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<strong>Spring</strong> <strong>Summer</strong> 2015


price matchvalue you can count onpricepromisewelovewe won’t bebeaten on priceThat’s why we always tryour best to keep our prices aslow as possible. If you findthe same product at acheaper price elsewhere,we’ll match it.Bouncy Castle 3–8 years*Large bouncy castle for up to threechildren to bounce and have fun.L170 x W173 x H180cm.Blue Castle 138616 AED 499Pink Palace 138533 AED 499Recreation Mats 4 Pack3–8 years*Four coloured interlocking mats,great for indoor and outdoorplay or to put in front of abouncy castle or trampoline.Multi 122877 AED 149Pink 140224 AED 14912 Pack 122892 AED 299* Not suitable forchildren under3 years due tosmall partsWe’ll match the price of a product if you find it cheaper elsewhere within 7 days of buying it from Early Learning Centre. This applies to any retailer (exceptauction sites) for an identical product where the item is in stock. We’ll need to verify this with a quick phone call or if you have already bought the item we’llalso need a copy of your Early Learning Centre receipt. The promise applies to all products and cannot be used in conjunction with any other offer or discount.


10 sport & activity62 baby & toddler92 art & creativity104 let’s pretend121 dressing up124 action & adventure137 making music140 learning152161puzzles & gamesshopping guideearly learning toys are designed to help your child learnDevelopsco-ordination,balance andstrengthHelps developgood reflexesPromotestouch, lookingand listeningDevelopsessentialthinking skillsEncouragescreativity andself expressionPromotesshape andsoundrecognitionHelps withco-operationand makingfriendsHelps withcopying andtracingpatternsas they play and have funPromoteshappinessand goodself-esteemDevelopsprecisemovementsEncouragesexploring andunderstandingEncouragescreativethoughtyou’ll find these symbols on our packagingEarly Learning Centre toy shops are amagical place of delight and discoveryfor babies, young children and parentsacross the world. Our unique andinnovative toys are designed andcreated by experts to help childrendevelop as they play and have fun.


messy playCfrom 12 monthsBwelovesport & activityAA. My First Sand& Water Table12 months–3 yearsThis table is the perfect height fortoddlers to enjoy sand and water play.Remove the lid to play with the sandin the table and sail your boat aroundthe water ring. For smaller children youcan remove the legs to play on the floor.Includes rake, spade and boat.138252 AED 199Sand Natural 10kg 138682 AED 25Blue 5kg 137237 AED 35Green 5kg 137380 AED 35Pink 5kg 137378 AED 35Purple 5kg 137381 AED 35BB. Sand & Water Spiral 12 months–8 yearsAdds extra fun to sand and water play:watch the sand and water race sideby side down the spiral. Compatiblewith our sand and water tables.138254 AED 79C. UV Gazebobirth–8 yearsCreate a shaded spot for little ones toplay in the garden or on the beach.Easy to assemble and featuringSPF 50+ UV protection, this gardengazebo is also perfect for providingshade over a sand pit. Comes with ahandy carry bag for easy storage andtransportation. D150 x H160 x W150cm.138628 AED 349to place your order call now800 ELC ME(800 352 63)10 where playing is learningfree delivery & assembly within city limits for all outdoor items over AED 1000.call now 800 ELC ME (800 352 63) orders below AED 1000 will be charged.11


welovemessy play10 toys for exploringsand and waterwaterproof liddoubles as a tracksport & activityAED 349comes with tengreat accessoriesto place your order call now800 ELC ME(800 352 63)Sand and Water Table Pour & Play Water Run18 months–8 yearsScoop, pour and play with this colourful12 months–8 yearsBuild a run with slides, sprinklers, aSand and Water Table, designed to water wheel and tap. Send waterencourage hands-on exploring. Comeswith ten fun accessories and a waterprooflid that doubles as a road track. The Sandand Water Table needs approx. 10-20kgcascading down it to see whathappens! Combine two or threePour and Play Water Runs for extrafun (sold separately). Self-assembly.of sand (sold separately). H45 x W65 xL65cm. Self-assembly.132333 AED 99Multi 122808 AED 349Pink 140221 AED 34912 even more toys and brands in store! latest offers & prices available in store! 13


pop up & playcombine in anyway to createyour own popup worldCsport & activityBDto place your order call now800 ELC ME(800 352 63)Agreat forimaginativeplay indoorsor outdoorsGA. Cube Tent2–6 yearsFun tent with 4 entrances and rolldown doors to hide behind, plusa hole in the roof to look out of.Attach up to four tunnels for evenmore play! (Tunnels sold separately).L100cm x W100cm x H90cm140330 AED 235B. Y Tunnel 2–6 yearsY-shaped tunnel with 3 entrancesand exits to choose from.Comes with a carry bag for easystorage. D42 x H150 x W150cm.140332 AED 199C. Camper GameTent 2–6 yearsIncludes 2 target practice games,a goal and 3 balls for endless fun.Great for developing hand-to-eyeco-ordination.L100 x H80 x W85cm.140304 AED 199D. Tunnel2–6 yearsGreat for crawling, rolling andattaching to our play tents. Comeswith a carry bag for easy storage.1 Metre140306 AED 99E. Hexagon BallPit 12 months–6 yearsFill the pop-up ball pit with playballs for indoor and outdoorplay. Post balls through theholes for extra fun. (Playballssold separately). Self-assembly.L115 x H30 x W120cm.140305 AED 169F. 100 Playballs 9 months–8 yearsColourful playballs for all kinds offun. Use in a ball pit or in paddlingpools for indoor and outdoor play.100 Coloured139287 AED 95100 Pink139286 AED 95EF14 unique and innovative toys toys that make learning fun! 15


ounce and playto place your order call now800 ELC ME(800 352 63)lots of activitiesto exploregreat forwater orplay ballssport & activityBouncy Castle 3–8 years*Large bouncy castle for up to threechildren to bounce and have fun.L170 x W173 x H180cm.Blue Castle 138616 AED 449Pink Palace 138533 AED 449Toddler Activity Mat12 months–3 yearsPacked full of activities to discoverincluding ball pit (balls sold separately),crawling tunnel, large pat mat,bounce back tiger, inflatable ball andsupportive seat prop. 180 x 180cm.138549 AED 349Recreation Mats 4 Pack3–8 years*Four coloured interlocking mats,great for indoor and outdoorplay or to put in front of abouncy castle or trampoline.Multi 122877 AED 149Pink 140224 AED 14912 Pack 122892 AED 299* Not suitable forchildren under16 see our developmental icons on our packaging 3 years due tocome and play at the early learning centre stores 17small parts


ubble troubleweloveAsport & activityto place your order call now800 ELC ME(800 352 63)Fish Bubble Machine3–8 years*Create loads of bubbles with Freddieand Flora the fish, in the garden or atbirthday parties. Needs 6 x AA batteries.Freddie 135420 AED 135Flora 140158 AED 135BA. BeeBubble Blower 3–8 years*Dip this friendly bee in the solution tocreate a stream of bubbles. Includes1 floz bubble solution and dippingtray. Needs 1 x AA battery.140255 AED 35B. Bubbling Creatures 3–8 years*Press the creature’s tummy to see itsmouth open and a stream of bubblescascade out! 1 x 4 fl oz bubble solutionincluded. Needs 2 x AA batteries.Hippo 132789 AED 85Shark 132788 AED 85CC. Push AlongBubble Blower 3–8 years*Push the frog along and seebubbles come out of its mouth!Bubble solution available separately.Needs 6 x AA batteries.119495 AED 135Bubbles3–8 years*Create magical bubbles and neverrun out of bubble mix!8 floz Bubble Mix 138268 AED 154 floz – 6 pack 138270 AED 29Giant Bubble Mix 138269 AED 35Bubble Jar 119497 AED 4918 where playing is learning* Not suitable forchildren under3 years due tosmall partsfree delivery & assembly within city limits for all outdoor items over AED 1000.call now 800 ELC ME (800 352 63) orders below AED 1000 will be charged.19


garden gamescrack theegg to seethe yolkcomes in handystorage bagABto place your order call now800 ELC ME(800 352 63)weloveCAA. My 1st Football Goal2–8 yearsPerfect for budding football champions topractise their penalty shoot-outs! H60 x W80x D60cm. Football available separately.136485 AED 129sport & activityB. Soccer Zoomer3–8 years*Now your child can enjoy playinggarden footy without losing the ballover the fence: the football is on along string! Pump also included.122820 AED 115A. Tiger Feet3–8 years*Hop, jump and bounce aroundon these jumbo tiger feet.119459 AED 59DB. Volley Strike3–8 years*A fun game for one or two players. Usethe bat to hit the ball, which is attachedto a cord so it will never get lost! Helpswith hand-to-eye co-ordination.123024 AED 139C. Egg & Spoon Race2–8 yearsThe eggs open to reveal softfabric eggs inside. Practise perfectbalancing before sports day!122874 AED 55ED. Hopscotch3–8 years*Fun foam hopscotch set – putthe pieces together, hopto the top and back again.Good for counting, too!122881 AED 119E. Crazy Golf3–8 years*Practise your aim with a game ofCrazy Golf, featuring fun obstacles andchallenges. Includes two golf clubs,four balls and five crazy obstacles.122862 AED 119BCDC. Foam Football3–8 years*Colours may vary.128652 AED 39D. Sit ‘n’ Bounce3–8 years*Hop on, get bouncing and raceforwards! The Sit ‘n’ Bounce hopperis a fun way to get around.Pink Glitter 140345 AED 69Blue 140344 AED 69* Not suitable forchildren under20 even more toys and brands in store! 3 years due tolatest offers & prices available in store! 21small parts


Parachute 3–8 years*Get adults and children interactingwith a play parachute. Addplayballs or beanbags for extrafun, trying to keep them on theparachute. 2.5m wide in diameter.135705 AED 129to place your order call now800 ELC ME(800 352 63)snap it!active gamefor kids!Soft Ball Pack111514 AED 55Rocket Zoomer122907 AED 55whateverthe weather,Sticky Dartboard122875 AED 59Squap ® Catch Ball Game6 years +Squap is the latest throw and catch craze!Squap is the hottest new active toy in Europe.Just put the ball into the Squap mitt andopen your hand as quickly as possible. Theball launches, then soars through the airto a friend who catches it by snapping theSquap mitt closed around the ball. Play it withfriends or by yourself against a wall – indoorsor outside. Kids will love this active game.Comes with two snap traps and four balls.906613 AED 99air hockeysport & activityGolf Set122861 AED 59have a look for lots more toysfor indoors or outdoors thatencourage getting activethis springSkipping Rope140098 AED 39Air Hockeyfrom 3 yearsThis item features a smooth playing area sothe puck can travel at high speeds. It alsocomes with a colorful graphic design on thesurface and leg levelers to ensure stability. Agame of reactions and speed, air hockey isfantastic fun for all the family. Mains operatedfan motor ensures constantly floating pucksfor a great game every time.909869 AED 499Skittles122860 AED 55Sports Games SetIncludes a skipping rope, frisbee, lacross gamewith ball, two bats with a ball and a shuttlecock,all packed in a handy backpack.140099 AED 99Foam Bowling Game122816 AED 199* Not suitable forchildren under22 unique and innovative toys 3 years due totoys that make learning fun! 23small parts


Large Family Pool 3–8 years*Large family pool big enough forfriends to enjoy having a splasharound. H46 x W183 x L305cm.140334 AED 329Water Sprinkler 3–8 years*This fun sprinkler attaches to a hose.Great fun with a pool too!132962 AED 593 Ring Pool 3–8 years*A bright and cheerful pool forsplashing, playing and cooling off.135464 AED 129It’s a great idea tobuy a pumpElectric Pump 135462 AED 199Foot Pump 138758 AED 69over300cm longweloveover 180cmwideto place your order call now800 ELC ME(800 352 63)sport & activityArmbands 12 months–6 yearsHelps children feel confident as theylearn to swim. Easy to inflate.Bee 140326 AED 35Dragonfly 140325 AED 35Swim Ring2–6 yearsMakes swimming fun and helps littleones gain confidence in the water.Bee 140328 AED 29Dragonfly 140327 AED 29Swim Float 2–6 yearsLearn to swim with this swim floataid, which helps to give your childconfidence in the water.Frog 140093 AED 45Dragonfly 140094 AED 45UV Sun Tentbirth–4 yearsInstant pop-up UV tent to keep yourbaby safe on sunny days. With sandpockets for stability and a window atthe back for ventilation. Comes witha handy storage bag and four pegsto secure the sun tent. Provides factor50+ UV protection from the sun’s rays.Self-assembly.133014 AED 189Baby Bucket Set 12 months–3 yearsA classic sand accessory set withbucket, rake, spade and sand mould.136056 AED 39Boat Set 1–5 yearsThis fun set is perfect for the beach,garden or bath! Includes two boats,watering can, water wheel, spade,rake, and sieve.138198 AED 6524 see our developmental icons on our packaging come and play at the early learning centre stores 25


splash and paddleACCar Racer Pool 18 months–6 years*Go on splashy driving adventureswhile staying cool under the shade.Pink 138537 AED 249Red 138538 AED 249to place your order call now800 ELC ME(800 352 63)sport & activityBDA. Giant Pat Mat 12 months–5 yearsFill with water and watch the friendly seacreatures swim around inside. For outdooruse only. Hose required to fill. L100cm xW150cm.140139 AED 169B. UV Whale Pop Up Pool 18 months–3 yearsPop up pool for instant fun: fill withwater, or with playballs for indoorplay. Playballs sold separately.L96 x W96 x H64cm.135711 AED 249C. My First Pool9 months–2 yearsWith a comfy padded base, this one ringpool can be used outdoors with water orindoors with playballs.Playballs sold separately.Diameter: 102cm. Height: 12cm.140335 AED 45D. Frog BabyShade Pool 12 months–3 yearsFun frog pool for toddlers featuring a paddedbase and a detachable and adjustableshade. L118 x W106 x H75cm.140333 AED 14926 where playing is learning* Not suitable forchildren under3 years due tosmall partsfree delivery & assembly within city limits for all outdoor items over AED 1000.call now 800 ELC ME (800 352 63) orders below AED 1000 will be charged.27


Zoggy UV suitsProtects your child from sunburn andharmful UV rays, so they can enjoyoutdoor play in safety. With 50+ UV.AA. 1 piece Suit1 – 2 yearsMiss Zoggy Sun Protection910297 AED 155Zoggy Sun Protection910299 AED 155B. 2 pieces3 – 4 yearsSharks Bay910301 AED 115Massey Bay910303 AED 1152 - 3 yearsMiss Zoggy Sun Protection910298 AED 155Zoggy Sun Protection910300 AED 1555 - 6 yearsSharks Bay910302 AED 115Massey Bay910304 AED 115BZoggs Little Comet Pinkfrom birth 910307 AED 70CC. Zoggs Trainer SeatOrange3 months +903839 AED 9512 months +903840 AED 95Pink3 months +906935 AED 9512 months +906936 AED 95Zoggs Little Comet Bluefrom birth 910306 AED 70D. Swim Ring2 - 3 yearsZoggy Swim Ring908238 AED 45Miss Zoggy Swim Ring908239 AED 45Zoggs Fusion Goggles6 years + 910305 AED 95DZoggs Junior Mask6 years + 909327 AED 85A. 2 in 1 Swing 9 months–8 yearsConverts from a baby swing to a single swing, with a babyseat and single seat included to grow with your child.L180 x W 152 x L 193cm. Maximum recommended weight: swingseat: 45kg, baby seat: 25kg. Self-assembly.132842 AED 599CAB. My First Slide18 months–3 yearsThis chunky slide is just the right sizefor toddlers and easily folds for storage. H66 x W109.2 xD56.6cm. Max. weight 50kg.138156 AED 249weloveAC. Junior Trampoline12 months–3 yearsTrampoline with stitched-in padded edges so little feet don’tfall through. With a padded handle to help your child staystable. Good for bouncing indoors and outside. H87 x W97 xD95.5cm. Max. weight 35kg. Self-assembly.Red 118554 AED 299Pink 119650 AED 299Bsport & activityDHJJweloveHgreat forexploring sandH. Roll Ups 1 - 6 yearsand waterHMiss Zoggy Roll Ups 908236 AED 35Zoggy Roll Ups 908237 AED 35Roll Ups 907462 AED 30II. Splash Ball3 years +909328 AED 75I’mnewJ. Zoggs Swim JacketsMiss Zoggy Bobin2 – 3 years 906213 AED 2154 – 5 years 906214 AED 215Zoggy Neoprene Bobin2 – 3 years 906211 AED 2154 – 5 years 906212 AED 215C max40kg4.59ft / 1.40mD. Big Bouncer 3 - 6 yearsIdeal for a younger child and smallergardens, this trampoline comes with safetysurround. Suitable for indoor or outdoor use.H2.09m x D2.55m. Maximum weight 40kg.903240 AED 1199Colour and design may vary.28 even more toys and brands in store! latest offers & prices available in store! 29


jump higher!to place your order call now800 ELC ME(800 352 63)max40 kg4.59ft / 1.40mPlum ® Junior Trampoline& Enclosure 3 - 6 yearsIdeal first trampoline for younger children asthey learn to bounce! Trampoline frame madefrom steel galvanised inside & out for rust freeprotection & increased strength UV protected,thick foam padding covers 30 high quality zinccoated springs & frame for safe cushioning.Adult supervision recommended at all times. Maxuser weight 40kg. Assembled size: L1.40 x W1.40x H1.80mBlue 908346 AED 599Pink 908347 AED 599Sguidelines SafetyafetyguidelinesPlease supervisechildren at all timeswhen theyare usingtrampolines.Plum ® MagnitudeTrampoline & 3G Enclosurefrom 6 yearsInspires energetic outdoor play. Galvanisedsteel Tramp Klamp ® bracket encases thejoints for rust free protection and deliversgreat integrity and longevity. Innovative 3G ®enclosure design curves in to protect thejumper from springs, whilst maximisingjumping space. Trampoline frame madefrom steel galvanised inside and out for rustfree protection and increased strength.High quality zinc coated springs & durablejumping mat provide the ultimate bouncingexperience. Trampoline legs secured withpush button locking system. Adult supervisionrecommended at all times.max75 kg8ft / 2.44mPlum ® 8ft MagnitudeTrampoline& 3G EnclosureAssembled size: L2.44 x W2.44 x H2.45m908105 AED 1299sport & activitymax50 kg6ft / 1.82mPlum ® 6ft Trampoline &Enclosure 3 - 10 yearsThis 6ft trampoline with enclosure offers hoursof active fun. Thick foam pads cover the zinccoatedsprings and galvanized steel frame,providing safe cushioning. With one year guaranteeagainst manufacturing defects on allparts. Only one user at a time, allow safetyperimeter of 2.5m. Adult supervision recommendedat all times. Max user weight 60kg. Assembledsize: L1.82 x W1.82 x H2.04mBlue 904942 AED 899Pink 906009 AED 899max125 kg12ft / 3.66mPlum ® 12ft MagnitudeTrampoline& 3G EnclosureAssembled size: L3.66 x W3.66 x H2.59m908106 AED 179930 unique and innovative toys toys that make learning fun! 31


jump, jump, jump max80kg<strong>Spring</strong>free Trampoline Awarded InternationallyKIDSPOTBEST OF AWARDworld’s safesttrampolinefree delivery & assembly8ft / 2.51mCompact Round Trampolinefrom 3 yearsOur smallest trampoline provides plenty of jumpingroom. A soft bounce suitable for little jumpers andsmaller backyards. Size: 8ft (2.51m). Diameter of mat.FlexrHoop not included and accessories soldseperately.909876 AED 4749 max100kg10ft / 3.04mMedium Round Trampolinefrom 3 yearsOur medium round trampoline is the best of bothworlds - not too big and not too small. A soft bouncedesigned for medium sized yards and children of allages. Size: 10ft (3metre). FlexrHoop not included andaccessories sold seperately.909877 AED 6499 max100kg7.8ft x 11ft / 2.37m x 3.35mMedium Oval Trampolinefrom 3 yearsOur medium oval trampoline maximizes the space inyour backyard - plenty of jumping room with yardspace to spare. A soft bounce designed for childrenof all ages. Size: 7.8ft x 11ft (2.4 X 3.4m). FlexrHoop notincluded and accessories sold seperately.909878 AED 6599 max100kg7.8ft x 13ft / 2.37m x 3.96mLarge Oval Trampolinefrom 3 yearsOur large oval trampoline is great for families withchildren of all ages. A soft, responsive bouncedesigned to fit in narrow yards. Size: 7.8ft x 13ft(2.4 X 4.0m). FlexrHoop not included and accessoriessold seperately.909879 AED 6799 max100kg11ft x 11ft / 3.35m x 3.35mLarge Square Trampolinefrom 3 yearsOur large square trampoline has a soft bounce andplenty of jumping space. Designed for large yardsand children (and adults!) of all ages. Size: 11ft x 11ft(3.4x3.4m). FlexrHoop not included and accessoriessold seperately.909880 AED 6999Rods<strong>Spring</strong>free Trampoline uses flexible compositerods that lie beneath the jumping surface andout of harm’s way. <strong>Spring</strong>-based trampolineshave springs that will pinch or injure a jumper.Hidden Frame<strong>Spring</strong>free Trampoline’s frame is well beneaththe jumping surface - you can’t hit it, period. Theframe on a spring-based trampoline is a hazardto jumpers, resulting in significant fractures,lacerations and head injuries.SoftEdge Mat<strong>Spring</strong>free Trampoline’s SoftEdge mat is30 times more shock-absorbent than pads.The pads on spring-based trampolines donot protect from injury, they lose much of theirshock-absorbency after the first impact andhave the shortest lifespan of any part on thetrampoline.FlexiNet Enclosure<strong>Spring</strong>free Trampoline’s FlexiNet enclosureuses flexible net rods to cushion jumpersand prevent falls. <strong>Spring</strong>-based trampolineenclosures use steel poles to fasten the net tothe trampoline, allowing jumpers to collide witha solid pole and be dropped down onto theframe and springs.Sguidelines SafetyafetyguidelinesPlease supervisechildren at all timeswhen theyare usingtrampolines.Ground AnchorThe <strong>Spring</strong>free Trampoline Ground Anchor helpsto safely and securely anchor your trampoline tothe ground. Tested to withstand pull-out forces ofapproximately 900 N. Two anchors positioned on eitherside will securely anchor the trampoline. Each boxincludes two anchors (4 anchors are required forthe S155). Sold seperately.909884 AED 399FlexrHoopOur FlexrHoop adds a whole new element of fun tothe trampoline. It’s built with the same materials anddesign concepts as our trampoline so no hard surfacesare added to the jumping area. Great for kids (andadults) who want to practice their slam dunk! Soldseperately.909883 AED 699FlexrStepThe FlexrStep allows for easier entry onto the trampolinewithout introducing a hard surface to the jumping area.Comes with a lock to restrict unsupervised jumping.Sold seperately.909882 AED 399great for families withchildren of all ages!sport & activity32 see our developmental icons on our packaging come and play at the early learning centre stores 33


