Talking

or followers. I can’t stress enough how damaging it is to buy fans orfollowers for your accounts. It might look good initially, but trustme: it isn’t worth it, doesn’t bring any interaction to your accountand in the worst case scenario could see you losing the accountaltogether (purchasing Twitter followers, for examples, breaks theTwitter terms of service).Your goals for your advertising strategy are simple:Promote any stream you runPromote your website and social media accountsGain new fans and followersPromote any tournament or show you might appear onEnsure any event that hires you uses your social mediapages in the lower third graphicsThere are other advertising routes, but without a substantial pot ofcash these are not really viable early on as they don’t provide theimmediate returns you’d expect.Interaction with fans and peers is the key to social media growth,not buying them.85