but essentially
as colleagues with whom we can design and develop
efficient processes.
Continually developing the network
of profitable partnerships within the
relevant interest groups was and is an
essential ingredient of our success.
This is why we are continually strengthening our relationships
with committed, expert partners from the following sectors:
manufacturing and imports, retailing, recycling and waste collection
and disposal. In addition, as a member of the European
platform for dialogue and competence, the WEEE Forum, we
are constantly extending our international contacts. In 2012,
using the Swiss and international networks for revising the
VREG will be especially important, so that the VREG can offer
the recycling industry future-oriented, sustainable solutions.
Solution – efficient, holistic solutions
SENS solutions always integrate environmental and economic
aspects.