Cjump! jump! jump!Aideal foryounger childrensplash & slidewith waterDto place your order call now800 ELC ME(800 352 63)I’mnewEInflates & deflates in60 seconds!I’mnewBA. Jump andSplash Funlandfrom 3 yearsSize: 410L x 385W x 220H909355 AED 3799B. 7 in 1Play Housefrom 3 yearsSize: 300L x 360W x 235H910497 AED 2599C. Clown Slide &Hoop Bouncerfrom 3 yearsSize: 300L x 225W x 175H904831 AED 1299D. Jump & SplashAdventure Zonefrom 3 yearsSize: 350L x 280W x 190H907428 AED 2799I’mnewGComes withsafety netFsport & activityE. Hot AirBalloon Slide &Hoop Bouncerfrom 3 yearsSize: 280L x 210W x 185H910495 AED 1299F. 13 in 1 BouncyCastlefrom 3 yearsSize: 485L x 320W x 295H909352 AED 3399G. ThreaterSlide & HoopBouncerfrom 3 yearsSize: 330L x 230W x 230H910496 AED 1499Inflates & deflates in60 seconds!34 where playing is learningfree delivery & assembly within city limits for all outdoor items over AED 1000.call now 800 ELC ME (800 352 63) orders below AED 1000 will be charged.35


playground fun!to place your order call now800 ELC ME(800 352 63)A. Naturally Playful ®Adventure Lodge PlayCentre with Gliderfrom 3 yearsLarge climber with rustic lodgetheme and a variety of activitiescreates an endless play environmentfor multiple children of allages. Swing and glider extensionsare equipped with 2 strap swings,a two person glider and a funbackboard hoop for ball toss play(ball not included) for added fun.904582 AED 6499CAB. Naturally Playful ®TimberLast Swingset from 3 yearsThis large premium-quality backyardplay center provides maintenance-freeenjoyment year afteryear! Four play stations encourageparticipation from a wide agerange. Sturdy slide features climbingwall on one side and climbingstairs on the other, platform, and araised slide base that is easy foryoung children to exit. Comesequipped with 3 stations – twoswings seats and one glider swingfor two. Adult assembly required.Dimension: 81.5” x 211.5” x 83.75”910096 AED 4999Dfree delivery & assemblyabsolutely fun for kidsC. Naturally Playful ®Adventure Lodge PlayCentre with Ball Tossfrom 3 yearsGiant all-in-one play centreprovides maintainance free enjoymentyear after year! Lower levelplay space has realistic stonefacade, half door & crawl throughportals.903784 AED 5499sport & activityBD. Naturally Playful ®Clubhouse Climberfrom 2 yearsA complete off the groundplayhouse with climbing, slidingand hide & seek fun. Bridgeconnects to look-out tower withrotating steering wheel, telescopeand climbing ladder.904978 AED 3999Ebuildsconfidencein your childE. Naturally Playful ®Playhouse Climber& Swing Extensionfrom 3 yearsMulti-sided climb and hide gymwith 2 swings for added fun.Playhouse climber’s top levelhas roomy deck leading to large5 1/2 foot slide. Secret playhousewith door and crawl thru portals.Includes adjustable swings withhigh sides for secure ride.903207 AED 349936 even more toys and brands in store! latest offers & prices available in store! 37


up & down, swing & slide!GHABfoldsfor easystorageCabsolutelyfun for kidsA. Play Ball Fun Climber from 18 monthsThis climber allows toddlers and preschoolers toenhance their gross motor skills as they climb theladder, slide down the slide, and crawl underneath.They will also develop their fine motor and sensoryskills by grabbing and squeezing the play balls asthey throw them through activity center.Dimensions: 38.25 H 53.25 W 35.75 DWeight: 25.00 lbs.909439 AED 699B. Panda Climberfrom 2 yearsFeatures crawl-through tunnel, archway, funslide, and large platform. All activity elementsare appropriately sized for toddlers. Intendedfor family and domestic outdoor use only overproper surfacing. Maximum weight: 100 lbs.(45.4 kg). Minimal adult assembly required907122 AED 699C. Naturally Playful ®Big Folding Slidefrom 2 yearsConveniently folds for easy storage. Slide length57” (1.45 m). Durable, double-wall polyethyleneconstruction. Maximum weight 50 lbs (22.7 kg).Intended for family and domestic outdoor useonly over proper surfacing.909440 AED 599D. Play Up Gym Set3 - 6 yearsTwo attached swings for hours of fun. Raisedplayhouse features high platform, steps forclimbing, steering wheel and a fun slide foreasy exit. Durable poly construction. Adultassembly required. Colour may vary.904982 AED 2999F. Castle Top Mountain Climber from 2 yearsThe Castle Top Mountain Climber by Step2allows your little explorers to go on an alpineadventure! This unique outdoor climber willhelp your kiddos improve their balance andcoordination as they climb to the top and glidedown the slide. 38.75” (98.4 cm) platform height.Adult assembly required.910557 AED 1599AVAILABLE FROM AUGUST 2015G. Game TimeSports Climber 2 - 6 yearsTiny athletes are sure to have a blast asthey climb, dunk, slide, kick and crawl withthe Game Time Sports Climber by Step2.Youngsters can shoot some hoops with thebuilt-in basket, kick a goal through the crawlthrough space and tally up the points withthe score board. Kiddos will develop theirgross motor skills by climbing up the ladderand sliding down the slide.910328 AED 699H. Shootin’ Hoops ProBasketball Set from 2 yearsGet ready to slam dunk with the Shootin’Hoops Pro Basketball Set from Step2! Thisadjustable basketball hoop will grow aschildren grow. This basketball set for kidscan be used indoors at its shortest heightand then transition outdoors at its tallestheight.910477 AED 399I. Alpine Ridge Climberand Slide from 2 yearsProvides a challenge for young and oldalike! Five climbing walls all present adifferent challenge. Walls have grips, holesand steps to assist. Bottom step doublesas a seat, perfect for snack time or resting.Product dimensions: 71.00H 100.00W 92.50D. Weight: 80.00 lbs.909442 AED 1999builds confidencein your childJ. Naturally Playful ®Woodland Climber from 2 yearsThis sturdy climber features natural coloursand realistic textures that look great in anyresidential setting. Climbing foot holdswhich lead to 2nd floor on both sides.Max weight 240 lbs (108.9 kg). Minimal adultassembly. Intended for family and domesticuse only.907496 AED 1499sport & activityDE. Play Up Teeter Totter3 - 6 yearsUp and down they go on this classic teetertooter with a new modern look. Maximumweight limit 162lbs(73.5kg); limits 2 children.906252 AED 299FIJE38 unique and innovative toys toys that make learning fun! 39


Aoutdoor fun!A. Shady Oasis Sand andWater Play Table from 12 monthsFeatures dual wells for both sand & waterplay. Child pours water into the wide funnelactivating the water wheel which spills intothe inner and outer harbors. Two moldedinsections function as canals, moats,lakes, harbors and more. Removableheavy duty 40” (101.6 cm) adjustable heightshade umbrella. Seven piece accessoryset includes three cups, one funnel, onewaterwheel tower, one paddle wheel withholder and umbrella. Dimensions: 28.00 H46.00 W 31.50 D Weight: 18.00 lbs.904984 AED 399B. Busy Ball Play Table from 12 monthsThe Step2 Busy Ball Play Table is unlikeany kid’s water table you’ve seen before!Little minds and hands will get active as theycatapult balls into the basin or throw themdown the chute. Children can develop theircognitive skills by counting the play ballsand pairing them by color. Dimensions:27.87 H 31.50 W 31.50 DWeight: 10.00 lbs.909444 AED 299D. Crabbie Sandboxfrom 12 monthsBrightly coloured crab character sandbox forsand & water play activities. Scultured shelllid protects sand from water and pets.Features two moulded - in “claw” seats.Holds up to 300 pounds (136 kg) of sand.Fully assembled.903210 AED 499to place your order call now800 ELC ME(800 352 63)BC. Picnic Table with Umbrella from 3 years*Features two wide benches that seat sixchildren comfortably. Tabletop hole holdsdurable, 5-foot (1.5m) diameter umbrella(included) to protect children from the sun.Design and colour may vary.906253 AED 499E. Adjustable Sand &Water Table from 2 yearsThe Adjustable Sand & Water Table byStep2 is a staple outdoor play toy that willgrow with your children! This activity tableis perfect for sensory play as children digin the sand and splash around in the water.Little imaginations can run wild as kidspretend to embark on tropical adventureswith the Adjustable Sand & Water Table.Dimensions: 23.00 H 42.50 W 24.00 DWeight: 30.00 lbs.909445 AED 499F. Naturally Playful ®<strong>Summer</strong>time Play Centre from 2 yearsSandbox with built-in picnic table andbench create a unique play center forkids. Removable 60” umbrella providesyour children with plenty of shade duringplaytime. Lively colors of the umbrellacompliment any backyard. Sandbox lidprotects sand from pets. Picnic bench canaccommodate up to four children. Maximumweight for sitting around the sandbox is 50lbs (22.68 kg). Maximum weight for bench is200 lbs (90.7 kg). Holds up to 200 lbs (90.7kg) of sand (not included). Dimensions:66.50 H 57.00 W 70.00 D. Weight: 45.00 lbs.Colours may vary.903297 AED 899Csport & activityDEFsand playactivity!absolutelyfun for kids40 see our developmental icons on our packaging come and play at the early learning centre stores 41


Ahome sweet homeA. Naturally Playful ®StoryBook Cottagefrom 18 monthsThis playhouse is sure to please everyone:children love the play possibilities and adultslove the natural design. Decorative “thatched”roof and charming windows (one windowincludes working shutters). Working doorbell.Dropleaf table, kitchenette, pretend clock withmovable hands, and play phone featuredinside (phone design may vary). Playhouseinterior 56.25” (1.43 m) tall. Accessories soldseparately. Requires 2 “AAA” batteries(not included). Adult assembly required.Dimensions: 64.25 H 55.00 W 50.50 D. Weight:114.00 lbs907120 AED 2299Bto place your order call now800 ELC ME(800 352 63)C. Four Seasons Playhousefrom 18 monthsThis petite playhouse is small in scale but bigon details. It’s absolutely perfect for play areasboth indoors and out. Full floor, working Dutchdoor, arch-top window, slate roof, coach lightfixtures, and more. Electronic doorbell (2 - AAAbatteries not included). Playhouse interior 42.5”(1.08 m) tall. Colour may vary. Minimal adultassembly. Dimensions: 43.00 H 40.00 W 30.00D Weight: 35.00 lbs910090 AED 799CDB. Sweetheart Playhousefrom 2 yearsCharming gingerbread-style cottage for loadsof imaginative play. Features a full size door,working shutters and decorative shingled roofwith skylight. Includes an electronic doorbell(batteries not included) and a play phone(phone design may vary). Range top flips overto become outside barbecue grill! Playhouseinterior 55.5” (1.41m) tall. Assembles easily withminimal hardware (adult assembly required).Accessories not included. Dimensions: 58.00 xH 47.00 x W 53.00 D. Weight: 98.50 lbs. Colourmay vary.908305 AED 1999D. Gather & Grille Playhouse from 18 monthsFor a sizzlin’ good time, gather in thisplayhouse with an extended area for grilling &hanging out with friends! Features an outdoorpatio area with built-in “grill” and bench fortwo. Built-in kitchen with sink and fun decals.Electronic doorbell (requires 2 “AAA” batteries,not included). Dutch door and large windows.Playhouse interior 54” (1.37m) tall. Includes 5piece accessory set. Minimal adult assemblyrequired.904983 AED 2399EE. Great Outdoors Playhouse from 18 monthsGather around the grill featuring click & turnknobs and accessories. Planting station andflower box can be used to plant real flowers.Spacious interior and high ceilings offer plentyof room. Crawl-through entrance near thegrill allows for easy in-and-out access. Sevenpiece accessory set and rustic decals makeit a home away from home. Adult assemblyrequired. Dimensions: 54.00 H 70.50 W 37.50D. Weight: 60.00 lbs.909465 AED 1499F. Neighborhood Fun Centrefrom 2 yearsThis all-in-one activity center will be the hit ofthe neighborhood in no time! Great for multichilduse; there’s something for everyone!Activity wall includes a hook and loop balltarget, ring toss and crawl through rotatingdoor. Snack table features a built-in countertop and two seats. Durable polyconstruction isbuilt for years of play. Adult assembly required.Awards: Platinum Award, Oppenheim ToyPortfolio. Dimensions: 58.00 H 84.00 W 63.50DColour may vary.903298 AED 1999Fsport & activitypromiseshours offun!42 where playing is learningfree delivery & assembly within city limits for all outdoor items over AED 1000.call now 800 ELC ME (800 352 63) orders below AED 1000 will be charged.43


The World’s Best Selling & Most Awarded Trike!6M+also available in this colour:smarTrike ® Recliner TM 4-in-16-36 monthsThe unique 4 in 1 Smart Trike Recliner designed forbabies from 6 months and up, provides the childwith stroller certified safety and a comfortable ride.The adjustable seat reclines allowing baby to nap incomfort and security. The multi-position adjustablehandle guarantees an easy solution for parents tosteer and, by releasing the clutch, the child takescontrol for fun, independent riding. The Smart TrikeRecliner includes a load of accessories: a washablequality seat cover, a functional bag and canopy, arain cover and a cup holder.Green 910126 AED 899Purple 910127 AED 89910M+24-36M15M+also available in this colour:10M+also available in this colour:smarTrike ® Boutique TM 4-in-110-36 monthsThe unique 4-in-1 tricycle is designed for babies from 10 months and growswith the child! With The lightest touch the Boutique maneuvers like a stroller.The unique navigator button on the mudguard lets one swithch from parentTouch Steering ® to child ride-control. Built-in suspension gives baby a 100%comfort ride.Black/Red 909333 AED 799Black/Blue 909332 AED 79910M+18M+smarTrike ® Explorer TM 5-in-110-36 monthsThe unique 5 in 1 tricycle is designed for babiesfrom 10 months and grows with the child! Its newadvanced 360 degrees wheel provides smoothriding and easy transition from stroller modeto child-ride control. The smart patented TouchSteering ® technology is engineered to the very lastdetail for parent comfort. It’s designed to be intuitiveand easy to use. The unique navigator button on themudguard lets parent switch from Touch Steering ®to child ride-control. Built-in suspension gives babya 100% comfort ride.Purple 910350 AED 899Green 910349 AED 89910M+also available in this colour:30-36M18M+24M+smarTrike ® Shine 4-in-110-36 monthssmartTrike’s 4 in 1 tricycle designed for babies from10 months that grows with the child and gives addedvalue! With the lightest touch the Shine maneuverslike a stroller. The unique navigator button onthe mudguard lets one switch from parent TouchSteering ® to child ride-control. Built-in suspensiongives baby a 100% comfort ride. The functional,washable, padded seat cover coordinated withcanopy, parent bag & large multi-purpose storagebag gives a trendy, fashionable look to the product!Versatile and safe – it’s the adorable convertible.Red 910348 AED 529Pink 910347 AED 52918M+30-36M10M+24M+sport & activity24M+also available in this colour:30-36MsmarTrike ® Breeze GL TM 3-in-110-36 monthsEnjoy the fresh Breeze with this great value trikePatented Touch Steering Technology for easymaneucvering together with rubber wheels whichenable smooth rides. Enhanced safety featuressuch as non-slip pedals, a safety bar as well as aclutch for freewheeling that protectyour babys feetmake the Smart-Trike ® Breeze a perfect solution forany urban stroll.24M+30-36M10M+Red/Yellow/Blue/Green 901351 AED 399Red/Black 901352 AED 39944 even more toys and brands in store! latest offers & prices available in store! 45


hop, rock & rollwheelie good funBBABDEasy Wheels 12 months–3 yearsFeaturing spinning front castor wheels foreasy manoeuvring and a handy storagespace under the seat.Max. weight 20kg.A. Tiger 140096 AED 225B. Ladybird 132342 AED 225EAAsport & activityCC. Crocodile Rocker12 months–3 yearsFun crocodile rocker, great forone to three children.135990 AED 199Hop Along Rabbit 12 months–3 yearsYour child can hold on to the rabbit’s earsand bounce along on a bunny adventure!Great for getting active. Maximum childweight 25kg.D. Pink rabbit 137395 AED 129E. Rabbit 134307 AED 129F. Ladybird Rocker 12 months–3 yearsThis fun rocker is made from sturdy plasticand features a cute ladybird design.Length 71cm, height from floor to seat 22cm.140311 AED 119FA. Toddler Skates 3–6 years*These over the shoe skates are ideal forhelping younger children to skate and findtheir balance. Features front stoppers anda sturdy design. Fits shoe size 5-9. Maxweight 20kg.Spotty 140319 AED 99Stripe 140320 AED 99B. Safety Sets 3–8 years*Help protect your child while they enjoyriding their bike, scooter or skates. Includeshelmet and elbow and knee pads. Helmetfits head size 48-52cm.Spotty 140315 AED 129Stripe 140316 AED 129C. 2-in-1 Skates3–6 years*Convert these skates from tri to inline asyour child grows and their confidencedevelops. Features cushioned anklepadding. Fits child shoe sizes 9-12. Maxweight 20kg.Blue 140322 AED 189Pink 140321 AED 189to place your order call now800 ELC ME(800 352 63)C* Not suitable forchildren under46 unique and innovative toys 3 years due totoys that make learning fun! 47small parts


Awhizzing aboutBCDEpromiseshours offun!FA. Wild Side Riders Giraffe from 18 monthsGo wild with this adorable foot-to-floor ride on!Cute character gives this toy a warm appeal.Durable poly construction lasts for year. Weightlimit: 45 lbs. (20.4 kg). Minimal adult assemblyrequired.907126 AED 169AVAILABLE UNTIL STOCKS LASTB. Wild Side Riders Zebra from 18 monthsGo wild with this adorable foot-to-floor ride on!Cute character gives this toy a warm appeal.Durable polyconstruction lasts for year. Weightlimit: 45 lbs. (20.4 kg). Minimal adult assemblyrequired.907125 AED 169AVAILABLE UNTIL STOCKS LASTEasy Turn Coupe from 18 monthsFresh new look with a modern design. Gascap, ignition key & working horn for addedfun. Removable floor board protects feetwhen mom is pushing. Clear roof enablesmom to see her child when pushing. Frontcastor wheel for easy maneuverability. Cupholders for both mom & child. Front trunkstorage. Colour may vary.C. Pink 908094 AED 349D. Green 908093 AED 349E. Toddle Tune Coupe from 18 monthsYour little drivers will hit the road to fun inthis beautifully styled coupe. This cute caralso includes a rear seat for a favoritestuffed animal or doll. Pretend steeringwheel has a “horn” that makes fun soundswhen pushed. Dimensions: 33.50H 17.50W30.00D. Weight: 22.00 lbs.906256 AED 429F. 2-in-1 Ford ® F-150 SVTRaptor - Redfrom 18 monthsThis ride-on truck has tons of realisticfeatures for role play fun.From a pushbuggy to a kid powered riding toy, thedurable 2-in-1 Ford ® F-150 SVT Raptor willbe the coolest truck on the sidewalk!Dimensions: 22.00H 20.50W 38.00D.Weight: 25.00 lbs.910089 AED 599G. Easy Steer Sportster 18 months - 4 yearsFull turn front wheels provide better maneuverability.”Silent Ride” tires provide asmooth quite ride. Pretend steering wheelwith “beep beep” horn sounds. Largecapacity under hood storage is perfect forsnacks or supplies. Cup holders for childand mom.907495 AED 449Push Around Buggy18 months - 3 yearsTrade in your stroller for something a littlemore fun. Offers storage and security, whileproviding lots of fun for your little one.Steering wheel features a honking horn.Storage compartment under the hood forsnacks, keys, and more. Seat belt givesadded security. Maximum weight 50 lbs(22.7kg). Minimal adult assembly required.H. Red 901599 AED 299I. Taxi 907127 AED 299J. Whisper Ride II18 months - 4 yearsThe Whisper Ride II is an updated roomyversion of one of our best sellers! Sleekautomotive design. Two cup holders forthe child and one for mom or dad. SmoothQuiet Ride wheels. Handle folds underfor transport. Storage under hood andseat belt included. Honking horn for ridingfun. Max child’s weight: 50 lbs (22,7 kg. Adultassembly required.907706 AED 399sport & activityabsolutely funfor your kids! G HIJ48 see our developmental icons on our packaging come and play at the early learning centre stores 49


