Talking

or it hasn’t been produced until you’re on air, the very least youneed to do is get a brief synopsis from your producer on what itcontains - you can use this information to create a great throw to it.There’s nothing worse than introducing an amazing piece of contentwith a drab throw, so pick out a piece in the video that allows youto pull it into your throw. It could be a phrase from a player or itcould just be a simple explanation of what the video contains.Again, it sets the viewer’s expectations and makes them more likelyto continue watching, especially if you’re headed into a commercialbreak.If, for instance, the video is a music video of the location, you canintroduce it with “We are here in the beautiful city of New York withits stunning architecture - check itout.”Adding the “check it out” lets the viewer know that something elseis coming, but as you get more experience you’ll realize you don’thave to use this last part if you utilize your voice properly.70