Bharti AXA Life Young India Plan. This plan is part of
Bharti AXA Life Young India Plan. This plan is part of
Bharti AXA Life Young India Plan. This plan is part of
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PRESS RELEASE<strong>Bharti</strong> <strong>AXA</strong> <strong>Life</strong> Insurance focuses on the <strong>Young</strong> Adult Segment-Launches <strong>Young</strong> <strong>India</strong> <strong>Plan</strong>, a unique product proposition that <strong>of</strong>fers customized life stage based solutionsMumbai, May 14, 2012: <strong>Bharti</strong> <strong>AXA</strong> <strong>Life</strong> Insurance, the private life insurance joint venture between<strong>Bharti</strong> Enterpr<strong>is</strong>es and <strong>AXA</strong>, the world’s largest insurance company, today announced the launch <strong>of</strong> itsnew traditional life insurance <strong>plan</strong> – <strong>Bharti</strong> <strong>AXA</strong> <strong>Life</strong> <strong>Young</strong> <strong>India</strong> <strong>Plan</strong>. <strong>Th<strong>is</strong></strong> <strong>plan</strong> <strong>is</strong> <strong>part</strong> <strong>of</strong> thecompany’s “Strategy <strong>of</strong> Pro<strong>of</strong>” framework that <strong>is</strong> predicated on redefining the life insurancecategory through a set <strong>of</strong> tangible product propositions aimed at meeting the customer’s lifestageneeds.Announcing the launch, Sandeep Ghosh, Managing Director andCEO, <strong>Bharti</strong> <strong>AXA</strong> <strong>Life</strong> Insurance, said“<strong>Bharti</strong> <strong>AXA</strong> <strong>Life</strong> <strong>Young</strong><strong>India</strong> <strong>Plan</strong>, as a product proposition <strong>is</strong> true to our brandpositioning <strong>of</strong> ‘Jeevan Suraksha Ka Naya Nazariya’ and hascustomer centricity at its core. Targeted at the young adultsegment, the <strong>plan</strong> <strong>is</strong> truly unique. Espousing the philosophy <strong>of</strong>customer empowerment, the <strong>plan</strong> allows the customer tochoose any two important milestones in life for money back andalso <strong>of</strong>fers upto 25 times base protection at marriage and childbirth”Recent studies have shown that marriage and birth <strong>of</strong> child inthe family are key milestones in the customers’ life. At these lifestages, they need additional money to meet the requirementsthat may ar<strong>is</strong>e and also added protection to secure their familyagainst any unforeseen event. <strong>Bharti</strong> <strong>AXA</strong> <strong>Life</strong> <strong>Young</strong> <strong>India</strong> <strong>Plan</strong>meets the customers’ needs in a unique way. Explaining th<strong>is</strong> Mr.Ghosh said “Every customer has h<strong>is</strong> individual life stage needs.At <strong>Bharti</strong> <strong>AXA</strong> <strong>Life</strong> we understand that, and through the <strong>Bharti</strong><strong>AXA</strong> <strong>Life</strong> <strong>Young</strong> <strong>India</strong> <strong>Plan</strong>, we let them define the points atwhich they want to avail <strong>of</strong> the benefits <strong>of</strong> th<strong>is</strong> policy. Customerswill get money back in form <strong>of</strong> ‘Good Times Money Back’ whenthey ask for it. Similarly they may decide the extent <strong>of</strong> increasein additional protection during marriage and child birth. So every<strong>Bharti</strong> <strong>AXA</strong> <strong>Life</strong> <strong>Young</strong> <strong>India</strong> <strong>Plan</strong>- Flexi Cover: The feature providesfor an increase <strong>of</strong> upto 25 timesthe base Sum Assured onreaching the milestones <strong>of</strong>marriage and child-birth, withoutany additional medical tests- Good Times Money BackOption: The policy holder mayopt to receive lump sum payoutson key milestones <strong>of</strong> h<strong>is</strong> choiceduring the policy period- Waiver <strong>of</strong> Premium: The policyholder can opt for a premiumwaiver facility, whereby all futurepremiums on the policy arewaived-<strong>of</strong>f incase <strong>of</strong> anunfortunate dem<strong>is</strong>e <strong>of</strong> thepolicyholder- Maturity Benefit: The policyholder will be eligible to receive200 per cent <strong>of</strong> base SumAssured, along with accruedannual Reversionary Bonus, ifany.
<strong>plan</strong> <strong>is</strong> tailored to the customers’ individual lifestage needs. Also, once bought th<strong>is</strong> policy adapts itself tothe customers’ life stage needs, without any hassles. So once underwritten, the customer may opt forincreased protection at a later date, without undergoing additional medicals.”About <strong>Bharti</strong> <strong>AXA</strong> <strong>Life</strong> Insurance Company Ltd<strong>Bharti</strong> <strong>AXA</strong> <strong>Life</strong> Insurance Company Ltd <strong>is</strong> a joint venture between <strong>Bharti</strong> Enterpr<strong>is</strong>es and <strong>AXA</strong>, worldleader in financial protection and wealth management. The joint venture company has a 74% stake from<strong>Bharti</strong> Enterpr<strong>is</strong>es and 26% stake <strong>of</strong> <strong>AXA</strong> Asia <strong>Life</strong>.For further details, please contact:Huda InamdarGenes<strong>is</strong> Burson-MarstellerM. +91. 9930601183huda.inamdar@bm.comRahul PrabhakarGenes<strong>is</strong> Burson MarstellarM: +91.9820936396rahul.prabhakar@bm.com
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