little moversA. Mickey Mouse ActivityRide-On from 12 monthsGet little ones moving with the DisneyMickey Mouse My First Activity Ride-On.They’ll love the fun sounds and melodiesit makes, as well as the flashing signallights, beeping horn and moveable steeringwheel.910118 AED 229AB. Doc McStuffins Ride-Onfrom 12 monthsTake fun for a ride! The Disney Light nSound Cutie Caretaker Activity Ride-On isa great toy for your little Disney lover. HearDoc talk and play her favorite music.910119 AED 329BC. Princess Sofia Ride-Onfrom 12 monthsSofia the First’s Activity Ride-On is perfectfor your Disney princess. As this colourfullittle buggy is pushed along, you’ll hearSofia voice and her favourite music. Pressthe buttons on the dashboard for the horn,blinking signal lights and revving enginesounds.910120 AED 329CD. My FirstFrozen Scooterfrom 12 monthsMy First Frozen Scooterplay her favourite musicsand rewarding soundwith flashing lights.910225 AED 289DA. Junior ‘Lil Kick3 years +3 wheel stability. Low deck for easyscooting with large wheels for smootherride. Features padded T bar with “handme down” durability.A. Blue 904793 AED 199B. Pink 904794 AED 199I’mnewABKixi TMKixfrom 3 yearsKeeps Tots On Their Toes. For thoselittle riders just learning the basics ofbalance and coordination, the Kixi Kix ®scooter is ready to roll. It’s stand alone,three-wheel design and extra-wide,slip resistant deck give new riders theextra stability they need to build theirconfidence as well as their riding skills.Max rider weight: 20kgC. Boy 908345 AED 199D. Girl 908344 AED 199CDTerrance Trunkifrom 3 yearsThe original ride-on suitcase forglobetrotting tots! Cool and classic -that’s Terrance. He’s the original blueTrunki and is recognised everywherehe goes.908334 AED 195Trixie Trunkifrom 3 yearsThe original ride-on suitcase forglobetrotting tots! Trixie is Trunki royalty- she’s the original and much loved pinkTrunki case. Where she rolls, the othersfollow.908335 AED 195I’mnewKixi TMMini Modfrom 3 yearsFashion Forward for a New Generation!The Mini Mod goes back to the futurewith vintage style and vibrant, moderncolors. This stylish electric scooterfeatures side footrests and a footpedal activated motor that stops whenreleased, so little riders are all smileson their bright and fun new ride. Speedsup to 2 mph. Adult assembly required.Max weight: 44 lbs.E. Green 910561 AED 399F. Pink 910562 AED 399E F GI’mnewG. Lil’ Crazy TMfrom 3 yearsGet a little wild! Get a little wild on theLil’ Crazy! Now it’s the youngsters’ turnto get in on the drifting action with theall-new Lil’ Crazy. This smaller version ofour smash hit, the Crazy Cart, has beenredesigned for younger riders, withsimplified controls and a max speedof 2 mph to provide a fun introductionto the world of spins and drifts. Speedsup to 2 mph. Up to 40 minutes ofcontinuous use. 6V sealed lead acid,rechargeable battery. Includes batterycharger. Adult assembly required. Maxweight:44 lbs.910560 AED 499I’mnewsport & activity50 where playing is learningfree delivery & assembly within city limits for all outdoor items over AED 1000.call now 800 ELC ME (800 352 63) orders below AED 1000 will be charged.51


spirit of freedomA B DHto place your order call now800 ELC ME(800 352 63)II’mnewPowerwingfrom 7 yearsDual inclined castors allow turning, drifting& acceleration without ever having to push.Unique 3 wheel design provides stability &makes learning to ride easy and fun.A. Black 904949 AED 499B. Sweet Pea 904950 AED 499C. Blue (not shown) 908318 AED 499D. DeltaWing TMfrom 6 yearsCleared for Take Off! The all-new DeltaWingsteps up to the next level of three-wheelaction. Its drop frame, large pneumaticfront tire and low-angle rear casters makethe self-propelled DeltaWing a powerfulyet smooth side-to-side ride, to shredsidewalks and carve up the pavement instyle.910563 AED 699E100 Electric Scooterfrom 8 yearsPowerful fun at speeds up to 16 kmh! Chaindriven motor with twist-grip accelerationcontrol. Up to 40 minutes of continuous usewith 24v sealed lead acid batteries.E. Pink 904795 AED 1099F. Red 904796 AED 1099G. Ground Force Drifterfrom 8 yearsSteel construction for durability. Easyassembly of steering wheel & column.Powerful fun up to 19 kmh. Variable speedchain driven motor. Super quiet. SuperSlider TM POM rear wheels for power slides& drifting.906797 AED 2299H. Crazy Cartfrom 8 yearsThe Ultimate Drifting Machine! Drive, spin,or drift like a pro – at home! Drive like a gocart or lift the Drift Bar to kick into Crazy Cartmode. Patented drift system allows thedriver to vary the rear caster angle so youcan drive & drift forward, backward, sideways,diagonally & everything in between!908520 AED 2799I. Dune Buggyfrom 8 yearsPowerful fun at speeds up to 14.5 kmh!Variable speed, chain driven motor carriesup to 120lbs /54kg. Reduction drive formaximum toque. 20cm knobby pneumatictyres & terrain following rear suspensionfor a smooth ride. Bucket sear with seatstrap.904798 AED 2599J. PowerRider 360from 8 yearsBlast into the future with the PowerRider 360 -the all-new, electric-powered three wheelerfrom Razor. With the push of a button, you’reoff - no pedaling required.Race at speeds upto 9 mph, cut full 360 degrees spins, slide,even drift on Power Riders 360’s high performancedual included rear caster wheels. It’s a360 degree ride electrified. Reach speeds upto 13 kmph. Front hand operated brake.Folding foot pegs. Weight limit: 55kg.909399 AED 1299K. Dirt Quadfrom 8 yearsTerrain tracing droop travel rear suspensionfor a smooth ride. Shatter resistantplastic fairings & powder coated tubularsteel frame for all weather splash proofdurability. Variable speed, chain drivenmotor for super quiet, yet powerful operation.Space saving vertical capability.Colour may vary.Black 906094 AED 3299Pink 909990 AED 3299sport & activityE F GJK52 even more toys and brands in store! latest offers & prices available in store! 53


Y Glider 3-in-1 from 3 yearsThis innovative three-wheeled scooter grows with a child, offering three stagesof fun and play: In stage one, Y Glider 3 in 1 is the perfect first ride-on for toddlerswith a secure seat for riding. In stage two, parents can remove the seat so thattheir child can start to scoot using the stable wide riding platform and lowerhandlebar setting. In stage three, parents can fully extend the handlebar heightand watch their child scoot off using Y Glider’s easy-to-use, patented “Lean to Steer”method of steering, improving their balance and coordination along the way.Blue 908470 AED 399Pink 908460 AED 399Y Fliker J2 Junior from 3 yearsThe Y Fliker J2 Junior is the coolest little scooter from the Y Fliker range meant forkids as young as 3 years old. Its innovative, patented three-wheeled design helpsbeginner riders balance and scoot easily. They just hop on, wiggle their hips fromside to side and go! This self-propelling scooter is all kid powered. With soft rubberhand grips, large solid wheels (no marks on the floor!), steel tubing, multi-directionalmotion, non-skid foot plates and a center bar that provides extra stability for youngriders, the Y Fliker J2 Junior lets the little kids have just as much fun as the big kids.Red 908471 AED 249Pink 908461 AED 249feeling freeJD Bug Kidz Swayerfrom 3 yearsMade of lightweight, robust materials to meet thetoughest quality standards with soft handles androunded edges to meet parents´ most rigid demandsfor safety. Maximum rider weight: 50kg. Steel frameand plastic saddle material.Blue 908091 AED 349Pink 909192 AED 349White 908306 AED 349Green 910009 AED 349JD Bug Cool Carverfrom 5 yearsThe JD Bug Cool Carver is an awesome scooterfeaturing an innovative design which allows the riderto have both feet on the base whilst riding, andacceleration is provided as the child moves from sideto side. The Cool Carver stands at 83.5 cm tall and suitsriders aged five and up.Green 910022 AED 549Red 910023 AED 549Blue 910024 AED 549to place your order call now800 ELC ME(800 352 63)sport & activityAA. Pulse ® Super Boltfrom 13 yearsThe pulse performance products Super-B electricscooter is the ideal scooter for chart topping performncewith speeds up to 20km/h. The Instant Trottle Response(ITR) technology and pneumatic front and rear air tireskeep you shedding for up to 40min of cruise times.PL161081EU orange909972 AED 1799BY Fliker A1 Air from 5 yearsYvolution presents the Y Fliker Air Series, a new family of revolutionary patented threewheeledscooters that will get kids up, active and having fun! Riders simply move their hipsand legs from side to side (like downhill skiing) to get going and keep moving using bodypower for self-propelling fun. No more kicking the pavement like with two-wheeled scooters!• Revolutionary three-wheeled design that will get kids up and active for hours of fun!• Caster wheels make for a cool self-propelling ride• Fun carving and drifting action• Hand brake for safe and easy stopping• Twist and stow folding system for quick and easy storageGreen 908462 AED 475Black/Pink 908472 AED 475Y Fliker A3 Air from 7 yearsThe Y Fliker A3 Air series is the revolutionary, patented three-wheel scooter that willget your kids up and active! Perfect from kids ages 7 – adults, this scooter is onethe whole family can enjoy. Just move your hips and legs from side to side (just likedownhill skiing) and riders get going and keep moving by using body power for selfpropellingfun. No more kicking the pavement like other two wheel scooters!• Revolutionary three-wheeled design that will get kids up and active for hours of fun!• Caster wheels make for a cool self-propelling ride• Fun carving and drifting action• Hand brake for safe and easy stopping• Twist and stow folding system for quick and easy storageRed 908463 AED 525Pink 908473 AED 525B. Pulse ® Reverb E-Scooterfrom 8 yearsThe pulse Performance Products Reverb is a 100 wattchain driven scooter with speeds up to 16 km/h. The 24volt SLA gives this electric scooter 40 minutes of ridetime. The twist throttle on the handlebars offers controlconvenience and the two-piece in-mold compositeDeck texture gives plenty of foot space for comfortableride.909973 AED 899Also available (not shown):PL159393 orange909974 AED 89954 unique and innovative toys toys that make learning fun! 55


going placesfeeling freeA B CI’mnewMini Ducatifrom 12 monthsMini Ducati has three wheels toensure greater stability. It is a fullyfledged electric vehicle with a 6volt battery. Small in size, it can beused at home, and is very simpleto assemble as it is made up ofvery few pieces.907158 AED 499Mini Princess909392 AED 499Corral Bear Catfrom 2 yearsReady? Go! Strap into the seat foramazing adventures. Sheer entertainmentis guaranteed with CorralBearcat, the gritty rechargeable 6Velectric quad for children age 2 &up to make your playing days unforgettable!Maximum speed of3.7 km/h. Modern and sturdy lineGreen 910536 AED 799Pink 910537 AED 799AVAILABLE FROM AUGUST 2015I’mnewA. Berg ® Buzzyfrom 2 yearsGet your first pedal experience on a BERG Buzzy. This supercool yellow sensation on four wheels is much sturdier thana three-wheeler. Your feet remain firmly on the pedals evenround sharp corners. The seat and steering wheel areadjustable for years of pleasure on your new four-wheeler!909943 AED 699B. Berg ® Buddyfrom 4 yearsExperience just how great it is to play outdoors on yourown pink/orange go-kart. You’ll have years of playtime funthanks to the adjustable seat and steering. There’s a uniqueexcellence on this go-kart, namely the BFR system. This letsyou brake with your pedals, and after stopping you canpedal backwards immediately.Orange 910016 AED 1799Pink 910017 AED 1799C. Berg ® Jeep Junior Pedal Kartfrom 3 yearsThere’s now also a real Jeep go-kart for the youngestadventurers! This go-kart can tackle any surface thanksto its tough all-terrain tyres. The seat and the steering areadjustable, for years of playtime pleasure. This go-kartalso has a unique BFR system , letting you brake with thewith the pedals, and when you have come to halt, you canimmediately pedal backwards. L110cm x W65cm x H63cmWeight: 18kg910596 AED 2099Cool Carver Flashfrom 5 yearsCool Carver flash is one of the most innovative scooters intown! It features an air wing design deck that gives kids acomfortable riding experience. Acceleration is provided asthe child moves from side to side. Its wheels project flashinglights! The cool carver flash stands at 85.5 cm tall and suitsriders aged five and up.Green 909787 AED 549Red 909788 AED 549Princess Quadfrom 2 yearsAccelerator and brake on thesame pedal with 1 speedforward. Battery operatedvehicle with complete baterriesand a charger for recharging.907638 AED 799to place your order call now800 ELC ME(800 352 63)Polaris Sportsman400 Nero from 2 yearsThe new 6 V Polaris black / red forthe young athletes. Handle roughterrain will no longer be a problemwith the Polaris 400, but it is alsoideal to travel on smooth surfaces.Batteries and charger included.906430 AED 799sport & activityadjustablehandle barwith LED lightsair wing design deckfront wheel with brake system56 see our developmental icons on our packaging come and play at the early learning centre stores 57


Fiat 500 6V Ride On3 - 5 yearsThe new fiat 500 is an icon for thiscentury bringing Italian style to theworld! Now your children can beamong the first to experience thepleasure of driving cult-statusvehicle!Red 908665 AED 1199Pink 909397 AED 1199Corral T Rex3 - 8 yearsFour wheeled, rechargeablebattery ride on with two forwardand one reverse gear. Parentalgear lock for added peace ofmind. Max speed up to 4mph.Max weight 40 kg. W66 x H64 xD102 cm.901437 AED 1199drive, drive, driveGaucho Rock’infrom 5 yearsThis 12 volt Gaucho Rock’in comeswith rechargeable battery. Its seatbelt makes it possible to run eventhe most reckless of races, alongthe strand, while listening to musicthrough FM radio or on MP3.906261 AED 2099LARGER STORES ONLYPolaris Sportsman850 Silver from 5 yearsYour young adventurer can conquerthe trails on the Polaris Sportsman850 Twin ATV. The two speed SmartPedal accelerator with reverseprovides speeds of 3.5 – 7 mph ongrass, dirt or hard terrain and a 7mph lock out for beginner riders.Front and back luggage racks carryhis or her gear.909393 AED 3999LARGER STORES ONLYPolaris Outlaw3 - 8 years2 speed forward and reverse withaccelerator and brake on thesame pedal. Extreme tractionwheels with knobby tread.906000 AED 1599LARGER STORES ONLYDucati GPfrom 3 yearsEngine sound effect with handgrip accelerator and 2 speedforward. Has a pedal brake,training wheels and front shockabsorbers.906259 AED 1999Polaris RangerRZR 900 from 5 yearsThe perfect riding vehicle for kidswho want to have fun! The 2-speedshifter with reverse allows them todrive at 2½ or 5 mph on grass, dirtor hard surfaces. 12-volt rechargeablebattery and charger included.909394 AED 2499LARGER STORES ONLYto place your order call now800 ELC ME(800 352 63)sport & activityAVAILABLE UNTIL STOCKS LAST58 where playing is learningfree delivery & assembly within city limits for all outdoor items over AED 1000.call now 800 ELC ME (800 352 63) orders below AED 1000 will be charged.59


super carto place your order call now800 ELC ME(800 352 63)let’s rock & driveHenes Broon F8 Seriesfrom 2 yearsYour child’s first supercar. Revolution beyond Innovation.All new Broon F8 series. The sophisticated design, stateof the art mechanism, the maximum level of safety, andthe smartest technology, Broon certainly deserves tobe The ultimate Toy of wonders. Every aspect of Broonperfectly displays the identity of a real car. Not just a car, asuper car for your kids.F810 909992 AED 2999F830 909993 AED 3699LARGER STORES ONLYF810 FeaturesInstrument Panelwithout TabletSpoke Wheels & UrethaneFoam TiresTail lamps are the key aspect ofBroon’s sophisticated designF830Additional FeaturesBluetooth Remote ControlInstrument Panel with TabletVoice activatedBroon F8 Series FeaturesF810Dual 12V 70W driving motor system (hall sensor included)Cortex M3 32bit main control systemBluetooth 4.0 BLE remote control systemRear wheel drive (2WD direct drive)Front: gas shock absorber (double wishbone) / rear: coil spring suspensionElectronic control gear reducer brake systemElectronic accelerator / brake (radio control)Electronic steering wheel system (radio control)Steering motor system (steering sensor included)LED touch switch control boardMP3 player interlocked with vehicleDoor, hood and trunk (open / close)Bucket type plastic seatPolyurethane foam tire12V 7AH battery packBatman Hurricane Ride Onfrom 4 yearsBig wheeled pedal powered go-cart with sturdy steelframe construction features Batman design. Tool-freeadjustable bucket seat and hand brake to rear wheels.Maximum user weight 110lbs (50klg). Recommendedages 4-8, 36” to 43” (90-110cms).910000 AED 949Range Rover Sport 4x4from 3 yearsStunning Range Rover Sport 4x4 Car comes with rechargeable12v batteries, super cool sound system. Connectorfor the portable music player. Start engine andclaxon sounds on the dashboard. Foot accelerator andelectric brake, chrome wheels & tailpipes. Forward andreverse gears. Working Doors. Battery and charger included.White 909395 AED 2999Grey 909396 AED 2999LARGER STORES ONLYSuperman Hurricane Ride Onfrom 4 yearsThe Superman hero go-kart from hauck TOYS FOR KIDSis a pedal car for little heroes aged 4 and over. Its lowweight & sporty design make it a true fun mobile. As wellas training their strength, stamina and reactions, this gokart is also a fun way for children to learn their first trafficregulations and even parallel parking.910001 AED 949sport & activityThe natural shine on the surfaceof the Broon never fadesCloud Computing SystemF830Including all the specifications of F8107” tablet PC smart systemLeather seats designed ergonomically (bucket type urethane cushion)Head light / AUX light / turn signal light / tail light / brake light / backup lightPremium dark silver painted wheels12V 14AH battery pack60 even more toys and brands in store! latest offers & prices available in store! 61


from birthlooking, smiling, touching6 months +sitting, babbling, moving9 months +crawling, hiding, exploring12 months +standing, toddling, discovering18 months +walking, chatting, investigatingbaby & toddlerOur toys help your baby todiscover all the excitingthings they can do. Shareyour baby’s delight as youstart out on your amazingjourney together.


from birthlooking, smiling, touchingOur soft tactile fabrics in the Blossom Farmrange help stimulate baby’s senses.to place your order call now800 ELC ME(800 352 63)Gladys Goose, Pete Pony and Laurie Lamb love nothing more than being crinkled,squeezed and rattled but their favourite thing of all is being cuddled...inflatablenest forbaby frombirthcomfy matfor tummytime from3 months3 jingly,crinklytoysfrom birthsupportivenest forsittingup from6 monthssoft tactilefabricSit Me Up Cosy from birthThis clever machine washable cosy grows withyour baby. It starts as a soft inflatable nest witha flower mat and soft toys. As your baby grows,you can convert it into a supportive prop to helpthem sit up safely with confidence, and the flowermat becomes a comfy mat for tummy time play.Comes with three toys which crinkle, rattle orjingle. Do not let your baby sleep in this product.Gladys Goose 140066 AED 329Pete Pony 140071 AED 32964 20 see our developmental icons on our packaging come and play at the early learning centre stores 65 21


AA. Lamaze ® Sit Up andSee Activity Gymfrom birthBaby can rise and shine in this innovativeactivity gym. Easily turn the handle toprop the gym up so baby can sit up andsee around the room as they play withthe activities in front of them. Or set itdown for lay and play time. It comes witha cute sun mirror and a spinning mobilethat baby can bat to activate lights andsounds. The Rise and Shine Gym isincludes a harness to keep baby in placeand can be removed for lay and playfun. It also features extra plush pillowsand padding to keep baby comfortable.Plus the detachable pillow doubles asa tummy time prop. This is the ultimateactivity gym that mom and baby will love.909408 AED 395EE. Lamaze ® FlipFlap Dragon from birthWings flap when pulled down fromclip! Features soft textured tummy,Squeaker head, crinkle feet andflapping wings.910581 AED 75F. Lamaze ® Turtle Tunesfrom birthFAwaken auditory awareness with threedifferent music modes to choose from. Asbaby touches the vibrant coloured spotson the shell, different musical notes areplayed.908060 AED 125G. Lamaze ® GardenbugG& FootfinderSet from birthWrist and sock rattles featuringstimulating colours & crinkle fabric.906288 AED 75look and touchto place your order call now800 ELC ME(800 352 63)detachabletoys for yourbaby to enjoyBB. Lamaze ® My FriendEmily from birthCrinkle dress and feet with Rattlenecklace and clacking rings903726 AED 65C. Lamaze ®Rainbow GlowRattle from birthMotion activated illumination and itChanges color as baby shakes rattle.910579 AED 59ACDD. Lamaze ® Fredie theFirefly from birthSoft velour body, multiple texturesand crinkle wings. Features peek-aboomirror and ladybug teether!906292 AED 65A. Tomy ®Choo Choo Loopfrom 18 monthsTomy Choo Choo Loop is a classictrain and track with a twist! PressChoo Choo’s funnel and watch thelittle train move across the track withchoo choo sounds and whistles. Thensimply twist and click the track tomake a loop and watch the train rollround and round the wheel. Featuresremovable tunnel and buffers tomake Choo Choo reverse.910593 AED 95H. Lamaze ®Sonny the GlowingBunny from 6 monthsSqueeze one ear and Sonny will saythe color and light up his tummy.Squeeze multiple ears for a funmelody with Daytime and night timemodes.910580 AED 179IDHI. Lamaze ® Octotunes from birthEach of 8 tentacles a different musicalnote when squeezed. Can play colourcoded tunes. Plush is vanilla scentedand brightly coloured to attract yourbaby.908277 AED 119D. Tomy ® Tap& Doodle Elephantfrom 18 monthsTap on the elephants head andwatch him spin off willing your littleone to chase after him and getthem on the move! 2 fun modeswhich grow with your babiesdevelopment. A Charming motionand different melodies to engagebaby and unique boomerang modefor young ones so they can playagain and again.910594 AED 109machinewashablefrom birthBB. Tomy ® PushMe Pull Me Puppyfrom 12 monthsA pull along and push along all inone. Realistic animation brings thePuppy to life with electronic sounds.Includes dish and bone for role play.910592 AED 165C. Tomy ® JumboJamboree from 12 monthsEach body part is a separate musicalinstruments, bells, xylophone,harmonica, horn and drum. Put themall together and push along to play aone man elephant band.910591 AED 165CE. Tomy ® ColourDiscovery Hot AirBalloon from 18 monthsLet your little one’s imagination takeflight with the Colour Discovery Hot-Air Balloon from Tomy. Scatter theseven colourful animal tiles aroundthe floor and go looking for one ofthe colours.910595 AED 179ELaurie LambSnuggle Playmatfrom birthSuper soft and cosy playmat with threestages. At first you can rattle, squeak,chime and spin the toys to fascinateyour new baby. Stage two begins onceyour baby can move and roll on to theirtummy: they can explore the lamb’sfascinating feet. Stage three comes whenyour baby can sit up. They can sit andenjoy the toys from their new perspective!Do not let your baby sleep in this product.140073 AED 349comfy mat fortummy timefrom 3 monthssoft paddedbase66 where playing is learningfree delivery & assembly within city limits for all outdoor items over AED 1000.call now 800 ELC ME (800 352 63) orders below AED 1000 will be charged.67


from 6 monthssitting, babbling, movingYour little one may be able to sit up, and will enjoy tryingout rolling and crawling to get around...Lullaby Light Show140050 AED 199spin the wheeland honk the hornadjustablemirrorsChime Ball140076 AED 45friendly facesSpiral Wrap Around140045 AED 99Water Teether140029 AED 29from the blossom farm familycapture the imagination andstimulate the senses...findmore lovable toysLaurie Lamb Squeaker Rattle140033 AED 39from 6 monthsTouch and Feel Cubes140044 AED 89Laurie Lamb140040 AED 45Laurie Lamb Fabric Book140042 AED 65Lights and SoundsBuggy Driver from 6 monthsKeep your baby happy and busy on the movewith this activity-packed steering wheel anddashboard – which easily attaches to mostpushchairs. Press the horn for sounds, enjoyindicator lights and turn the key for ignitionsounds. Needs 2 x AA batteries.Red 130648 AED 159Pink 130649 AED 159lights &soundsto place your order call now800 ELC ME(800 352 63)Pete Pony140075 AED 45Gladys Goose140039 AED 45Tummy Time Roller140064 AED 11968 even more toys and brands in store! latest offers & prices available in store! 69


