J o h n F K e n n e d y U n i v e r s i t y

BUS 5030 PERSONAL POWER AND LEADERSHIP 3Understanding and mastering one’s personal power arethe keys to effective leadership. Organizations seek leaderswho inspire confidence, evoke loyalty, and use resourceseffectively and efficiently. This course focuses on students’awareness of how they use and limit their personal power invarious situations. It also explores the aspects of “self” thatmust be developed in order to enhance effectiveness.BUS 5035 VISIONARY LEADERSHIP 3Great leaders exhibit multiple competencies. In particular,they create a vision that elucidates an underlying purpose andpoints the way to others. This course examines the theoreticaland practical components of exemplary leadership.BUS 5037 NEW VENTURES: MARKET PLANNING 3Highlights the skills, behaviors, and business intelligencerequired for creating and growing new ventures. Topicsinclude evaluating market opportunities with a globalperspective, designing development and growth strategies,assessing barriers to market entry and exit, building themanagement team, and new-venture financing. The focusfor the course is creation of a comprehensive new-venturemarketing plan or market feasibility study.BUS 5040 MARKETING MANAGEMENT 3Overview of marketing strategies, objectives, and policiesincluding managing sales and marketing organizations,market research and site location, advertising and promotion,and analysis of buying processes of consumer and industrialmarkets.BUS 5052 PRINCIPLES OF ECONOMICS AND DECISION MAKING 3The purpose of this course is to provide students with a basicunderstanding of economic theory—both microeconomicsand macroeconomics. Examines the impact of domestic andinternational economic policies and major issues for businesseconomics. Topics include the effects of monetary policy,fiscal policy and taxation, forces of supply and demand,theories of cost and production, and analysis of consumerbehavior. In addition, this course evaluates the responseof markets to the forces of supply and demand by usingdifferent quantitative and qualitative measures.BUS 5055 BUSINESS STRATEGY AND PLANNING 3Integrates the key learning disciplines represented by theMBA experience—including organizational leadership,finance, and marketing—to build and enhance individualcompetencies in decision making and taking action. Topicsinclude systems thinking, benchmarking, modeling andscenario building to explore innovative solutions for complexbusiness challenges. Coursework is focused on the practicumproject. Prerequisites: BUS 5020 and BUS 5040.BUS 5091 ORIENTATION 0Orientation is the necessary first step for all MBA candidatesin their progress toward the degree. University and School ofManagement expectations will be covered. The many studentservices and course options will be introduced.BUS 5096 PRINCIPLES OF ACCOUNTING 3Introduces financial and managerial accounting, to definethe basic structure of any business, organized for managerswho are non-accountants. Areas of study include financialstatement analysis, financial accounting concepts andprinciples, and managerial cost systems.BUS 5099 BUSINESS LAW AND ETHICS 3The objective of this course is to provide practical legalknowledge of general business law issues, ethical standards,and negotiation techniques to help students become moreinformed, sensitive, and effective business leaders. Thiscourse will provide an overview of the laws that shapethe way business is carried on and the manner in whichcontracts are made and enforced. Other topics to be coveredinclude business ethics, sexual harassment, employmentlaw, treatment of diversity, intellectual property, trademarks,patents, cyber law, and contracts.BUS 5110 STRATEGIC PLANNINGFOR NONPROFIT ORGANIZATIONS 3This course will help students to create and implement aneffective strategic plan using a simple, analytical, multi-stepprocess that covers everything from defining the mission andsetting the course to initiating, monitoring, and streamliningthe plan.BUS 5151 MANAGING THE WORKPLACE 3Presents how systems theory is applied in understandingbusiness environments. Theoretical and practical issues ofbusiness systems are presented with a particular emphasison business ethics and issues related to diversity. Specificsituations, issues, and cases are explored in personal,environmental, and business contexts. Integrative processesare examined and explored in forming effective approachesto a variety of human and business systems.BUS 5152 MANAGEMENT INFORMATION SYSTEMS 3Information systems are key to business functions andstudents need a fundamental understanding of the principlesof systems theory to work with and manage such systemswithin organizations. Emphasis is placed on managementand technical concepts fundamental to business applicationsand management control of information systems. Coversthe relationship between organizations, management andthe networked enterprise, managing information systems inthe digital firm, and assessment of information technologyinfrastructure. The goal of this course is to provide acomprehensive overview of management information systemconcepts useful to the student in future business courses, asa user of information systems, and as a future decision makerconcerned with the acquisition, application, and control ofbusiness information systems.BUS 5153 E-COMMERCE AND BUSINESS 3Introduces business-to-business e-commerce uses anddirections with a global perspective. Various business cases ofsuccessful and developing ventures are examined for viabilityand competitive edge.BUS 5180 PROJECT MANAGEMENT 3This course provides the theory and core methodology usedto manage projects. Students learn how to use project managementtechniques to plan, organize, control, document,and close out their projects successfully with minimumrisk. Topics explored include the project management lifecycle, project start-up, managing and developing diverseproject teams, risk management, project plans, projectschedule, work-breakdown structures, project budget, projectmonitoring and control, project status reporting, and projectwrap-up.SCHOOL OF MANAGEMENT 101