J o h n F K e n n e d y U n i v e r s i t y

SPECIALIZATIONSThe Bachelor of Science in Business Administration programrequires a 15-unit specialization. Three specializations areavailable, and their descriptions and course requirementsfollow.E-CommerceThe e-commerce specialization prepares students to managee-commerce organizations or act as a consultant to suchorganizations.Courses Units Prerequisite(s) Co-Requisite(s)Select FIVE of the following courses 1 15BUS 4037 New Ventures: Market Planning (3)BUS 4190 E-Commerce Strategies and Methods (3)BUS 4192 E-Commerce Marketing (3)BUS 4193 E-Commerce Public Policy and Law (3)BUS 4194 Managing Operations for E-Commerce (3)BUS 4200 Topics in E-Commerce (3)Total units required 151All letter-graded courses in the major must be completed with a grade of C or higher. Students may not request Credit/No Credit grading forletter-graded courses in the major. The core curriculum, practicum, and specialization courses comprise the major.LeadershipThe leadership specialization prepares students to leadchange in organizations or enter the consulting field.Courses Units Prerequisite(s) Co-Requisite(s)Select FIVE of the following courses 1 15BUS 3405 Ethics in Society (3)BUS 3410 Leadership Development (3)BUS 4030 Personal Power and Leadership (3)BUS 4385 Cultures and Comparative Management Styles (3)BUS 4450 Emerging Models of Business (3)BUS 4460 Organizational Cultures, Myths, and Values (3)BUS 4474 Strategies for Communication and Team Building (3)BUS 4485 Topics in Organizational Leadership (3)Total units required 151All letter-graded courses in the major must be completed with a grade of C or higher. Students may not request Credit/No Credit grading forletter-graded courses in the major. The core curriculum, practicum, and specialization courses comprise the major.84 SCHOOL OF MANAGEMENTJOHN F. KENNEDY UNIVERSITY