A B CG. Activity Trianglefrom 6 monthsThis easy to grasp activitytriangle has plenty of activitiesto keep young hands busy.130770 AED 95H. Singing Maracasfrom 6 monthsShake to make music with the singingmaracas and open their mouths to hearthem sing! Needs 2 x AAA batteries.135535 AED 79weloveJsoundsI. Rainmakerfrom 6 monthsTurn the rainmaker upside down andhear the beads making a sound like rain.130666 AED 65D E FJ. Shape Sorting Busfrom 6 monthsBig friendly push along bus featuressix activity blocks with rattles, mirrorand beads inside to post.130767 AED 139from 6 monthsG H IA. Chain Linksfrom 6 monthsJoin together the chunky links to createdifferent shapes. Great for teething too!138500 AED 39B. Sensory Stacking Rings from 6 monthsYour baby can enjoy feeling andchewing the textured rings and giraffehead, and then learn to stack them.It’s fun to make the giraffe wobble, too!130560 AED 79C. Jungle Wonder Cubesfrom 6 monthsNine stackable cubes, great for developingfine motor skills andhand-eye co-ordination.130561 AED 79D. Push and Go Crabfrom 6 months113830 AED 75soundsE. Bendy Birdfrom 6 monthsSpin the rattling wings, flap the teether tailand make him bend this way and that.The bendy bird attaches to your little one’shighchair tray with a handy suction pad.137039 AED 65F. Stacking Cupsfrom 6 monthsStack and sort or scoop and pourwith these colourful cups.130764 AED 45shape sorters andstacking toys helpbabies to developmanipulation anddexterity skills as wellas helping them withshape recognition asthey growLittle Tikes ActivityGardenfrom 6 monthsInteractive and engaging, LittleTikes Activity Garden combinesessential infant play patterns withfun and whimsy to help babygrow and develop.909976 AED 44970 unique and innovative toys toys that make learning fun! 71


emovablefor floor playweloveMusical Activity Station from 6 monthsYour baby can enjoy five melodies andfour animal sounds on this wonderfuladjustable musical platform. Great forstimulating your baby’s senses, andencouraging your baby to explorewith their hands. Stores flat and hasa useful carry handle. Needs 2 x AAbatteries. Limited availability in store.130756 AED 599lights &soundsweloveAED 225comes with 20 play balls and 3 bean bagsincludesflower mirrorfrom 6 monthscarry handle3 spin rattlesand cutepicture bookto place your order call now800 ELC ME(800 352 63)three beanbagsthat crinkle,squeak and rattleGiant Sensory Ball Pitfrom 6 monthsThis pop-up ball pit is perfect for your baby or toddler toenjoy exploring and rolling around in. Comes with threedifferent beanbags, twenty colourful playballs and aflower mirror for little ones to discover themselves in.Dimensions: Dia80cm x H30cm130952 AED 22572 see our developmental icons on our packaging come and play at the early learning centre stores 73


from 9 monthscrawling, hiding, exploringYour baby is going through a very active stage of development and they’llexperiment with crawling, rolling, bottom shuffling and cruising.to place your order call now800 ELC ME(800 352 63)Lights and Sounds Walkerfrom 9 monthsThis walker is perfect for encouragingfirst steps, with removable activity ringfull of fun games to explore. There arecogs to turn, pages to flick, keys topress, balls to post and tunes to listen to.130778 AED 349lights &soundswelovedetachableactivity ringlevers to movecomes with4 play ballsSensory Domefrom 9 monthsThis dome is full of excitingactivities for your baby totouch, feel and discover.Post the play balls, peerinto the mirror and playwith the fruit beanbags.135737 AED 249welovecomes with 4 playballs and 3 fabricfruit piecesfrom 9 monthscogs to turnWobble ToddleRide Onfrom 9 monthsThis great toy grows with yourchild. It starts as a walker tohelp your child learn to taketheir first steps, then convertsinto a ride-on car. You canturn the steering wheel, movethe gear-stick, press thehorn and musical buttons.There is also a shape sorterin the seat for even morefun. Maximum child weight20kg. Needs 2 x AA batteries.137316 AED 349lights &sounds74 where playing is learningfree delivery & assembly within city limits for all outdoor items over AED 1000.call now 800 ELC ME (800 352 63) orders below AED 1000 will be charged.75


from 12 monthsstanding, toddling, discoveringweloveReward your child’s curiosity with toys full of lights and sounds. Your childwill love discovering cause and effect. Everything’s so exciting.weloveEto place your order call now800 ELC ME(800 352 63)from 12 monthsBAA. Giraffe Trampolinefrom 12 monthsWhen your toddler jumps on the trampoline, itmakes a fun boinging sound! Great for gettingactive indoors. Maximum child weight 20kg.Adult supervision recommended at all times.134319 AED 325soundsB. Lights and SoundsEmergency Centrefrom 12 monthsFantastic carry-along, three-vehicle set. Withflashing lights and emergency sounds. Workswith all other vehicle trios.Needs 2 x AA batteries.129639 AED 179lights &soundsC. Lights and SoundsFire Enginefrom 12 monthsPut a firefighter in the vehicle to hear himspeak, press the wheel for flashing lights, andlift and turn the crane. Comes with twofirefighters.130578 AED 179lights &soundsD. Lights and SoundsActivity Tablefrom 12 monthsGreat for boosting your toddler’s strengthand co-ordination. H51 x W63.5 x D63.5cm.Self assembly. Needs 3 x AA batteries.130928 AED 349lights &soundsCE. Whizz Around Garagefrom 12 monthsPush the two cars around the garage, lift upthe barrier and drive through the car wash.Refuel at the petrol pumps, press the trafficlights and go up and down in the lift to triggerlights and sounds. Needs 2 X AA batteries.134238 AED 329lights &soundsDF. Little Learning Phonefrom 12 monthsThis realistic looking little phone is a greatgadget for children. With sounds, phrasesand four simple games to play.908075 AED 99lights &soundsG. Little Learning Padfrom 12 monthsA realistic looking touch sensitivepretend tablet for your toddler toenjoy. Includes eight fun activites.908076 AED 129lights &soundsH. My First Gadget Setfrom 12 monthsFun set of three realistic coloured gadgets.The remote control offers three differentlanguage modes – English, French andSpanish. Needs 6 x AA batteries.Grey 907469 AED 189lights &soundsLittle Tikes Big DogTruck from 12 monthsThe Big Dog Truck walker, ride-onand dump truck is an all in one toyfor toddlers. This fun dog ride-on toytruck builds large and small motorskills. The fun sounds and vibrantcolors stimulate the imagination forhours of creative play.910389 AED 249F G H76 even more toys and brands in store! latest offers & prices available in store! 77


Giant Lights and SoundsActivity Cubefrom 12 monthsDiscover a different activity on everyside! Tap the light-up electronic drum,hear numbers, shapes and colours,turn the cogs, watch the beads rattleand open the doors to find the frog.H32 x W33 x D32cm. Needs 3 x AAbatteries. Available from September.139190 AED 349lights &soundswelovelots to see and discoverA B Cpull alonglittle cuddlyfriendsto place your order call now800 ELC ME(800 352 63)Lights and SoundsDrop and Pop Giraffefrom 12 monthsDrop balls into the giraffe’s head andwatch them pop out of its feet. Whichfoot will the ball pop out of? H49.5 xW35 x D35cm. Needs 3 x AA batteries.140822 AED 249lights &soundsfrom 12 monthsweloveDA. Wooden Bunny Trikefrom 12 monthsThis sturdy wooden trike has chunky non-slip wheels and anadorable bunny face. Great for getting active both inside andoutdoors. Self assembly.137266 AED 249B. Wooden Click Clack Trackfrom 12 monthsPlace the three cars on the top of the track and watch themclick clack down.138963 AED 129EC. Wooden Toddle Truckfrom 12 monthsStack and build with the colourful wooden bricks, pull yourselfup with the sturdy frame and toddle to take the fun with you!Includes 24 bricks.135670 AED 199D. Wooden Trike and Trailerfrom 12 monthsYour toddler can enjoy pushing themselves along on thissturdy wooden trike with detachable trailer. Self assembly.135684 AED 325FE. Wooden Activity Blocksfrom 12 months15 wooden stackable activity blocks to explore differentshapes and build simple structures.135669 AED 139F. Giant Wooden Activity Cubefrom 12 monthsYour child can move beads, turn cogs, scribble on thechalkboard and spin the shapes in this large and intriguing5-in-1 wooden activity toy. H33.5 x W31.5 x D31.5cm.135656 AED 325active playencourages exploringand understandingcomeswith sixplay balls78 unique and innovative toys toys that make learning fun! 79


to place your order call now800 ELC ME(800 352 63)AD E FBGwhen little ones aresleeping, all tucked up safein bed, the Toybox friendscome out to play! MeetEllie, Sam and Ted!Hfrom 12 monthsCA. Wooden Pull Along Toy Boxfrom 12 monthsH24 x W23 x D33cm. Toys available separately138502 AED 139B. Pull Along Zebrafrom 12 monthsTed who features clicking arms, legs andhead as well as rubber textured ears.140498 AED 79C. Charactersfrom 12 monthsAll characters available separately.each AED 29D. Frankie Frog and hisFlying Machinefrom 12 monthsWind up the propeller and watch the plane go.Features soft textured goggles, rubber grip onwheels, and movable arms, head and legs.137043 AED 119E. Musical Adventure Busfrom 12 monthsPress the steering wheel once formusic, and again to send it on its way!138966 AED 249F. Musical Animal Trainfrom 12 monthsPress the funnel down and watch asthe train chugs along the floor, movingits eyes and making toot toot soundswhilst playing four fun tunes. Animalcharacters feature moving clicking arms,legs and head. Needs 2 x AA batteries.137044 AED 229lights &soundsMouse and Scooterfrom 12 monthsG. Max 138965 AED 79H. Martha 138973 AED 79Rosie Rabbit orMonty Monkey and theirMotor Carsfrom 12 monthsFeaturing textured ears plus movablehead, arms and legs that make aclicking sound when rotated.J. Monty Monkey 137041 AED 79K. Rosie Rabbit 137042 AED 79L. Skittlesfrom 12 monthsBowl the jingling ball to knock down theToybox skittles. Characters have rotating,clicking heads and textured features.138299 AED 89J K L80 see our developmental icons on our packaging come and play at the early learning centre stores 81


to place your order call now800 ELC ME(800 352 63)pop the driver in the carriageand watch the train magicallyset off around the trackDEAfrom 12 monthsA. Train Setfrom 18 monthsDrive the train around the track and pick up apassenger at the station. Steam along to theseaside, to the shops or to see your friends.Where shall we go? Needs 2 x AA batteries.118635 AED 249soundsB. Schoolfrom 18 monthsHelp the school children have a lovely daylearning and playing at school. With four funschool sounds to enjoy too.134264 AED 249soundsC. Pirate Shipfrom 18 monthsBrilliant pirate ship for your child to sail aroundthe room. With treasure chest, cabin, hold,hearty five man crew and rowing boat.134472 AED 29982 where playing is learningBCFD. Cherry Cottagefrom 18 monthsCute two storey cottage that comescomplete with two happyland characters,three pets and furniture. Have a tea partywith the pets in the garden. Stroke thecat, taste a cake, play hide and seekaround the cottage, and leap up into thespecial treehouse!125417 AED 269E. Rose Cottagefrom 18 monthsA traditional thatched cottage with builtin furniture and four realistic sounds.Complete with family and pet dog.137275 AED 249soundsGF. Kettle Cottage from 18 monthsYour child can drive the mice in their car,sit them down for a cheesy dinner andslot them through the spout into theirsweet little home. With two mice, carand fun furniture for your toddler to movearound.134303 AED 199G. Bluebell Bootfrom 18 monthsPress the tinkling doorbell to see bluebellslight up and open the boot’s tongue tomake a slide. Inside there is room forthe three fairies, gnome, caterpillar andfurniture.113399 AED 249lights &soundsfree delivery & assembly within city limits for all outdoor items over AED 1000.call now 800 ELC ME (800 352 63) orders below AED 1000 will be charged.83


Bathtime Rattle and Roll Friends139400 AED 79Seaside Pour and Play139403 AED 79bathtimesplish splash, let’s take abath! Make bathtime evenmore exciting with elc’sbathtime toysHappylandBathtime Boat from 12 monthsThis unsinkable boat is full of fun. The rubber ringis a sieve for sprinkling and the people fit inside thefish’s mouth! The lifeboat is great for scooping andpouring.139405 AED 119Bathtime Duck and Speedboat140080 AED 79ADI’mnewA. First Builders Large Vehiclefrom 12 monthsYour child’s blocks can go anywhere with the Mega BloksPlay ‘n Go Wagon! The Play ‘n Go Wagon has a bin thatloads and dumps blocks anywhere with ease, a securehandle for little hands with a block slide to transportblocks into the wagon, and four sturdy wheels!Classic / Pink909936 AED 249B. 24 Piece Bag Of Bricksfrom 12 monthsClassic colours bag906154 AED 79Pink colours bag124664 AED 79C. 80 Piece Bag Of Bricksfrom 12 months909934 AED 139D. Dora’s Housefrom 12 monthsHola amigos! Your little Dora fan can start to build hervery own Dora adventures with Dora’s House by MegaBloks Dora the Explorer. Your child can build Dora’s Houseusing the play book to follow along with the story whenbuilding, and get a sticker for helping complete Dora’sHouse with the included First Builders blocks! Dora andher friend Boots the Monkey can explore each roomlooking for treasure, or invite her friends over for a funparty to enjoy the warm summer sun. It’s all stored in aneasy-to-carry duffle bag that’s perfect for beginner fansjust starting to learn all about Dora the Explorer. ExplorerTip! Boots is Dora’s best friend. Ask your child where Dorafirst met Boots, then ask who her own best friend is andwhy!910538 AED 299E. First Builders 123 Learning Trainfrom 12 monthsTeach your little one all about numbers and shapes asthey experience building for the first time with the MegaBloks First Builders 1-2-3 Learning Train. Build the trainand make counting fun by matching the numbers 0 to9 with their corresponding images. Three big buildingplates double as the box lid and create a sturdy buildingbase.909933 AED 159BEI’mnewCbaby & toddlerBathtime Ducks139399 AED 45Bathtime Float and Stack139216 AED 79Bath Crayons †137445 AED 49FI’mnewF. Build ‘n Learn Tablefrom 12 monthsLearn through exploration with the Build ’n Learn Table byMega Bloks. With this portable playset, your child can buildworlds only limited by their imagination. The convenienttable provides a snappy platform for independent play andinteractive discovery, with First Builders blocks and colorfulstickers. Set the scene with your little one, then load thefriendly figurine into the included car to zoom through it. ThisBuild ’n Learn Table by Mega Bloks is ideal for active families.Simply store the pieces and fold for easy travel.128423 AED 269GSpin and Sprinkle Boat138978 AED 69Bathtime Fishing Set139406 AED 69Musical Froggie Bubble Blower139401 AED 99soundsG. Cat Tablefrom 12 monthsThis 3-in-1 buildable play table and special CAT themedblocks lets your child build construction zones, completewith CAT Construction crane, worker and vehicle. Buildthe construction road to get the CAT truck into the zoneand use the crane to help build the tallest towers intown. The CAT Ultimate Construction Site comes with CATconstruction stickers to create an exciting constructionscene, plus a fun construction buddy and tough Lil?Dump Truck909938 AED 29984 even more toys and brands in store! latest offers & prices available in store! 85


Learning begins with play!PopALearnBC. Lettersaurusfrom 12 monthsRoar, sing and explorethe alphabet with 26colourful letter buttons.907146 AED 119JI’mnewPressCKA. Poppin’ Play Piano from 12 monthsEach press sets the balls in motion with 30+ musicaland learning responses. There are 4 activity modesincluding numbers, colours, music. and free play.907765 AED 179DFF. Medical Kit from 2 yearsMobile Med Kit helps prepare children for real medicalcheckups with fun role play. Children can practice givingand getting checkups with four tools, launch medicalmissions with an ambulance friend and learn aboutbody parts through sing-along songs like “Head,Shoulders, Knees & Toes.”910498 AED 129B. Peek A Shoe Octopusfrom 9 monthsBall-drop play with peek-a-boo shoe surprises!Explore counting, colors and learn about differentsea animals. Press his collar to add music to the mix!907344 AED 169D. Shapes and Sharing PicnicBasket from 6 monthsThis 14-piece picnic set has over 30 audio responsesto help to learn shapes, colours, manners and more.906265 AED 1194 playareas!Openthe fridgeGPressthe duckyPushthe doorbellG. My Discovery Housefrom 6 months4 play areas with more than 75 learningresponses, teaches opposites & life skills.907147 AED 99Flipthe switchE. RockingHorsefrom 6 monthsWobbles forsitting play & rollsto encouragecrawling. Saddlelights up with everypress encouragingbaby to follow thepony. Teaches:gross motor skills,cause and effectand first words.909415AED 89H. Learn andGroove Tablefrom 6 monthsThe Learn & Groove Table ispacked with things to do foryour little one. For a start, thereare over 40 songs and melodiesfor baby to listen to. Also, whenthe centre page is turned, theactivity table switchesmode with eachinstrumentplaying alearning song.909793AED 299HEJ. Read With Me Scoutfrom 2 yearsPet Scout’s back to answer questions; orkiss his cheek and press his paws for songsand friendly responses. Includes a 5-bookset that helps build a range of skills frompatterns to rhyming, narrative to concept.910508 AED 229MI’mnewM. Chat & Count Smart Phonefrom 18 monthsDial up the fun! Explore more than 15 phone activities asyou pretend and play with your very own smart phone!Sing hello! Push the music button and sing along tosongs about counting, phone manners, and more.910509 AED 79OK. My Talking LapPup from 6 monthsThis animated puppy pal has more than 40learning activities and songs for baby to explore.Scout 907762 AED 119Violet 907761 AED 119NI’mnewN. Learn & GrooveMusic Playerfrom 18 monthsLittle learners get in motion with 20 sing along & dance tunes! Includes 5 differentdance modes.Violet 907764 AED 99L. My Own Leaptop2 - 8 yearsExplore 4 learning modes and even customize my ownleaptop to spell your child’s name! Send and receivedpretend emails, learn letters and animal names, and singalong with 16 songs and melodies.Green 904882 AED 169Pink 904883 AED 169LPbaby & toddlerII. Fridge Phonics from 2 yearsDesigned by LeapFrog experts for children ages2 and older, Fridge Phonics reinforces alphabetknowledge, including letter names and sounds, whichis an important first step in learning to read. Playingwith the letter tiles, which are designed for easymanipulation by little hands, also helps strengthen finemotor and coordination skills.909414 AED 129O. Scout & Friends Walkerfrom 6 monthsFrom sitting, to standing and then walking, Scoutand friends baby walker. Encourage your baby’sfirst steps. It features 55+songs and musicalactivities, with two ways to play in learning andmusic mode.907345 AED 299P. Scribble & Write from 3 yearsLights the way to early writing! Children can tracethe lights to get practice drawing simple shapes& pictures, then they can graduate to learningupper and lower case letters. Batteries required.903989 AED 11986 unique and innovative toys toys that make learning fun! 87


AI’mnewA. Sparkling SymphonyMobile from 3 yearsClassic mobile designed to provide baby with anenchanting overhead starlight show along with asoothing combination of lullabies, classical music andsound effects. A collection of beautiful mirrored andholographic sparkling stars dance overhead along withsweet teddy bear characters.908242 AED 289BGG. Play and Learn Tablefrom 6 monthsThe bilingual activity table with interactivecharacters is an educational toy that givesbaby a place for learning & play. After babystops playing with one activity, another activitywill light up & speak & encourage baby tomove around the table.907703 AED 479H. Song & StoryLearning Chair from 12 monthsIt’s baby’s very own place to sit and discovernew things! This “magic” ABC seat knowswhen baby sits, activating songs and phraseswhen baby stands. Press the light-up remoteor flip book pages to hear numbers, shapesand more. Lift the cushion to reveal more funsurprises.910374 AED 399I’mnewI’mnewI. Smart MotionRocker from 12 monthsThe Rockin’ Tunes Giraffe will sense baby’smovements and respond with fun phrases,playful music and dancing lights up & downthe mane. The faster baby rocks, the morelights and music build creating an engagingexperience for baby to groove and rock to! Abat-at roller ball on the top of the giraffe willactivate lights and music to entertain baby.910373 AED 439B. Rainforest Melodies &Lights Gym from birthThis fun, interactive, & educational activitycentres encourages healthy development whileentertaining & calming baby. Designed for usefrom birth on up, & requiring two “C” batteries(not included), the gym has a soft quilt & offersmusic, lights, & nature sounds to keep baby safelyoccupied.907081 AED 599HICI’mnewC. Ultimate ActivityCube from 6 monthsBaby can spin, twist, turn and slide switches, dials androllers for fun rewards, including lights, music and funclicking and ratchet sounds. Three “grow-with-me” levelsof play: 1. Explore 2. Jam-along Music 3. Game Play. Fiveways for baby to activate lights, sounds & music.910375 AED 149D. Love to Play Puppy English6 months - 3 years2 modes of play: learning and musical games with10 sung song. In the learning mode - six hot spotson plush puppy will teach you A-Z, body parts andcolors through fun phrases and songs. Then switchto the game mode for fun phrases and sung songsto play along with baby. Songs include 4 learning;Alphabet Song, a color song, a counting song anda song to teach body parts.907185 AED 229DFJ. Magic Hair FairytaleDora Arabic from 3 yearsTouch the butterfly wand to the jewel in Dora’scrown and her hair grows as if by magic.Touch the jewel again and it shortens. A brushand 2 barrettes are included so your daughtercan style Dora’s hair to her heart’s content. Thiswhimsical doll also sings and says phrases inEnglish and Arabic. Includes battery.907705 AED 429K. Dora Arabic MagicalFriends Singing from 3 yearsA light up star, baby bird, butterfly and frog.Press Dora’s hand and she’ll ask your childto find one of her friends. Place one of the“magical” friends in Dora’s hand and she’llrecognize which one it is, say its name inArabic and English and then sing a song. Dorameasures approximately 13 inches tall.907934 AED 359L. Dream & GlowDora Drift from 3 yearsDream & Glow Dora Drift into dreamland withDora! Give this soft-bodied, bedtime friend asqueeze to hear a sweet lullaby and see animage projected on the ceiling or wall. As thelullaby plays, the star on Dora’s pajamas willlight up and slowly glow.910376 AED 259baby & toddlerEI’mnewE. Rainforest FriendsBouncer from 3 yearsIn the bright and colorful Rainforest Friends fashion,this bouncer features loads of play. The soft, removabletoybar features spinning leaves with bat-at, Take-AlongMonkeys. The Take-Along Monkeys have clacker beadsand a roller-ball and can be removed for baby to playwith or transferred to other platforms in the RainforestFriends line. For soothing, the bouncer includes calmingvibrations. Also features a 3-point fabric restraint,machine-washable pad, and non-skid feet.910372 AED 359J K LI’mnewF. Rainforest Jumperoo6 months - 3 yearsBaby can explore toys all around the rainforest &over-head in the 360 degree spinning seat. Thisbaby entertainer features a bobbing elephant,swinging monkey, spinning lizard & more thatbaby will just ‘go wild’ for! This item can also beactivated for four minutes of continuous play & has5 activity stations. Warning! Suitable for babiesup to 11kg & to old enough to support their head.Maximum height : 81 cm907628 AED 84988 see our developmental icons on our packaging come and play at the early learning centre stores 89


