BUSN 258 Week 3 Case Study (Devry)

cars. Toyota has had a series of setbacks in recent months from brakesfailures to acceleration issues. Toyota has a history of great customerrelations, but now appears to have to re-shape its image. Other carcompanies are using safety and quality messaging against Toyota(insert accurate APA in-text source citation here). Toyota needs toaddress its customer service programs and customer relations for bothexisting customers and potential new customers.B.) Yume, the owner of a local Thai restaurant, has recentlyintroduced a customer loyalty program where customers earn pointsfor purchases that can be redeemed for free food and drinks; andcustomers love it! The American Restaurant Association says thatloyalty programs are growing in popularity, especially in smallboutique establishments, where there is a more personal connectionbetween the owner and the customer (insert accurate APA in-textsource citation here). Yume's customers are very loyal and verysatisfied, so since service improvement may not be entirely necessary,she may be able to expand her relationship with her customers byselling her sauces and cookbooks to her customers. This venture mayalso attract new customers!3. Analysis and Recommendations: Using what you've learned fromthe interview and your research, analyze the customer serviceenvironment at this company. How can customer service be improved?What are your recommendations to this company based on whatyou've learned?4. Additional requirements: Prepare a 750 word (minimum) paperaddressing these questions, using APA style and formatting. Payparticular attention to the accurate citation of your interview sourceand your secondary research sources. Full contact information foryour interview source (interviewee name, company name, phone, andemail address) is required, and should be included as a separateAppendix page following your Reference page.