I’mnewA B C DKLVTech Baby First StepsBaby Walkerfrom 6 - 30 months2-in-1 walker that supports baby’s first steps.Introduces numbers, shapes, animals &colours. Requires: 2 x AA batteries (not included)K. Original 903173 AED 299L. Pink 904358 AED 299I’mnewlights & soundsA. Vtech Stack and Discover TMFarm Stacking Blocksfrom 9-24 monthsThis traditional stacking toy features cute animal characters. Arecognition sensor recognizes each side of the other blocks. Thepuppy block with 3 buttons plays melodies and phrases. Buttonslight-up when stacked correctly. Includes moving features suchas opening doors, turning cog and sliding shapes.910544 AED 149EI’mnewB. Vtech Stack and Discover TMAnimals Nest & Learn Animalsfrom 9-36 monthsStack the animals for learning fun! Meet Cow, Sheep, Pig, Dog,and Chick. These five cute farmyard friends help baby learnshapes, numbers, and colours through interactive play andhappy sing-along songs. Have lots of fun stacking the animalson top of each other to learn animal names and their sounds.Once the animals are stacked, baby can take the animals andhide them underneath each other or have fun toppling them overand stacking them again.910545 AED 199I’mnewFC. VTech Crawl & Learn Bright Light Ballfrom 6 monthsMove and crawl with the animal friends! Interactivemagically moving ball… catch it if you can! Built-in motoractivates to make the ball roll around and around,promoting crawling!909850 AED 149D. Vtech Shake and Move Puppyfrom 12 monthsLet’s get going with the Shake and Move puppy! Watch thissuper cute and playful pup move, stand on his back legsand turn around when the bone shaped rattle is shaken.909849 AED 199Vtech Sleepytime Bear TMSoothing Songs Bearfrom birthSnooze and snuggle with this bedtime bear! Soft and cuddly,the Sleepytime Bear makes a great bedtime pal. Press on hissoft and squishy tummy to hear 32 soothing bedtime melodiesto help baby drift into a lovely, good night’s sleep. Features twobeautiful sing-along songs and relaxing nature sounds. Alsoincludes an exciting online feature where personalised cards canbe made and sent to baby for a special occasion.G. Blue 910548 AED 149H. Pink 910549 AED 149MM. VTech 3 in 1 Zebra Scooter 18-36 monthsConverts easily from a push walker to a ride onscooter. Kids can discover their wild side as they movewith the zebra and explore new territory with thescooter’s walkie-talkie, compass and flashlight. Alsofeatures five light-up buttons and a fun horn button.904970 AED 499lights & soundsN. Push & Ride Alphabet Train18-36 monthsCan be used for floor, walker and ride-on play.Teaching letters objects, animals and scenarios.903578 AED 479lights & soundsNbaby & toddlerE. Vtech Sort & Spin Helicopter Arabicfrom 9-36 monthsWatch learning Sort and Spin Helicopter 2-in-1 push pull toy thatteaches your little one colors, numbers and more. Sort the fourcolor blocks into the helicopter and activate fun responses thatteach your child colors and counting. Spin the propellers to hearrealistic sound effects and roll the helicopter across the floor fortake-off to activate fun responses for exciting role-play. With thiseducational toy, little minds will soar while learning lessons innumbers, letters, animals and music.910546 AED 179Vtech Cody The Smart Cubfrom 6-36 monthsMeet Cody the Smart Cub – the soft cuddly bear who can sayyour name is the perfect companion. Personalise Cody so he canintroduce daily routines, seasons, and give birthday reminders.Press any one of his paws for exciting learning games andcounting fun; Cody also introduces body parts and lovingphrases.I. Blue 910550 AED 199J. Pink 910551 AED 199JF. Vtech Moo and Me CuddlesKiss & Care Cowsfrom 9-24 monthsThe sing-along song, variety of phrases, and sounds introducemorning, daytime, and nighttime to encourage first words.The musical wheels play melodies as they roll, and the mouthrecognition sensor plays fun kissing sounds. Little ones will enjoythe sounds as they develop language and motor skills.910547 AED 169I’mnewIGHI’mnewOO. Sit-to-Stand Dancing Tower6-36 monthsIt’s designed for happy feet so baby can step on itsdancing pads and bounce to the motion-activatedmusic. 3-in-1 to grow with your child for floorplay,sitting and standing fun. Fun packed activity panelincludes light-up piano keys that teach animals,numbers and instruments.903177 AED 379lights & soundsP. 3 in 1 Smart Wheels9 - 36 monthsBeep Beep. This 3-in-1 toy grows with babies on thego while teaching them letters and numbers! Withheight adjustable steering and 4 wheels, this sturdylittle rider can accomodate growing babies andkeeps them occupied with the cleverly equippedsteering console.903031 AED 399lights & soundsP90 where playing is learningfree delivery & assembly within city limits for all outdoor items over AED 1000.call now 800 ELC ME (800 352 63) orders below AED 1000 will be charged.91


doublesideddouble-sidedblackboard and whiteboardeasy cleanperfect for doublefun!folds flat foreasy storagefor outdoorand indoor funpens andpaint trayart & creativityto place your order call now800 ELC ME(800 352 63)tray for pensand paintPlastic Double-Sided Easel2–8 yearsThis wipe clean two-sided easel has awhiteboard, chalkboard and tray for crayonsand paints. Folds flat for storage. H106 x W55 xD69.5cm. Colour may vary.Art materials available separately.Pink 118842 AED 349Blue 118843 AED 349Plastic Table & Chairs2–8 yearsIdeal place for your child to sit and enjoy artsand crafts. The table is made from lightweightplastic and the legs are removable for easystorage. Self assembly. Art materials availableseparately. Maximum recommended weight 40kg.Red chair approx dimensions:H46cm. Floor to seat H25cmTurquoise Table 118166 AED 199Red Chairs 118167 AED 199Easel for Twofrom 3 years*Unique easel design doubles the fun! Features two hingedeasels - one with a chalkboard and one with a metal dryerase board. Paper clip on each side for drawing and paintingactivities. Middle storage area holds art supplies for easyaccess for both sides. Deep trays and pencil ledges keep paint,brushes, markers, chalk and eraser (not included) with easyreach.Pink 904555 AED 299Red 901600 AED 299with 74 magneticletters, numbersand sign* Not suitable forchildren under92 even more toys and brands in store! 3 years due tolatest offers & prices available in store! 93small parts


double-sidedABCcomes with paint pots,paper roll and magnetsA. Deluxe Art MasterDesk from 3 years*Sturdy art desk with plenty ofstorage! Hinged dry-erase writingsurface wipes clean easily andopens to storage area. Raisedshelf and storage bins hold artsupplies. Vertical compartmentsstore books and tablets. Includesone New Traditions Chair. Maximumweight: 75 lbs (34.1 kg) perchair. Adult assembly required.Dimensions: 31.25 H 35.50 W 20.25D Weight: 23.00 lbs907143 AED 499B. Creative ProjectsTable from 3 years*Features a large table surface withmolded in storage tray and accommodateslarge removable storagecups for art supplies. Sturdy colorfulwooden shelf provides additionalconvenient storage, can be repositionedto turn personal desk into atable accommodating two or morechildren. Lower side supports alsooffer storage compartments fordrawing pads, tablets, books, suppliesand toys. Includes two 11.75”(29.8 cm) high stools (stool designand height may vary). Dimensions:32.00 H 39.00 W 26.50 D908307 AED 599C. Art Master ActivityDesk from 3 years*The Art Master Activity Deskgives toddlers and preschoolersa place to draw, paint, and craftbeautiful pieces of artwork! Theart desk features a push-buttonlight so your child can see theircoloring book, dry erase board,or paper better. Includes a 11.75”(29.8 cm) high stool (stool designand height may vary). Maximumweight: 75 lbs (34 kg). Minimaladult assembly required. Dimensions:36.00 H 34.00 W 18.00 DWeight: 26.00 lbs901601 AED 499D. Art Easel Deskfrom 18 months*A perfect place to create a masterpiecewith room to share! Dryerase board includes clip to hangpaper for other projects. Deskwith workspace for creative projects.Storage area above deskholds art supplies (not included)for easy access. Base ensures stabilitywhile in use. Minimal adultassembly required. Dimensions:33.00 H 20.00 W 24.00 D . Weight:18.00 lbs.907435 AED 329E. Studio Art Deskfrom 2 years*This two-in-one art desk is the ultimatechild’s activity studio. Roomy13” x 20” (33 x 51 cm) work surfacefor children to create their drawingsand paintings plus storageareas for art supplies. Includesone chair (seat height: 11”). Maximumchild’s weight on chair: 75lbs.(34 kg.), limit one child on thechair. Minimal adult assembly required.Dimensions: 36.00 H 38.00W 16.00 D Weight: 25.00 lbs.910098 AED 499art & creativityDEWooden Double-Sided Easel 3–8 years*Create art projects on this two-sided easel whichfeatures a chalkboard and whiteboard. Comeswith a paper roll, four magnets to hold sketches,four non-spill paint pots and a storage tray. Foldsflat for easy storage. H106 x W58 x D31cm. Selfassembly. Art materials available separately.Red 137427 AED 399Pink 137428 AED 399Double-Sided Tabletop Art Centre 3–10 years*Double-sided surface with whiteboard andchalkboard. Comes with chalks, pens, crayons,eraser and a 20-sheet A4 pad. Colours may vary.122720 AED 189Aprons3–6 years*Approx dimensions, length 53cm, cuff to cuff 94cm.Stripe 140100 AED 45Flower 140101 AED 45to place your order call now800 ELC ME(800 352 63)* Not suitable forchildren under94 unique and innovative toys 3 years due totoys that make learning fun! 95small parts


to place your order call now800 ELC ME(800 352 63)weloveMy 1st Scribbler 18 months–3 yearsMess-free scribbling andsketching, over and overagain! Complete withthree stampers and carryhandle.Jungle132606 AED 139Pink132607 AED 139stamp,draw andwipeunlimitedcreativityat their fingertips withhundreds of art and craftbits and piecesA3 chunky,easy to gripstampers14 Assorted Painting Tools137095 AED 39Brush Set133139 AED 25carryhandlePaper and Card8 Poster Paints126146 AED 356 Finger Paints134218 AED 45art & creativity8 Magic Pens140296 AED 29DEPom Pom Craft Bag133695 AED 910 Chunky Coloured Pencils122655 AED 19300ml Ready-Mix PaintAll colours AED 15BCFA. My 1st Art Set18 months–5 yearsMake, draw, paint and stampwith this fantastic art set.139697 AED 159B. My 1st Apron 18 months–3 yearsKeep splashes at bay with this wipeclean apron. Stretchy cuffs and Velcrofastener. Brushes available separately.132953 AED 49C. My 1st Aquamagic Mat 18 months–3 yearsMess-free fun is easy with this mat and magicwater pen. Let the mat dry, watch your picturedisappear and start again!132970 AED 119My 1st Tools18 months–3 yearsD. Easy Grip Stamps 138494 AED 45E. My 1st Crayons 135897 AED 45F. My 1st Chalks 135898 AED 45* Not suitable forchildren under96 see our developmental icons on our packaging 3 years due tocome and play at the early learning centre stores 97small partsPaint Palette133276 AED 3520 Chunky Chalks128708 AED 12Easel Accessory Set135432 AED 169Collage Toolbox135740 AED 129


create and playI’mnewweloveI’mnew4 stampersincludedA B CD E FG H JI’mnewKbeing creative allowschildren to developself-expression,visual communicationand imagination...A. Make Your OwnRabbit Rag Doll3–8 years*Create this friendly little bunny by sewing andsticking the pieces together using the safetyneedle, glue and decorations.140284 AED 25B. Tap A Shape4–8 years*Our best seller! Use the hammerand tacks to tap shapes onto thecorkboard to make fun pictures.110299 AED 69C. Design YourOwn Ponies3–8 years*Create a whole stable of differentponies, using the pre-cut pieces.140281 AED 25D. Make Your Own PegButterflies Kit3–8 years*Make three pretty butterflies with brightpegs, pre-cut foam and googly eyes.139297 AED 25E. Make Your Own DressUp Foam Accessories 3–8 years*Create your own costumes witheasy peel-and-stick pieces.139296 AED 25carry handleF. Decorate YourOwn Princess Mirror3–8 years*Make a lovely princess mirror with thepretty stick on shapes and gems.140282 AED 25G. Make Your OwnJewellery Kit 3–8 years*Thread the wooden beads to make prettyjewellery for you and your friends.134168 AED 75H. Spiral Art3–10 years*Includes four coloured pens, three frames andsix cogs to make fascinating swirly patterns.Colours may vary.134617 AED 69mess free -use time andtime againJ. Twirl and Paint3–10 years*Press the button to start the spinner,then squirt in the paints to create aunique swirly picture. Three paintsare included. Colours may vary.118165 AED 65K. Super Scribbler 3–10 years*Doodle, draw, stamp and then erase– time and time again. For fun andendless mess-free creativity. Comes witha pen, four stamps and an eraser.Blue 133031 AED 189Pink 133143 AED 189art & creativity98 where playing is learning* Not suitable forchildren under3 years due tosmall partsfree delivery & assembly within city limits for all outdoor items over AED 1000.call now 800 ELC ME (800 352 63) orders below AED 1000 will be charged.99


Soft Stuff Bumper Tooland Dough Set 3–8 years*Fantastic bumper dough set, withcolourful pots of Soft Stuff, plus cuttingand modelling tools for your child toenjoy lots of creative play.125262 AED 179Soft Stuff Cupcakeand Ice Cream Shop 3–8 years*Serve up beautiful Soft Stuff cupcakes,ice cream treats and much more. Alsoincludes four tubs of dough.139000 AED 125Soft Stuff 4 packs18 months–8 yearsBright140115 AED 35Primary140116 AED 35Glitter and Pearl140117 AED 35Soft StuffIce Cream Set 3–8 years*Mould and make your own SoftStuff ice cream. Use the extruderto make the toppings or createyour own!136502 AED 89ACA. Frosting Fun Bakeryfrom 3 years*The Frosting Fun Bakery playset lets you shape a cake with Play-Dohcompound. When you finish your pretend cake, set it on its stand so it canlook like it belongs in a real bakery. Playset comes with 2-piece extruder,shelf, tray, cake stand, turntable, display dome, 4 cake cutters, 4 extrudertips, cupcake liner, cake server, plate, plastic knife, fork, 2 standard cans ofPlay-Doh, and 2 standard cans of Play-Doh Plus.908453 AED 119B. Sweet Shoppe Ice Cream Swirlerfrom 3 years*We all scream for ice cream! Create sundaes, banana splits and any of themost colourful & fun ice cream creations you can dream up with this SweetShoppe Ice Cream Swirler playset! Set includes playset, cones, dishes,spoons, 3 standard cans of of Play-Doh Plus and 2 standard cans of ofPlay-Doh compound.910572 AED 119BDto place your order call now800 ELC ME(800 352 63)needs no glue to sticktogether, just a dabof water: magic!Magic Maize Sets3–8 years*Just add water to stick the Magic Maizetogether: with lots of colours and a littleimagination, you can make almostanything!Bumper Pack 138515 AED 139Starter Set 138516 AED 39EC. Disguise Lab - Minions from 3 years*Your little minions need a way to design their creations, and the DisguiseLab is just the ticket! Watch them create wacky hair and goofy features fortheir favourite minions characters with the playset chair extruder. Playsetincludes base, 2-piece chair extruder, 2 character thimble figures, scissors,4 standard cans of Play-Doh Compound.910600 AED 99D. Doctor Drill ‘N Fillfrom 3 years*Make going to the dentist a little less scary with the Doctor Drill ’N Fillplayset! Your child can make braces and brush teeth for the included headwith ears! Play base comes with head with ears, electric drill, tweezers,dentist tool, mirror or braces roller, toothbrush presser, instructions and 1five-ounce and 2 two-ounce cans of Play-Doh Brand Modeling Compound.908452 AED 109E. Marvel Can Headsfrom 3 years*Everything you need to bring your favourite story to life is included in thesesets! Each Can Character 2-Pack includes 2 can characters, each witha base tool featuring halfmolds, their unique accessory and a total of 4ounces of compound.910601 AED 69F. Disney Princess Magical Palacefrom 3 years*A Play-Doh palace is as magical as it gets, especially when Princess Aurorais there! This Magical Designs Palace set lets you create a sparkly palacethat’s good enough for a princess. Includes base, 2-piece castle façade,balcony, bridge extruder, doll top, 2 gown attachments, cake attachment,2 tower tops, 2 cans of Play-Doh modeling compound and 2 cans of Play-Doh Sparkle compound.909951 AED 149F* Not suitable forchildren under100 even more toys and brands in store! 3 years due tolatest offers & prices available in store! 101small parts


AA. Crayola Airbrush Marker from 6 years*The Crayola Marker Airbrush set gives kids a whole new way to usemarkers: by spraying them! Kids can move the nozzle closer to thepaper for a darker, more defined line, or pull it back to createa fuzzier look.909115 AED 149BAWhen the water dries thescene disappearsand you can start again!HDFB. Crayola Marker Maker from 8 years*Experiment with color by making your own custom markers using theCrayola Marker Maker. Create up to 16 markers with Wacky Tips thatchange the way color lays down on the paper.910094 AED 169C. Marker Maker Refill Packfrom 8 years*Reload your Marker Maker with more custom markers! Includes 3bottles of ink, mixing guide and all of the components for making 12custom color markers with the Marker Maker unit (sold separately).910095 AED 69D. Doodle Magic Lap Deskfrom 3 years*This desk is specially designed to rest on kids’ laps while seated. Itscompact design makes it easy to take the Doodle Magic Lap Deskalong with you.910092 AED 129E. Doodle Magic Floor Matfrom 3 years*Kids will love to stretch out and create with the Doodle Magic Color Mat.This generously-sized mat provides plenty of space to draw, doodle,and design.910111 AED 149F. Doodle Magic Travel Packfrom 3 years*Kids can create art anywhere with the Doodle Magic Travel Pack. Thissoft, foldable case features a built-in handle and marker storage fordrawing and doodling at home and elsewhere.910112 AED 99G. Doodle Magic Accessory Packfrom 3 years*The Doodle Magic Accessory Pack features Doodle Magic markerswith bright, vibrant colors. Designed for use with Crayola Doodle Magicproducts.910113 AED 49CEGweloveECA. Stencil and DoodleAquadoodle from 18 months*Comes with a lovely large mat whichallows young children to develop theirdrawing skills by using only water!908298 AED 299B. Minnie MouseBoutique Aquadoodlefrom 3 years*Designed for lots of creativity butwithout the mess! Fill the Aquadoodlepen with water and let your little onedraw lots of pictures on the MinnieMouse mat. All the doodles fade oncethe water has dried so you can startall over again!908557 AED 249C. Rainbow Aquadoodlefrom 18 months*Your child can create pictures with theAquadoodle pen, special paintbrush andthree stampers using only water. Thepicture fades when the water dries, soyour child can use the mat over andover again.138444 AED 249D. Winnie the PoohAquadoodle 18 months +907474 AED 249E. Disney PrincessAquadoodle from 3 years*907475 AED 249BDFart & creativityH. Crayola Light-Up PaintPalette from 5 years*Create like a real artist in a magical mess-free way! The paint palettelights up to match the color of whatever paint you use.909435 AED 199I. Magic Light Brush withMetallic Paper from 5 years*The Crayola Color Wonder Magic Light Brush with Metallic Paper will beloved by moms and kids as well.908275 AED 199IF. Jake & theNeverland Pirate AquadoodleMat from 3 years*Draw with your Jake pen on the bright,printed Aquadoodle activity mat, itcomeswith a fun Jake the Pirateshaped pen & a star shaped stamperthat attaches to the pen! Plenty ofdrawing and stamping fun! When thepictures fade, you can start all overagain!909942 AED 249* Not suitable forchildren under3 years due tosmall parts102 unique and innovative toys toys that make learning fun! 103


shopping chefsBworkingmicrophoneto place your order call now800 ELC ME(800 352 63)chip & pinmachineCDlet’s pretendAA. Cash Register3–8 years*Your child can enjoy playing shops with thebeeping handheld scanner, chip and pinmachine, working microphone and LCDscreen. There are eight pieces of play food,lots of coins and notes, plus a credit card too.Requires 3 x AA batteries.Multi 134208 AED 225Pink 134207 AED 225soundsC. Shopping Trolley18 months–6 yearsComes with twelve pieces of play food too.Self assembly.134950 AED 139D. Basket2–8 yearsRed 134609 AED 39Pink 134608 AED 39with 8 pieces of play food, playmoney and a credit cardEPlay Food2–8 yearsCrate of Fruit & Veg134430 AED 99Cans & Groceries134431 AED 45B. Shopping Play Tent2–8 yearsAccessories sold separately.138546 AED 199E. Bag for Life2–8 yearsComes with sixteen pieces of realistic lookingplay food including fruit, veg and bread.125197 AED 89counting notes andchange helps earlynumeracy skills* Not suitable forchildren under104 see our developmental icons on our packaging 3 years due tocome and play at the early learning centre stores 105small parts


Little Cook’s Kitchen 3–8 years*This fantastic kitchen offers everything a realkitchen has, so your child can enjoy all kinds of playcooking. Comes with hob rings that make sounds,oven with clicking dials, sink, dishwasher, grill,sliding chalkboard, play phone, storage, slide-outwork surface and 37 great accessories too.H95 x D53 x W47cm (W75cm with sidetables). Self-assembly.Requires 2 x AA batteries.Multi 134188 AED 499Pink 134189 AED 499AED 499with 37 accessoriesA B Csoundsslide out worksurfacesD E Flet’s pretendG H JA. Pots & Pans3–8 years*Four pots and pans for play cooking.134195 AED 79B. Tea Set3–8 years*Blue 134197 AED 75Pink 134198 AED 75C. Pastry Party Set3–8 years*Nineteen fun accessories to create cakesand pastries. Includes special handle thatattaches to whisk to create fun cookingsounds.140361 AED 119D. Washing Up Set3–8 years*Includes washing up bowl, dryingrack and brush, cups and plates.138453 AED 119E. Deluxe Dinner Set3–8 years*Create a tasty meal using the fifteenaccessories. Includes special handlethat attaches to the spatula and kinfeto create fun cooking sounds.140362 AED 119soundsF. Cracking Eggswith Frying Pan3–8 years*Crack your fabric eggs into your frying pan.140119 AED 65G. Mini Sizzlin’ Kitchen3–8 years*Features sizzling and boiling sounds,a light-up grill and 31 fun accessories.H24 x W35 x D27cm approx.Needs 2 x AA batteries.134186 AED 269lights &soundsH. Set of Macaroons3–8 years*Our set of four macaroons are brightly colouredand all interchangeable with each other.139076 AED 39J. Magic Bottles3–8 years*Three magic bottles of milk, apple juice andorange juice. Tip the bottles and watch thecontents disappear and magically refill.139110 AED 79hob makescookingsoundsto place your order call now800 ELC ME(800 352 63)2 sided ovenand dishwashersounds106 where playing is learning* Not suitable forchildren under3 years due tosmall partsfree delivery & assembly within city limits for all outdoor items over AED 1000.call now 800 ELC ME (800 352 63) orders below AED 1000 will be charged.107


open and closethe curtainsslide out worksurfaceWooden Toaster135589 AED 129Wooden Teatime Set135584 AED 129Wooden Birthday Cake140124 AED 89little chefshave lots of delicious-lookingplay food, handy kitchen toolsand fantastic play kitchensto choose fromCondiment Set140125 AED 39let’s pretendCrate of Milk139074 AED 39Wooden Box of Eggs136070 AED 35Mini Cupcake Set139072 AED 39to place your order call now800 ELC ME(800 352 63)Pink Cottage Kitchen3–8 years*A beautiful country-style kitchen with a clock, open andclose curtains, oven, hob, sink, shelves and a slide outwork top. H93.5 x W77.3 x D34.2cm. Self assembly.Accessories sold separately.139156 AED 999Wooden Swiss Roll140123 AED 65 Ice Cream Set136224 AED 99* Not suitable forchildren under108 even more toys and brands in store! 3 years due tolatest offers & prices available in store! 109small parts


dream kitchensABto place your order call now800 ELC ME(800 352 63)CA. Create & Play Kitchenfrom 2 years*The perfect kitchen to keep yourlittle chefs busy for hours! Sizzle upsome fun in the pots and pans at theelectronic stove top (requires 2 “AA”batteries, not included). Personalizeyour kitchen with a photo or adrawing in the custom frame. Writeyour “to do” lists on the fridge, justlike mom and dad. Don’t forget torecycle and feed the pets in theirspecial hideaway under the sink.28 piece accessory set included.Accessories and play food may vary.Minimal adult assembly required.908674 AED 599C. Little Baker’s Kitchenfrom 2 years*Compact, upscale and colorfulkitchen for little chefs. Kitchen hasa realistic electronic stove top“burner”. Oven, microwave andrefrigerator enhance children’splay and provide valuable storageof playtime accessories. Upscale,granite-look counter top. Pull-outfruit or vegetable “basket”. Sink withfaucet. Attached doll seat for addedplay (doll not included). Includes30-piece accessory set. Requires two“AA” batteries (not included). Minimaladult assembly required.908168 AED 599DB. Fresh Market Kitchen from 2 years*This 3-in-1 kitchen lets your little onerole play with a full-size kitchen,market, and dining area. Just a turnof the knob will activate sizzling andboiling sounds in the stove top’sburner. Copper range hood containsa working light. 47 pc accessory setincludes 2 place settings, pot & pan,stainless steel utensils & strainer, salt& pepper shakers, 20 piece play foodassortment, and cash register withcredit card and key. Requires 4 AAand 3 AAA batteries (not included). Adultassembly required.907900 AED 1299AVAILABLE UNTIL STOCKS LASTEE. LifeStyle DreamKitchenfrom 2 years*The Lifestyle Dream Kitchen isone of the most realistic play kitchensyour child will ever play with! This playkitchen for kids is upscale, compact,and designed to match today’s homedécor with “granite-look” counter tops.Toddlers will spend hours of fun makebelieving that they are cooking in theirvery own play kitchen. The DreamKitchen has five electronic features:play phone, stove top burner, overheadlight, oven keypad, and microwavekeypad. Dimensions:44.75H 35.50W15.50D. Weight: 42.00 lbs904061 AED 1099Flet’s pretendD. Busy Bake ShopKitchen from 3 years*The Busy Bake Shop Kitchen by Step2is every little baker’s dream cometrue! Not only does this play kitchenencourage imaginative play but it alsohelps children develop fine motor skillsas they write or draw special recipeson the dry erase board and roll the“dough” during the baking process.Includes 42 baking accessories withutensils, oven timer, cupcakes, phoneand four kinds of Busy Bake ShopDough (colors of accessories and playfood may vary. Dimensions: 40.00 H34.25 W 12.00 D Weight: 24.00 lbs910097 AED 599F. Best Chef’s Kitchen from 2 years*Whip up some fun with the Best Chef’sKitchen by Step2! This play kitchenhas a unique design and a fresh colorscheme that both parents and kids willlove. The Best Chef’s Kitchen enhancesinteractive play and encourages littleones to develop their social skills asthey share the kitchen appliances andaccessories. Plenty of storage areas,including hooks for hanging utensilsand cups. 25-piece accessory setincluded. Requires two “AA” batteries(not included). Dimensions: 35.80 H34.40 W 11.50 D. Weight: 20.00 lbs910091 AED 549* Not suitable forchildren under110 unique and innovative toys 3 years due totoys that make learning fun! 111small parts


to place your order call now800 ELC ME(800 352 63)slow closing roofso little fingersdon’t get hurtCountry House3–8 years*Wooden dolls’ house with beautiful featuresincluding a sparkly roof, bay windows,opening front door with a letterbox and aunique slow-closing roof so little fingerswon’t get caught. H69 x W60 x D34cm.Self-assembly. Dolls and furniture availableseparately.139084 AED 599Country HouseRoom Sets andAccessories3–8 years*A. Smith Family 139087 AED 99B. Jones Family 139086 AED 99Mum and Children 139088 AED 65Village Children 139089 AED 99Kitchen 139094 AED 119Bedroom 139095 AED 119Living Room 139093 AED 119Dining Room 139092 AED 119Children’s Bedroom 139096 AED 119Baby Nursery 139090 AED 39Bathroom 139091 AED 119Perfect Pets 139097 AED 69let’s pretendAB* Not suitable forchildren under112 see our developmental icons on our packaging 3 years due tocome and play at the early learning centre stores 113small parts


cuddles and giggleswatch her cheeks movewhen she’s feedingCrying Baby Cupcake2–8 yearsTickle the baby’s tummy to hear hergiggle, fill the bottle and feed her,hold her left hand to hear her say‘mama’ and ‘papa’ and hold her righthand to watch her fall asleep. Shecries real tears, but gently stroke theback of her head to hear her makehappy sounds. Eleven accessoriesincluded. Needs 2 x AA batteries.137586 AED 349soundscries realtearsCC. Baby Bath Set3–8 years*Perfect for little ones to care for and wash their baby.Use the plastic bath to bathe dolls and use lotionsand potions for pretend play. Doll not included.136811 AED 79DD. Bathtime Bella18 months–8 yearsBella can join your child in the bath, as she is especiallydesigned for playing with water. Comes with a nappy,duck and sweet little dressing gown.137360 AED 139E F GMy First Doll18 months–8 yearsLittle ones will love cuddling thesesoft and cuddly baby dolls.E. Ava 136794 AED 65F. Poppy 136795 AED 65G. Jack 136793 AED 65AED 349with 11 accessorieshear her say ‘mama’and ‘papa’put water in her bottlefor her to drinkmy friend CaylaMini Baby Trike3–8 years*140366 AED 65AMini Baby Drinkand Wet3–8 years*137352 AED 59BMini Baby Bathtime3–8 years*137354 AED 59Mini Baby Stroller3–8 years*137351 AED 59Mini Baby Bedtime3–8 years*137353 AED 59A. Chloe2–8 yearsChloe’s eyes close when she lies down. She has beautiful longhair, a soft-body to cuddle and clothes which little ones can takeoff and put back on.136799 AED 119B. My Baby Brother and Sister2–8 yearsTickle the dolls’ tummies and hear them laugh, squeeze theirhands and they will say ‘mama’ and ‘papa’. Watch their facesmove as they drink from their bottle. Includes bottle, dummy andbib. Needs 2 x AA batteries.Baby Sister 138659 AED 229Baby Brother 138660 AED 229soundsMy Friend Cayla ® TalkingDoll 18inch from 4 years*Smartest friend you’ll ever have! Cayla ®is afun-loving and adventurous little girl. She lovesanimals, going to the beach, and learningnew things every day. She can telss about herscrapbook photos, reads story to you, playsgames with you, answers amazing questionyou have, sloves math problems, spells wordsand talks back to you like a real person!909871 AED 399114 where playing is learning* Not suitable forchildren under3 years due tosmall partsfree delivery & assembly within city limits for all outdoor items over AED 1000.call now 800 ELC ME (800 352 63) orders below AED 1000 will be charged.115


TMFall 2014 ShowroomLala Loopy Hair Logoapprox. 48.5” W x 38.5”Hhello dollyCADFA. Baby Born ® Interactive CoreDoll 43cm from 3 years*No other is like her! BABY Born ®has touched thehearts of millions of little girls making them prouddoll mummies in an unparalleled world of toys. Thelifelike features of the doll create a particularly realisticmother and child role-playing game, BABY Born ® can“eat”, “drink”, “cry”, “sleep”, “bathe”, “wee during thenappy” or “go to the potty” - all without batteries. BABYBorn ® Interactive “speaks” with the listener of the manyimaginative theme worlds and thereby produces avariety of effects and sounds.909955 AED 249B. Baby Born ® InteractiveDoctor Doll 43cm from 3 years*One of BABY Born ® ’s dreams has come true this year:her own doctor’s surgery! There she lovingly caresfor every patient – large or small – and treats everyimaginable ailment, from falls from the swing toblocked noses.910526 AED 299C. Baby Born ® InteractivePrincess Doll 43cm from 3 years*Once upon a time... there was a beautiful andadorable doll princess who longed for nothing morethan to have a little human child as her friend. Havingadventures and sharing secrets, laughing, cuddlingand taking a nap together – surely that would beabsolutely wonderful! Would YOU like to be this friend?We’re sure that the BABY born® Interactive PRINCESSwould be delighted.908592 AED 299D. Baby Born ® My LittleFirst Love Night Friends from birthPress the pink heart and you will be surprised! Agolden bear on blue night light is appearing and youwill hear a lovely lullaby.910527 AED 129E. Baby Annabell ® Doll46cm from 3 years*She is still very young, so she needs plenty ofsleep: rock Baby Annabell ® in your arms and you willreally be able to see her closing her little eyes and fallasleep! When they wake up, it’s time for something toeat. When you give your little darling her small bottle,she will move her mouth and eyes as she sucks – justlike a real baby! If you stroke Baby Annabell ® ’s cheekor gently pat her back, the apple of your eye will movearound to show you how much she likes it. And whatif she cries? Don’t worry. With the dummy includedand your excellent care, she will be happy again inno time.910528 AED 349F. Baby Annabell ® Learns toWalk from 2 years*Your Baby Annabell ® learns to walk and makes thefirst steps. The cute whirlwind crawls on her knees, butsometime she falls over and lands on her belly. Whenshe has to sit still and is not allowed to crawl, she isvery excited.910385 AED 349G. Mooshka ® Sing Along Myra38cm from 2 years*New 38 cm huggable size! Doll sings when you holdher hands! She sings “Ring-around-the-Rosie” Askfriends to join and hold hands with Rosie to make acircle to hear her sing! Package easily becomes a giftbox! Batteries required.909426 AED 99BECGABDFA. Lalaloopsy TM Girls Spot SplatterSplash from 4 years*The Lalaloopsy dolls were once rag dolls who magicallycame to life when their very last stitch was sewn, taking on thepersonalities of the materials that were used to make them. Nowthey’re a little older, a little more colorful, and a little more quirky– they’re Lalaloopsy Girls!909963 AED 99B. Lalaloopsy TM Girls Jewel Sparklesfrom 4 years*910529 AED 149C. Lalaloopsy TM Dollfrom 4 years*The Lalaloopsy dolls were once rag dolls who magicallycame to life when their very last stitch was sewn, taking on thepersonalities of the materials that were used to make them. Theylive in a colorful, silly world, and it’s your job to keep the magicof their world alive!910530 AED 169D. Lalaloopsy TM Littles Dollfrom 4 years*Adorable lalaloopsy littles dolls they are the younger siblings oforiginal lalaloopsy characters each doll has a unique personalityincludes adorable pet the lalaloopsy were once rag dolls whomagically came to life when their very last stitch was sewn.910531 AED 119E. Lalaloopsy TM Mini Sew SweetHouse from 4 years*Squeeze Lalaloopsy Sew Bubbly Mermaids to make their bubblehair grow!Adorable pet blowfish squirts water.Includes bubblesolution.Refill with your own shampoo, bubble bath, or soap.Playin and out of water!910533 AED 169F. Lalaloopsy TM Tinies 10 Packsfrom 4 years*The world of Lalaloopsy is now tinier than ever! IntroducingLalaloopsy Tinies! Every character is differentTotally collectible, cute and as small as a button,10 per pack,original characters are now TINY!910532 AED 85G. Lalaloopsy TM Loopy Hairfrom 4 years*These Lalaloopsy have extra soft, long Loopy Hair that youcan twist, curl, braid, and brush! You can style your Lalaloopsydoll’s hair in “sew” many loopy styles!908913 AED 229GCElet’s pretend* Not suitable forchildren under116 even more toys and brands in store! 3 years due tolatest offers & prices available in store! 117small parts


A. Bayer 36cm Bouncy Babyfrom 18 months*Bouncy Baby moves up and down and makesfunny baby sounds. with nice dress.The requiredbatteries 3x AAA are included. The sweet doll isdelivered in a nice showbox.909627 AED 129 A BB. Bayer 46cm FuntionDoll with 100 ArabicSounds from 18 months*Charlene is a trendy 46cm soft-bodied doll with100 functions.With 100 functions 46 cm Withlong hair She speaks 92 sentences and sings 8songs together with you. With Charlene, you canplay just like with your best friend. She wantsto play, sing, paint a picture with you or do herhair. The hair can be styled fantastically thanks tothe numerous clips and the brush. Charlene canadmire the new hair style in the mirror then.Shewears a nice pink dress and a matching coat, acap, socks and shoes. In the set, beside the hairclips, brush and mirror, even a trolley is includedas well as the required.909626 AED 199ABStroller3–8 years*This lightweight doll pushchair folds foreasy storage. Dolls not included.Pink 137373 AED 69Blue 137374 AED 69let’s pretendCDto place your order call now800 ELC ME(800 352 63)A. Styling Head3–8 years*Styling head with comb, brush and lots of gorgeoushair accessories, plus a fabulous make-up set.115131 AED 189B. Hair andBeauty Case3–8 years*Brush, comb, play hair dryer, hair clips, mirror and more.Needs 1 x AA batteries.139603 AED 139soundsC. Wooden DressingTable and Stool 3–8 years*Comes with a pretty butterfly design, built-in mirror and stool.The sturdy wood will last for years. Self assembly. Accessories soldseparately.136816 AED 499D. Dress Up Shoes andJewellery Set3–8 years*Great fun with a friend or three. The set includes four pairs ofshoes, a pair of earrings, ring, necklace and tiara. Colours andstyles may vary.122708 AED 129the magic ofmake-believegames helps developchildren’s imaginations,creativity andconfidence* Not suitable forchildren under118 unique and innovative toys 3 years due totoys that make learning fun! 119small parts


hatch them all!make believeYour Furby Boom responds to you, changespersonalities based on how you treat it, dancesto your music, speaks Furbish and, more thananything, wants to connect with you!Furby Boom features 6 new fun, wild colour patternsand the free Furby Boom App that lets ownersinteract with their Furby like never before. Haveyour Furby lay an egg on your device of choice, thenwatch and wait for your Furbling to hatch! Care foryour little digital Furby with regular feedings, playgames, unlock extras by earning Furbucks andmuch more! With double the content and a wealth ofnew possibilities, parents and children alike will loveexploring the new Furby universe.The Furby app is optional and works with iPad, iPodtouch and iPhone with iOS 5.0 or later. The app isnot compatible with prior Furby generations. CheckFurby.com for device compatibility.• The more you talk and interact with Furby, the moreEnglish it speaks!• The way you treat your Furby shapes its personality!• Pet it, tickle its tummy and pull its tail• Pull and hold its tail for 10 seconds to make Furbysleep• Feed Furby with your finger• Introduce Furby to others• Shake and tilt Furby• Play music for Furby• Hold your Furby and turn him upside down• Play games, get eggs and raise virtual Furblingswith the Furby Boom appA C D EGet ready, because Furby Boom is the beginning of anadventure! A new generation is hatching on the free FurbyBoom app, where you and your Furby Boom can collectdigital eggs, hatch them, and raise a city of virtualFurby Furblings. The Furby Boom experience combinesreal-world interactions with virtual play for a game that willkeep you coming back for more.cat & dogSweet Assortedfrom 3 years*909285 AED 499Sunny Assortedfrom 3 years*909286 AED 499let’s pretendDaisy Kittyfrom 4 years*This cuddly little kitty toy has all the cuteness of a realkitten, and she responds to you like one! She pouncesand moves her paws when you wave her kitty toy at heror pet her forehead. When you press her back orsqueezeher front right paw, she makespurring sounds. Squeezeher paw twice to hearher little meowing song! It’s all thefun of a real cat, but she’ll always want to playwith youandshe’ll always bekitten-cute! Includes pet, cat toy andpet care guide ages 4 and up.908692 AED 359BGoGo My Walking Pupfrom 4 years*We’ve delivered a GoGo with more personality thanwe’ve ever been able to bring before. Introducing GetUp & GoGo, My Walkin Pup… not only does she walkbut she has an all new sweet PUPPY look! And for thefirst time forever GoGo will sit on command and get up,GoGo’s wagging tail, endearing head tilt and new lookbring more personality than ever before.And last butnot least girls will be ableto play with GoGo in a wholenew way with a free integrated FurReal FriendsGet Up& GoGo app.907662 AED 499A. Ball Gown3–6 years*Gorgeous ball gown with a sequined bodice.Little ones will love the beautiful full hoopedskirt to swish around in.134125 AED 135B. Forest Fairy3–6 years*Pretty pink, sparkly tutu for a beautifulforest fairy, finished with a cutesatin bow. Wand not included.140358 AED 59C. Ballet Dress and Shoes3–6 years*Lovely pink dress with a pretty bow andmatching ballet shoes.140357 AED 115D. Pirate Captain 3–6 years*Four-piece pirate costume includes: Hat,eyepatch, trousers and jacket with integralred shirt underneath.116588 AED 125E. Pirate Crew Member3–6 years*This three-piece outfit includes ared bandana, a printed waistcoatand ragged long shorts.125368 AED 99* Not suitable forchildren under120 see our developmental icons on our packaging 3 years due tocome and play at the early learning centre stores 121small parts


I want to be...DEIJABCFGlet’s pretendHto place your order call now800 ELC ME(800 352 63)A. Vet’s Outfit3–6 years*Jacket, trousers and face maskfor your little animal lover.125430 AED 89B. Firefighter3–6 years*Jacket with silver strips and high-visibilityplay trousers. Helmet does not provideprotection. Helmet available separately.Outfit 116589 AED 89Helmet 117037 AED 69C. Police Officer3–6 years*Jacket, trousers and pretend walkie-talkie.Helmet available separately.Outfit 125365 AED 89D. Policeman’s Helmet3–6 years*Press the button on the top of the helmetfor flashing lights and siren sounds. Helmetdoes not provide protection. Needs 2 x AAAbatteries.100410 AED 49lights & soundsE. Nurse’s Medical Case3–8 years*Comes with a play syringe, stethoscope,thermometer, forceps and more.Contains twelve pieces in total.113168 AED 129F. Medical Case3–8 years*Comes with a play stethoscope, bandage,thermometer and much more.140473 AED 129G. Firefighter Case3–8 years*Packed with everything a firefighter needs,including a fire extinguisher and loud hailer.Needs 3 x AAA batteries.125391 AED 129lightsH. Police Case3–8 years*Play police kit, includes an ID card,handcuffs and light-up walkietalkiethat makes sounds.140474 AED 129soundsI. Nurse’s Outfit3–6 years*Smart nurse’s dress with matching hat anddetachable cape. Fits nurses up to 116cm tall.Red/White 125395 AED 89Pink 125429 AED 89J. Doctor’s Outfit withStethoscope3–6 years*106866 AED 85122 where playing is learning* Not suitable forchildren under3 years due tosmall partsfree delivery & assembly within city limits for all outdoor items over AED 1000.call now 800 ELC ME (800 352 63) orders below AED 1000 will be charged.123


park and ridecarry along city, spiralrace ramp and emergencycentre all attach tothe big city garagelights, sounds,working voiceprojector andspeakerconnect all these sets toexpand your Big CityBCDaction & adventureAA. Spiral Race Ramp3–8 years*Press the buttons to send your cars racing down thespiral ramps and across the floor. Links up to the BigCity Garage (available separately) for even more fun.H40 x W24 x D28cm. Vehicles available separately.128317 AED 199B. Big City Garage3–8 years*Fantastic garage with a wind-up car lift, petrol pumps,car wash with foam rollers, helipad, ramps, barriersand realistic sounds. H55 x W44 x D79cm. Self assembly.Needs 2 x AA batteries. Vehicles available separately.125154 AED 399soundsSuperwheels3–8 years*Colourful selection of twenty die-cast cars for your child torace and chase.139306 AED 189C. Emergency Centre3–8 years*Call for help on the working speaker, press the buttonfor lights and sounds and race to the rescue! Includesvoice projector, 2 road signs, 1 petrol pump and 1helicopter. H48 x W54 x D50cm. Needs 3 x AA batteries.Other vehicles available separately.139023 AED 269lights & soundsD. Carry Along City 3–8 years*Connects up to the Big City Garage or the EmergencyCentre (both available separately) for extra driving fun.The city packs into a neat case, so it’s great for playingwith away from home. You can also store your cars inthe lid of the shopping area. H10 x W70 x D110cm. Selfassembly. Vehicles available separately.125335 AED 289carry along city foldsinto a handy carry caseto place your order call now800 ELC ME(800 352 63)* Not suitable forchildren under124 even more toys and brands in store! 3 years due tolatest offers & prices available in store! 125small parts


Wooden Garage3–8 years*A three storey wooden garage witha working lift and ramps to zoom upand down. Comes with a vehicle, ahelicopter and two petrol pumps.140190 AED 399AED 899with over 100 piecesMini Lights and Sounds Vehicleslights &soundsWooden Train Table3–8 years*With over 100 pieces this train tableincludes everything you need foryour wooden rail adventures, andfeatures a reversible play mat: so ifyour little one wants to play with theirdie-cast cars instead, just switch theboard over to reveal a road scene.Cars available separately. Completewith storage drawer. Self assembly.Table: H40 x W119 x D83cm.136727 AED 899create a miniatureworld of imaginationplaymat reverses toreveal road sceneThree City Wooden Vehicles130230 AED 59Lorry Set135494 AED 69perfect forlittle fingersto place your order call now800 ELC ME(800 352 63)action & adventureMotorcycle Set139234 AED 69Car Transporter121336 AED 129Car Launcher132323 AED 79handy storage drawerStorage Case133886 AED 149Folds out into a playmat.Emergency Set133896 AED 89Plane and Helicopter Set135495 AED 69Three Emergency Wooden Vehicles130228 AED 59* Not suitable forchildren under126 unique and innovative toys 3 years due totoys that make learning fun! 127small parts


AI’mnewA. Hotwheels ® T-Rex Takedown Arabic/Englishfrom 4 years*“Get out of my jungle!” warns the T. rex in this play set that will spark great imaginative play.A car that “teases” the dinosaur may find itself trapped in his mouth and unable to sneakout the back escape ramp through the hidden door. But a second car can try a rescue withthe right aim! Just line up the cannon launcher, clear the piranha pit and knock the T. rexin the chest to send him forward, releasing the imprisoned car. Who will go the way of thedinosaur? Includes play set and 1 car.907695 AED 179Salty & Cranky’s Cargo Drop from 3 years*It’s a busy day at the Sodor Shipping Company! Roll Salty and his cargo truck along the figure8 loop of track. Salty and the cargo truck connect together with plastic connectors. Pick up thecargo crate and place it into the cargo truck. Roll Salty and the cargo truck over the bridgeto deliver the crate to Cranky the Crane. Rotate Cranky then unlatch the crate from Cranky’shook and load it onto the boat. Includes durable die-cast Collectible Railway Cranky andcargo truck.910379 AED 119I’mnewI’mnewThomas & Percy’sBoulder Chase Race from 3 years*This Thomas & Percy’S Boulder ChaseRace Collectible Railway consists of twotrain and rails, from which you can builda spiral slide from the starting platformand gateway to the finish. With this kit kidcan organize real competition betweenPercy and Thomas. Playing with this set,the child will develop not only fantasy andimagination, but also fine motor skills ofhands.910380 AED 169Shark Exhibit Deluxe Set from 3 years*Thomas has a special delivery for the Sodor Aquarium! Thomas goes throughthe exhibit entryway designed to look like a giant shark mouthand right into anexciting adventure!Once inside, he picks up a shark from the holding tank thenraces to deliver it to the display tank.909384 AED 169Breakaway Bridge Set from 3 years*Watch out, Thomas – the bridge is damaged! Experience the actionand expand your Thomas & Friends motorized railway with theTrackMaster Breakaway Bridge Set from Fisher-Price! Thomas needsto navigate a risky section of track to complete his journey across thecrumbling bridge! After the No. 1 blue engine speeds around the sharpcurve, he’ll balance on a single rail as half his wheels come off the track!Can he accomplish this daring feat without falling? Featuring a rundownshack and cool eroding track detail, the TrackMaster BreakawayBridge Set delivers exciting, gravity-defying thrills!910378 AED 169I’mnewDeluxe Track Pack Assorted from 3 years*Add to the adventure! This Deluxe Expansion Tracks Assortment will expand theTrack Master play sets and allows children to create a world of exciting train play.The Height Track Pack with 13 pieces of track and 10 track risers will allow enginesto power up and down hills. The Deluxe Expansion Track Pack includes 23 pieces oftrack inicluding interchabale risers and unique track pieces for all new layouts. TheCross, Switch & Stack Track for the TrackMaster Motorized Railway lets childrencreate multi-level layouts. 33 pieces of track including a 3-way switch track, crosstracks and stacking risers.910377 AED 149BI’mnewD. Hotwheels ® Playset / City Theme -Motorized MegaGarage from 5 years*The Motorized Mega Garage offers a ton ofcontinuous play. Battery-operated, watch cars cyclearound and around, driving through a car wash,stopping off at a gas station, and pausing ata rest area before continuing on. There are 7connection points on this set so you canbuild out your City in any and everydirection!909381 AED 279B. Hotwheels ®Super Skyscraper Set from 4 years*Take the adventure to all-new heightswith the Skyscraper Spiral play set.One super windy track sends cars fromthe tiptop of the penthouse to streetlevel with lightning speed. Divertersand multiple connection points let youbuild and develop yourHot Wheels®City in all directions. Includes one HotWheels® vehicle.910383 AED 139DC. Hotwheels ® SuperSpeed Race from 4 years*Who has the skills and the speed to cross the finish linefirst? Send your Hot Wheels ® flying on the Super SpeedBlastway and pitting them against the competition untilthe finish flag decides who is the ultimate champion!Drivers launch up towards the grandstands so fast, theyknock off the pit crew one at a time with every lap until thecar in the lead activates the checkered flag for a grandvictory.910382 AED 159CE. Hotwheels ® Color Shifters ® Science Lab Playset from 4 years*Discover lots of mad fun in the Hot Wheels ® Color Shifters ® Color Splash Science Labwhere crazy color change experiments can get out of control! A mad scientist hastrapped a Color Shifters ® car under the color change waterfall and is experimentingwith all sorts of insane color combos! Can you help the car escape? Find out inthis action-packed thrill ride! Launch into action, race your car around thetrack and release the trapped car to safety. Uh-oh! Looks like you’vebeen nabbed by the mad scientist instead!Hit the release lever and drop your carinto the tank below to return the car’scolor back to normal. Kids will lovethe thrill of trying to escape fromthe mad scientist’s lab andEseeing all the wild colorcombinations.910381 AED 159I’mnewI’mnewaction & adventure* Not suitable forchildren under3 years due tosmall parts128 see our developmental icons on our packaging come and play at the early learning centre stores 129


Giant Inflatable T-Rex 3–8 years*Explore the land wth fearsomeking of all dinosaurs, which standsover 170cm tall. Great for pretendplay and imaginative fun.138589 AED 199Inflatable T-Rex 3–8 years*Great for imaginative play.Stands over 80cm tall. Perfect fordinosaur parties or as a feature ina dinosaur themed bedroom.138588 AED 89Apatasuarus 3–8 years*Great for imaginative play. Perfect fordinosaur parties or as a feature in adinosaur themed bedroom.L136 x H40cm.140198 AED 79to place your order call now800 ELC ME(800 352 63)A. InterAction Tiny 3 - 6 years*Tiny Pteranodon InterAction Figure offersprehistoric fun for your little paleontologist.Interactive chomping sounds are triggered inTiny’s mouth, big flapping sounds are initiatedby waving her wings.907442 AED 119B. InterAction Ned 3 - 6 years*Ned Brachiosaurus InterAction Figure giveschomping sounds & phrases that are initiatedby bending his long neck.907268 AED 139C. InterAction Buddy 3 - 6 years*Buddy T-Rex InterAction Figure gives chompingand sneezing sounds from his mouth, on hisforehead and on his nose.907441 AED 119D. InterAction Morris 3 - 6 years*Morris Stegosaurus InterAction Figure featuresa fully poseable head, legs, arms, and tail.907266 AED 139BAhi tiny!FE. InterAction Tank 3 - 6 years*Tank Triceratops InterAction Figure giveschomping & cool crashing sounds from hismouth that are initiated by tilting his head.907267 AED 139F. InterAction Roar ‘N ReactBoris Ultimate T-Rex3 - 6 years*Boris Tyrannosaurus InterAction Figure has aSmartTalk technology that gives Boris the abilityto recognize & interact with other dinosaurs inthe line!907443 AED 249Chi ned!Dlet’s ride!Eaction & adventureA. Megasaurus3–8 years*Make the dinosaur walk and roarwith the wired remote control,and see its eyes glow!125298 AED 199lights &soundsG. Motorized Adventure TrainSet 3 - 6 years*This dinosaur train set includes a 6 feet track,a motorized 3-car train, and three stations.907270 AED 249GADinosaurs 3–8 years*Brachiosaurus102257 AED 39T-Rex102258 AED 39Ceratosaurus102259 AED 39H. Dinosaur Train Storm CaveDie X-Ray Playsetfrom 3 years*A storm is coming and the Dinosaur Train StormCave Playset has everything you need. FeaturesStorm Cave with storm sounds and x-ray action.Over 7’ of stormy track.908599 AED 255H130 where playing is learning* Not suitable forchildren under3 years due tosmall partsfree delivery & assembly within city limits for all outdoor items over AED 1000.call now 800 ELC ME (800 352 63) orders below AED 1000 will be charged.131


Awild thingsA. Brambledale Farm 3–8 years*This realistic farmyard is a lovely settingfor your child’s farming adventures. Thereis a slot-together barn, stables, chickencoop and more. The smaller buildingsnest inside the barn for easy storage. H30x W88 x D59cm. Self assembly. Farmersand animals available separately.130257 AED 369Forest FriendlyB. Farm Animals Set 3–8 years*Includes horse, donkey, cow, calf, goat,sheep, pig, hen, lamb and goose. Alsocomes in a handy storage tub.139235 AED 119Gorilla, male3-8 years*907536 AED 35Polar bear3-8 years*907534 AED 35Giraffe, female3-8 years*904264 AED 35Hippopotamus3-8 years*908120 AED 25Shetland Pony mare3-8 years*909274 AED 32Zebra foal3-8 years*904490 AED 25Asian elephant calf3-8 years*907530 AED 30Giant Panda Cub3-8 years*909239 AED 25Trakehner mare3-8 years*909281 AED 35Alligator3-8 years*910394 AED 35Pentaceratops3-8 years* 909944 AED 79Sheep3-8 years*909257 AED 30Cat3-8 years*904467 AED 25Velociraptor, green3-8 years*909954 AED 59Therizinosaurus3-8 years*909945 AED 119ABBadventures ahoy!CCDopen outand play!C. Farm Family 3–8 years*Farm family of four with sheepdog too.119817 AED 99imaginary play encouragescreativity and builds selfconfidenceA. Wooden Pirate Ship3–8 years*Great for imaginative play. Sail the seas insearch of gold, make your enemy walk theplank and hide your treasure in the secretcompartment underneath. One pirate figureincluded. Other pirates sold separately.138665 AED 299B. Pirates of the Seven Seas 3–8 years*Three articulated pirate figures withmix and match accessories.136696 AED 79C. Treasure Hunters3–8 years*Three articulated pirate figures withmix and match accessories.136697 AED 79D. Wooden Castle3–8 years*Enjoy imaginary medieval battles andadventures. Features drawbridge, trap door,collapsing wall and one articulated knight.Castle also opens up for more play value.Once assembled, the castle can be easilymoved. Self assembly.138351 AED 339action & adventure* Not suitable forchildren under132 even more toys and brands in store! 3 years due tolatest offers & prices available in store! 133small parts


shoot up!bosch ® time!Elite Strongarmfrom 8 years*The Strongarm blaster features a rotating 6-dart barreland rapid slam-fire action. Comes with 6 darts. Fires 27meters!908256 AED 109A. Tumbling Minionfrom 4 years*Stuart falls forward and back, butsomehow always makes it back on hisfeet with the Tumbling Talking Stuartanimatronic plush. Never one to let alittle stumble bring him down, Stuarttalks (in his original movie voice), laughsand never needs a Band-Aid!910597 AED 349B. Interactive PlushRock ‘n Roll Stuartfrom 4 years*Check out Stuart as he “plays” his electricguitar and watch Bob move and grooveto the beat! Each comes with standaloneand interactive modes – switchon the latter and see them rock outtogether.910598 AED 349AC. Jumbo TalkingStuart Minionfrom 4 years*Press Stuarts left hand to hear him talk.Eyes light up and flash as he talks.This features over 10 Minion sayings inoriginal voice.910012 AED 299Elite Triad EX-3from 8 years*Put some serious blasting power in your pocket withthe TRIAD EX-3 blaster! Don’t let this 3-dart blaster’smicro size fool you – it’s small but mighty. Its smarttechnology tells it which barrel is loaded so you can fireit with confidence. And its small size lets you conceal theblaster in the palm of your hand or a pocket, then drawfast for the element of surprise!.908254 AED 59BD. InteractiveDancing Stuartfrom 4 years*Ain’t no party like a Minion party, andnow you can get into the groove withInteractive Dancing Minion Stuart! Thisfun new toy interacts and dances notjust with its built-in music clip, but withsounds from any source. Speak to Stuartclosely and he’ll respond in his originalmovie voice!910599 AED 269CElite Firestrikefrom 8 years*This sleek, compact blaster features a red light targetingbeam with independent power trigger for aiming in thedark. Comes with 3 darts. Fires 27 meters!908477 AED 79E. Fart Blasterfrom 4 years*The ultimate Minion Gadget, as featuredin the Despicable Me 2 movie, the FartBlaster features sound effects, light, andscent. Press the trigger for fart sound,effects, and color changing lights. Theblaster also has a joke mode with a 20second time delay fart sound. With eachfart sound a banana scented burst of airis emitted..910014 AED 149DEBosch ® JuniorWorkbench 2-7 yearsThere is lots to be done atthe Bosch ® work bench,and your little engineer willbe hard at work sawing,screwing, hammering andbuilding. With lots of features,this set is perfect forimaginative play as yourchild pretends to workon special constructionprojects, and putting thebits and pieces togetherand turning the cogs helpsteach cause and effectand develop creativityskills. Self assembly. H48x W13 x D54cm. Warning:helmet is not protective.909417 AED 199not includedBosch ® Work Case from 3 yearsThe Bosch ® Work Case is perfect for hours of imaginativeplay: your little one will love acting out buildingadventures and feeling just like a grown up with therealistic tools, which encourage creativity in your littleone’s play! Requires 3 x AA batteries.909418 AED 125Bosch ® Tool Box from 3 yearsEverything for the little DIY expert. Along with theBosch ® drill, this beautiful toolbox includes a wrench,a hammer, saw, screws and much more. Requires 3x AA batteries.909419 AED 149Bosch ® Tool Case from 3 yearsCarrycase with tough drill, saw, hammer, wrench andlots more. Great for workers on the move. Requires 3 xAA batteries.909420 AED 149action & adventureBosch ® Workbench from 3 yearsSturdy DIY bench with lots of accessories includingtools, vice, nuts and bolts. Shown with Bosch ® tool case.H102cm. Contents may vary.909421 AED 299* Not suitable forchildren under134 unique and innovative toys 3 years due totoys that make learning fun! 135small parts


orn to performcompatible with allnuts and bolts inthe build it rangebuild differentcreationsStarter Set3–8 years*Build robots, vehicles, monsters and morewith over seventy five chunky shapes,nuts and bolts. Includes a spanner andscrewdriver.115621 AED 249making musicAA. 110 PieceJuniorBuilding Bricks 18 months-6 yearsBuild towers, robots andmore with the chunkyplastic constructionbricks and also comesin handy storage box.138405 AED 199B. 600 PieceBuilding Bricks 3–8 years*Create buildings,vehicles and muchmore. Includes wheelsand accessories,connecting piecesand comes in a handystorage box.138404 AED 199Bto place your order call now800 ELC ME(800 352 63)Trumpet3–8 years*With colour coded keys to help your childdistinguish between the different notes.140023 AED 99Saxophone 3–8 years*Press down the keys, blow into the mouthpieceand channel your inner mini jazz maestro!140018 AED 89making your own music up isa fun way to boost listeningand concentration skills whilenurturing your creative streak* Not suitable forchildren under3 years due tosmall parts136 see our developmental icons on our packaging come and play at the early learning centre stores 137


plug in yourMP3 playerBto place your order call now800 ELC ME(800 352 63)Brecords yourvoice andkeyboardAA. Key-Boom-Board 3–8 years*An award winning interactive keyboard.With ‘follow-me’ light up keys, drumpads and a playback feature, thisamazing music centre teaches fantasticmelodies and rhythms. Sing and playyour own songs, experiment with themixer disc, create six fun sound effectsincluding a cat and bird, or plug in yourMP3 player (not included). Needs 4 x AAbatteries. Self-assembly.Red 133580 AED 399Pink 138917 AED 399lights &soundsCC. Sing Star Microphone 3–8 years*Be the star of the show with thisamazing microphone. Sing, record,playback and add fun echo and roboteffects. Listen to five demo songs, fiverhythms and speak into the melodymaker to hear it played back as a tune.Connect your MP3 player (not included)and sing along to your own music andadd cheering and clapping effects withthe pedals! Needs 4 x AA batteries. Selfassembly.Red 136785 AED 179Pink 138859 AED 179lights &soundsmaking musicB. Fun-key Guitar 3–8 years*Put on the cool glasses and play onthe touch pad strings while singingdown the microphone. Hear acousticand electric guitar sounds, listen to fivedemo songs and connect your MP3player (not included) to play along toyour favourite tunes. Features a learningmode with follow-me lights and you canrecord and play your music back. Needs3 x AA batteries.Red 138926 AED 199Pink 139223 AED 199lights &soundsD. Super SoundsDrum Kit 3–8 years*Crash the cymbal, tap the tom-tom,bash the snare and bass drum. See funflashing lights and choose from lots ofsounds and demo songs to rock out to!Needs 3 x AA batteries. Self assembly.Red 134443 AED 299lights &soundsACDreal drumsounds138 where playing is learning* Not suitable forchildren under3 years due tosmall partsfree delivery & assembly within city limits for all outdoor items over AED 1000.call now 800 ELC ME (800 352 63) orders below AED 1000 will be charged.139


as easy as A,B,C...Foam Playmats3–8 years*Colourful foam jigsaw playmats withpush out letters, shapes and numbers,providing a soft play area.Letters 137248 AED 169Numbers 137249 AED 129Wooden Abacus3–6 years*This traditional wooden abacus features100 colourful beads for counting fun.140444 AED 119My Complete Learning Pack2–6 yearsLearn about colours, shapes, numbers, lettersand animals with this great value 166 piece set.133619 AED 99Cotton Reels3–8 years*Sort, stack and string the 24 colourfulcotton reels together with the lace.137246 AED 45learning is funto place your order call now800 ELC ME(800 352 63)My Magnetic Pattern Board 2–6 yearsYour child can pick one of ten pictures tofill in with coloured magnets by matchingshapes, or invent their own patterns. Comesin a compact wooden storage box.132677 AED 99My Complete Activity Pack2–6 yearsYour child can string the beads, tie theshoelace, learn to tell the time, practicewriting and counting with this great set.137256 AED 99Wooden Teaching Clock3–6 years*With removable numbers and chalk boardon the reverse. Great for helping your childlearn to count, write and tell the time.140010 AED 119* Not suitable forchildren under140 even more toys and brands in store! 3 years due tolatest offers & prices available in store! 141small parts


love to learnFAB C Dlearning is funEA. Ellie Learning Elephant12 months–3 yearsEllie will help little ones learn the alphabet and numbersfrom 1-10. Features 26 flaps to lift. Available mid April.141341 AED 159B. Electronic Phonic Pairs3–8 years*Match the word to the picture and listen to thephonic sounds, letters and numbers. Two fun gamemodes to choose from. Needs 3 x AA batteries.133152 AED 99soundsC. Notebook3–6 years*Listen to the nursery rhymes, play one of the five games, whilstyou learn the alphabet, numbers and colours. Enjoy learningas you sing along and play. Needs 2 x AAA batteries.909215 AED 119soundsD. Phonics Alphabet Desk3–6 years*With eight fun phonics games and over 100 questions tohelp your child learn to read. Needs 3 x AA batteries.118331 AED 169lightsE. Magnetic Play Centre3–6 years*Great for endless learning fun, this portable deskfeatures a magnetic chalkboard and includesover 100 accessories. Comes with magneticnumbers, symbols, upper and lower caseletters, chalk, paper and a chalk eraser.Blue 137251 AED 159Pink 137252 AED 159F. Magnetic Lettersand Numbers3–6 years*Upper case (68 letters) 137254 AED 49Lower case (105 letters) 137253 AED 49Numbers (100 numbers) 137255 AED 49Fto place your order call now800 ELC ME(800 352 63)children learn throughplay, so why not play‘schools’ and experimentwith letters, numbersand shapes* Not suitable forchildren under142 unique and innovative toys 3 years due totoys that make learning fun! 143small parts


my friend Freddy Bearto place your order call now800 ELC ME(800 352 63)AI’mnewA. Magnifying Glass3–8 years*Colours may vary.138244 AED 25B. Walkie Talkies3–8 years*Hold undercover police stakeouts, play secret agents andchat between rooms with these working walkie-talkies (upto 400m range). Needs 2 x 9V batteries.138250 AED 159BMy Friend ® Freddy Bearfrom 2 years*Freddy is a huggable, cuddly, classic teddy bear, thatdoubles as a plush companion and a developmenttool for preschoolers. Your child will interact withwonderment and awe as Freddy integratespersonalization into his engaging storytelling. He’syour child’s special friend. Freddy fosters motor skillsand language development, via learning games,counting exercises while offering ascending levels ofcomplexity. Your child can learn from Freddy.910555 AED 249big wide world(at your fingertips...)learning is funCDEC. Torch3–8 years*Explore every corner and playwith shadows with this handytorch. Needs 2 x C batteries.138248 AED 49lightsD. Binoculars3–8 years*Little explorers willlove wearing these 4xmagnification binoculars ona bug hunting adventure.Complete with a handy neckstrap. Colours may vary.138242 AED 65E. Explorer Kit3–8 years*A fantastic kit for littleexplorers! Backpackincludes a magnifyingglass, compass watch,torch, binoculars and amagnifying containerwith adjustable focus &tweezers. Needs 1 x AAbattery. Colours may vary.125391 AED 129lightsABA. Illuminated Globe3–8 years*Learn and discover continents,countries, cities, oceans and muchmore with this light up globe.129492 AED 179lightsB. Inflatable Globe3–8 years*Learn about continents, oceansand animals with this funinflatable globe. Colours may vary.138218 AED 35* Not suitable forchildren under144 see our developmental icons on our packaging 3 years due tocome and play at the early learning centre stores 145small parts


audio pen & booksLexibookLearn:MathematicsReadingPhonicsNotesVocabularyComprehensionLullabiesenglish & arabictranslationbuilt-inrechargeablebattery4GB of book &music storagewithUSB cableinteractivegames& musicbookspre-installedin pen memoryhigh qualitystereospeakersSpeaKit TM Arabic-English AudioPen & Booksfrom 2 years*SpeaKit TM has six audio books and an audio pen. The books are realbooks, with Arabic and English. They talk, sing, have interactivegames, and play music. The contents of the books are stored inmemory in the pen. With SpeaKit TM books we use all 4 key learningskills - reading, writing, speaking and hearing - which helps toimprove learning! Touch anywhere on the page to hear the booksspeak to you! You can even raise and lower the volume by touchingthe book! The audio pen has a 4GB micro-SD card which stores ahuge number of books and other files. Cards up to 16GB can be usedwith the audio pen. The memory can hold any file type and so canalso be used as a standard USB storage device. The books also havePlay, Pause, Stop, Previous and Next controls to play the MP3 filesstored in the pen. In addition, children and adults can have greatfun recording their voices, stories, music, and other sounds and“store” them in the special SpeaKers stickers. The recordings arethen played when you touch the stickers with the audio pen!SpeaKit TM Alphabet Jigsaw available seperately.907922 AED 349soundsProtective Cover & Standfor Lexibook Tablet Junior3-8 yearsElegant protective cover for Tablet Juniorconnects to the back of your Junior Tablet.It can be transformed into a stand inseconds to give you the best angle toview comfortably your picture or video.908794 AED 99Lexibook TabletKeyboard 3–8 years*Plug this QWERTY keyboard intoyour Lexibook Tablet to turn it intoa mini laptop. It’s light and easy tocarry, and 100% waterproof, too.908795 AED 139only atELC25 games& 20 songspre-loadedlearning is funsound recordingstickersSpeaKit includes:6 BooksAudio PenAudio Pen StandUSB CableUser GuideWarrantyLexibook TabletHeadphones 3–8 years*With an 85db limit for a safe listeningvolume, these headphones are greatfor listening to music and videos andplaying games on your LexibookTablet in private. Compatible withall audio and video players.908796 AED 99Junior StylusImage not shown.908797 AED 69advanceparentalcontrol26,000appsavailablesecurewifiinteractiveeducationalcontentLexibook Tablet Junior3–8 years*A touch tablet especially designed foryoung users, the Lexibook Tablet Juniorfeatures advanced parental control forsafe internet browsing and thousands offun and free applications, as well as lotsof fun puzzles and games to learn with.908798 AED 599146 where playing is learning* Not suitable forchildren under3 years due tosmall partsfree delivery & assembly within city limits for all outdoor items over AED 1000.call now 800 ELC ME (800 352 63) orders below AED 1000 will be charged.147


learning is funtechno wizardsABCKidizoom Smart Watch from 4 yearsMore than just a watch, VTech’s Kidizoom Smartwatch letsyoung photographers take photos and videos. Plus, playmini learning games and tell time for learning fun on thego! Includes a timer, alarm and your choice of over 50digital and analog displays. Upload photos and videosfrom the Smartwatch to your computer.909845 AED 399A. Vtech Interactive Learning Deskfrom 3 years*Learn and create with the Interactive Learning Desk! The deskfeatures four double-sided cards that introduce numbers, letters,phonics, animals, people, the seasons, time concepts and more.909868 AED 549B. Vtech Arabic Alphabet Villagefrom 4 years*Explore this fun-filled town with the touch of a button. The placeto go for all your essential preschool learning! Press the chunky,light-up alphabet buttons and turn the clock hand to interact withall eight activities. Teach letters, spelling, vocabulary, counting,phonics and telling time with cheerful melodies and funsoundeffects. It also features a handle so you can take this town whereveryou go!903700 AED 199Reading and Writing SystemC. Vtech Playtime Bus with Phonics from 3 years*The interactive talking Red Playtime Bus teaches phonics, letternames, and numbers through four modes of play. The busincludes four interactive character buttons that change with themode selection. When in Phonics or Letter Mode, your little one willbe introduced to fun phrases when any of the character buttonsare pressed.910109 AED 199learning is fun2-in-1 Skipping Rope 3 - 8 years*2-in-1 skipping rope that transforms from the rope toa dance ribbon! Using the rope you can practise yourcounting, by one, two, by five or by ten and skip as fast asyou can to reach a hundred! Set yourself a counting targetor choose a times table and jump along as you learn, evenjump to trigger fun sound effects!909097 AED 129LeapReader Reading andWriting System4 – 8 years*Leap Reader is the premiere Learn-to-Read-and-writesystem that helps your child learns to read by sounding outletters and words in lively character voices. Leap Readerengages children in imaginative stories while buildingvocabulary skills, growing reading comprehensionskills and guiding handwriting stoke-by-stroke. PlusLeapReader, build listening comprehension with audiobooks and music. Works with more than 150+educatorapprovedtitles, including Tag books!LeapReader Green909102 AED 399LeapReader Pink909103 AED 399soundsWord Whammerfrom 4 yearsBuild 100+ words for Kindergarten Prep! (Tap! Twist! Spell! )3 Games & 5 Levels. Core learning skills: letter names,letter sounds and word building.910543 AED 119I’mnewKidiActive Talking Disc from 3 yearsI speak and sing! Record a message and throw this funkydisc to your friends! Make playing outside even more funwith the KidiActive Talking Disc! You can record messagesand throw them to your friends thanks to the easy to userecording function.909099 AED 149* Not suitable forchildren under148 even more toys and brands in store! 3 years due tolatest offers & prices available in store! 149small parts


I’mnewCamera - frontand rear facing2 mega pixel cameraand video recorderTouchscreenAs seenon TVStores up to 10,000 photos.4GB memory***Kid tough***Five free apps, four included, and one freedownload when you purchase the LeapPad2 .The No.1 * learning tabletfor kids, just got better!LeapPad2 3-9 years*The No.1 learning tablet for kids just got better, featuring the nextgeneration of gaming, digital reading and creativity. Including afront and rear facing built-in camera, kid tough, video recorderand microphone. With 225+ games and apps (sold seperately)including interactive eBooks, videos, animation, cartoon studioand more!Green 908302 AED 499Pink 908303 AED 499lights & soundsLeapTV3 – 7 years*Get kids jumping, dancing and more as they learn core skills acrossreading, mathematics, science and problem solving. Grows withyour child. Games adapt the learning to your child starting with age,then auto-adjust the level for just the right challenge. 100+ games& videos. With a library of educator-approved cartridge games,game downloads and videos, kids will never run out of fun! Madefor young kids! With audio instructions for kids who don’t yet readand a controller made for small hands, even the youngest can play.910337 AED 6993 ways to play!body motionpointer playageappropriategaming for3-7 yearslearning is funclassic controlLeapster GS Explorer4 – 9 years*Introducing the ultimate learning game system! LeapsterGSExplorer delivers the high-quality gaming and fast-paced actionof leading handheld game systems in a kid-tough design: Snapvideos or pictures with the built-in camera and video recorder, andkeep your favourites handy with 2 GB of on-board memory! Workswith a library of more than 200 LeapFrog Explorer downloadableapps and action-packed educational games that develop key skillsfor school! Get just the amount of challenge you need with autolevellinggames for maths, science and problem solving, creativityand life skills and reading—you can even enter maths sets andspelling lists from school in select games!Leapster GS Explorer Green 908806 AED 199Leapster GS Explorer Pink 908805 AED 199lights &soundsA fantastic software library built just for kids!Use the Digital Downloadcard to access over 100additional games, appsand videos from theleapTV App Centre* Not suitable forchildren under150 unique and innovative toys 3 years due totoys that make learning fun! 151small parts


puzzles and gamesMarble Madness3–8 years*Build a marvellous marble run with loops andtwists. Comes with 35 pieces and 10 marbles.140161 AED 169Rockin’ Robot2–5 yearsPick a card and build the robot before the time runs outand the parts pop off! Great fun for the whole family.129732 AED 89Monkey Business3–8 years*Take turns to add monkeys to the tree...until the tree falls down!124816 AED 79A B CC. 3D Animal Puzzles3–5 years*3D puzzles with 6 animals to make.140243 AED 59Manic Martiansfrom 3 years*Bop the martians on the head as they pop up! Needs120608 AED 89Honey Bee Tree3–8 years*See if you can remove the leaves withoutdisturbing the bees! For two to four players.110383 AED 59puzzles & gamesDEFA. Animate3–8 years*Draw, act and create with this fun familygame. First to collect 5 game cards wins!140172 AED 99B. Snail and Spots 2–5 yearsHave fun learning to count and colour matchwith these friendly snails and brightlycoloured dough.139409 AED 59C. Alphabet Train Puzzle3–5 years*Long train-themed puzzle with lettersand words (130cm long).140244 AED 79D. Wooden DailyRoutine Puzzle18 months–3 years12 easily recognisable things that a childsees everyday with chunky handles to liftout the pieces.140454 AED 59E. Lift and Look AlphabetChunky, easy to grip lift out puzzles withwords or pictures to discover underneath.140452 AED 49Number18 months–3 years16 pieces140453 AED 49F. Wooden Pirate Puzzle18 months–3 yearsCreate a fun pirate scene with this 8 piecepuzzle.136789 AED 119Bugs Building2–5 yearsBuild the cute and colourful bugs into a tower,or sort them into colours, count them and makepatterns with them. Great fun for the whole family.140170 AED 65Monkey Balance3–6 years*Roll the die and balance your monkeys on theplatform, but be careful they don’t fall off! Also haslights and sounds! Requires 2 x AAA batteries.139051 AED 99lights & soundsJitterbugs3–8 years*Make the bugs jitter all over the garden base. The firstplayer to catch all their bugs with the magnetic spiderwins. This is a great game to develop hand-to-eyeco-ordination. Great fun for up to four players.120609 AED 89* Not suitable forchildren under152 see our developmental icons on our packaging 3 years due tocome and play at the early learning centre stores 153small parts


mermaid & fishACA. Play-Doh Launch Gamefrom 4 years*Play-Doh is launching into the gaming aisle! This silly Doh-Doh is spinning out of control! Load your Play-Doh into thelauncher, pull back to mould it, then hit the lever to launchyour Doh into the Doh-Doh’s can. Hurry! You’ve got to keeplaunching your Doh to win, but be careful, this Doh-Dohmoves his arms and lid to try and keep his can clean. It’ssure to be a laughin’ launchin’ Doh flyin’ good time for Preschoolers!3 cans of Play-Doh included. 2-3 players!909088 AED 159B. Twisterfrom 6 years*You’re sure to get yourself in a twist! Spin the spinner andmake your move, placing the correct part of your body onone of the circles of the colour demanded by the spinner.Twist yourself around all the other players to make sure youreach your circle. The last person standing wins!908040 AED 139C. Connect 4 Classic Gridfrom 6 years*The game where strategy drives the competition! Line themup and go for the win! For 2 players!909089 AED 129D. Hungry Hungry Hipposfrom 2 years*This frenzied, marble-chomping game, features four,brightly-coloured Hungry Hippos! The faster you press theirtails, the more marbles they try to chomp and if your hippogobbles the most you win! Keep your eyes peeled becausethere’s ONE special marble; be the first to munch it- andyou’re the instant winner!908272 AED 109BDMy Magical Mermaidfrom 3 years*With the latest aquatic and microrobotictechnology, simply drop yourmermaid into water and watch her burstto life. Collect all 3 amazing mermaidsand begin the underwater adventuretogether!909995 AED 59Robo Fish Wave 4from 3 years*Robofish magically turn on when placedunderwater and their motor drive,electromagnetic core allows for realistic,5 directional swimming action! Dropyour fish into the water and it will springto life! Remove it from water and dry todeactivate. The cutting-edge design ofRobo Fish makes them so life-like thateven the cat can’t tell the difference!909997 AED 59My Magical MermaidPlaysetfrom 3 years*My Magical Mermaid Playset is the mostenchanting edition to the Robo Fish Line.With the latest aquatic and micro-robotictechnology, simple drop your Mermaidinto water and watch her burst to life,she’ll spiral and dance with beauty andgrace! Watch as she swims in multipledirections while the colour changingLED light illuminates her enchantingenvironment. My Magical MermaidPlayset comes loaded with x2 button cellbatteries plus x2 bonus batteries.909996 AED 149Robo Fish Wave 4 Piratefrom 3 years*Robo Fish Pirates play set collection that includes a large fish bowland a Robo Fish Pirate. It’s the perfect gift set to start anyone’sRobo Fish Pirates collection, providing a suitable swimmingenvironment for the swashbuckling aquatic robot. Just like theirregular brethren Robo Fish Pirates are water-activated, allowingthem to start swimming as soon as they hit the water’s surface.The fish included with the set comes decorated with a piratedesign that can include skulls, crossbones, scars and generalpirate attire spread across its body!909998 AED 119puzzles & gamesEE. Guess Who? Extrafrom 6 years*Get more out of GUESS WHO with extra games, extra faces,extra fun! Features an electronic gameboard and 6 differentthemed sheets of faces - that’s 144 mystery faces! Includesportable case, 6 double-sided character sheets (3 red and 3blue), 8 guessing pegs (4 red and 4 blue) and instructions!904725 AED 189F154 where playing is learningF. Doc McStuffins - Operationfrom 4 years*Doc McStuffins Operation combines the silly fun of the classicOperation game with Doc McStuffins and her friends. You beDoc McStuffins, and help fix Lambie, Chilly, and Hallie’s booboosby carefully removing them with tweezers and placinga bandage on the empty space. Be careful. If you touch thesides of the boo-boo pocket with the tweezers, a red light willgo on, and you’ll get the buzzer. If you are able to removethe boo-boo without getting the buzzer, you get to keep theboo-boo and place a boo-boo bandage over the spot. Theplayer who fixes the most boo-boos wins.909090 AED 169* Not suitable forchildren under3 years due tosmall partsfree delivery & assembly within city limits for all outdoor items over AED 1000.call now 800 ELC ME (800 352 63) orders below AED 1000 will be charged.155


MP3 playerdock24 keys,10 demo songs &7 instrument soundsGiant Keyboard 3–10 years*Fantastic 2.5m-long fold-away keyboard with24 keys and seven different instrument sounds,so your child can step, press and dance tomake music. The keyboard can save and playback performances, comes with a volumecontrol and has an MP3 player dock so yourchild can dance to their favourite tunes. Greatfun with friends too.Needs 4 x AA batteries.130604 AED 299sounds2.5 metres longeasy ways to shopStores in red are larger early learning centre storesStores marked with an asterisk (*) have toy donation facilitiesUNITED ARAB EMIRATESABU DHABIAL AINAbu Dhabi Mall 02-645 4766Al Jimi 03-763 8891Al Shamkha Mall 02-586 9627Al Ain Mall 03-751 6012Al Seef Village 02-681 5410Al Bawadi 03-784 0433Bawabat Al Sharq 02-586 4537Wahat Hili Mall 03-784 3851Deerfields Town Square 02-564 5210Fatooh Al Khair 02-621 5863AJMANMarina Mall 02-681 8868* Ajman City Centre 06-748 0152* Mushref Mall 02-491 4145City Life July 2015* Al Khalidiya Mall 02-665 3834Al Raha Mall 02-447 8616FUJAIRAHAl Wahda Mall 02-443 7103* Century Mall 09-223 8642World Trade Centre 02-447 7154* Fujairah City Centre 09-223 6525Yas Mall 02-565 0870RAS AL KHAIMAAl Naeem Mall 07-226 7703DUBAIManar Mall 07-227 0718* Al Barsha Mall 04-325 5499Safeer Mall 07-235 9172Al Ghurair City 04-228 1873* Arabian Centre 04-284 5976SHARJAHArabian Ranches 04-442 1523Sahara Centre 06-531 8562* City Walk 04-385 6726* Mega Mall 06-574 5593* Deira City Centre 04-295 1548Matajer Mall 06-545 9658Discovery Garden Pavillion 04-553 8636* Dubai Festival City 04-232 8371QATAR* Dubai Mall 04-339 8199Golden Mile Palm JumeirahAugust2015Barwa Lulu 40061740Green Community 050-6503257* Dar Al Salam 44367331IBN Batuta 04-429 7903Doha City Centre 44839782Jumeirah Park Pavillion 04 551 9264Doha City Centre 2 July 2015Mall of Emirates 04-341 4177Ezdan Mall 44831315Marina Mall 04-434 2642* Hyatt Plaza 44697964Meadows Town Centre 04-367 4846* Landmark 44866579Me’aisem City Centre September 2015Lulu Al Khor 44726761* Mercato 04-344 8463Lulu Gharafa 44783413* Mirdiff City Centre 04-284 3592Qatar Foundation 44810541* Motor City 04-457 2171Villaggio 44161859* Silicon Oasis 04-392 6398Souq Madinath Jumeira 04-368 6519OMAN* Spinneys 04-394 1204* Muscat City Centre 24-558 866The Ranches Souk, Arabian Ranches 2 04-374 6425Qurum City Centre 24-470 542* Uptown Mirdiff 04-288 6792Safeer Mall 26-853 135Wafi City 04-324 2730The Avenues Mall May 2015Wasl Vita Mall 04-343 6671The Wave 24-533 254KINGDOM OF SAUDI ARABIAABHAKHARJ* Aseer Mall 017- 225 3160Oasis Mall August 2015AL KHOBARMADINA* Khobar Al Rashid 013-895 2632* Al Noor 014 849 4191Rashid Mega Mall 014-835 8689BURAIDAHNakheel Plaza 016-385 4598MAKKAHOthaim Mall November 2015Diyafa 012-549 7415Hijaz 012-560 5270DHARAN* Makkah Mall 012-528 3089Dharan Mall 013-868 4253QATIFHAFER AL BATINQatif Mall 013-824 6912Hafer Al Batin Mall August 2015RIYADHHAILAl Nakheel Plaza August 2015Salma Mall August 2015* Al Qaser Mall 011-457 7021Azizia 011-480 0381HASSAHFaisalia 011-273 4305Al Rashid Mall August 2015* Galleria Mall 011 207 8085Granada Centre 011-253 5131JEDDAH* Nimer 011-462 6495* Andalus Mall 012-630 5475Panorama Mall 011-281 4371* Al Salam 012-250 1189Sahara Mall 011-452 0372Aziz Mall 012-616 2036* Kingdome Centre 011-211 2052 /Dania 012-655 7592011-211 2081* Haifa Mall 012-290 9973Tala Mall August 2015Jamjoom 012-663 4137Mall of Arabia 012-612 2969SKAKA* Red Sea Mall 012-215 1064Al Jouf Plaza 014-626 0836* Shaker 012-664 4770TABOUKJIZAN* Al Hukair Mall 014-423 7834Kadi Mall 017-323 6619TAIFKHAMISAl Obaican 012-737 3178Asdaf Mall 017-237 6126* Khamis Avenue 017-250 4603 YANBUDana Mall August 2015toy safetyEarly learning centre toys meet all European safety standards. As part of new legislation, we now also show you any relevant toy safety warnings in the catalogue and on our packaging.The FSC® logo can be seen againstour Forest Friendly ranges. Bychoosing FSC products you can helpto protect the world’s forests.going green When you have finished with this catalogue, please recycle it.THIS SPRING-SUMMER 2015 CATALOGUE IS MADE IN UNITED ARAB EMIRATES.This catalogue is valid to October 2015 and supersedes all previous catalogues. All products and offers are subject to availability. Product specifications, colours and designs may vary from thoseshown. Measurements and weights quoted are approximate. All prices correct at time of going to press in June 2015. Prices valid from 1st July 2015; however, we reserve the right to alter pricesand specifications as necessary. Prices are subject to change. Prices valid only in UAE. ELC reserves the right to withdraw promotional offers at any time. Goods supplied are not for resale.Please write to us at: EARLY LEARNING CENTRE, Kamal Osman Jamjoom Group LLC, Unit 520, Sultan Business Centre, Oud Metha Road, Dubai, UAE P.O. BOX 27844Early Learning Centre, ELC and the ELC triangle device are registered trademarks of Early Learning Centre Limited. Registered in England No. 102194.Early Learning Centre Limited, a Mothercare PLC Company.All offers are valid from July 2015 unless stated otherwise. Early Learning Centre has the right to withdraw offers at anytime, without notice.Promotional offers cannot be purchased in conjunction with any other offer, discount card or money off voucher, whilst stocks last.


<strong>Spring</strong> <strong>Summer</strong> 2015to place your order call now800 ELC ME(800 352 63)free delivery& assemblywithin city limits for all outdoor items over AED 1000.Orders below AED 1000 will be charged.*T & C applyMADE IN UNITED ARAB EMIRATES

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