On Behalf of the

Robert F. CasciolaDistinguished American AwardRichard P. LiskWhen Richard P. Lisk was asked to be the recipient of the Robert F. CasciolaAward, the most prestigious award bestowed by the Delaware Valley Chapter of theNational Football Foundation and College Hall of Fame, he was certain there had tobe a case of mistaken identity.“When I first saw the list of previous award winners, I’m thinking that they had toget it wrong,” Lisk said. “I shouldn’t be on a list with those people. You have peoplethat are setting policy in government and people who are fighting for our country.I’m in sports marketing. I’m looking up at these people. It’s very, very humbling.”While Lisk is quick to downplay his list of wide-ranging array of accomplishments,he unquestionably earned his reputation as one of the more revered sportsmarketing executives in the Delaware Valley and exhibits the award’s core valuesof recognizing an outstanding individual who has exhibited enviable leadershipqualities and made a significant contribution to the betterment of society.Raised in Union Beach, Lisk graduated from St. John Vianney High School in1986 and is a 1990 graduate of Rutgers University with a BA in Economics and Finance. While at Rutgers, he earneda coveted internship with Madison Square Garden Boxing, a position that would help launch his successful career inthe sports world. Upon graduating from Rutgers, he took a job with the World Wrestling Federation in Stamford, Ct., aposition he held until 1995 when he and his wife, Terry, moved to Lawrenceville. The couple has three children: Bump(16), Gabrielle (13) and Ryan (10).In July of 1998, Lisk was hired as the director of marketing and sales for the Trenton Titans of the East Coast HockeyLeague and was promoted to general manager in 2002, a position he held until 2004 when he opted to pursue other businessventures. In 2006 he was hired as the general manager of the Philadelphia Soul of the Arena Football League where heremained until the league temporarily disbanded following the 2008 season.Since leaving the Soul, Lisk founded a sports marketing company, Small Change Marketing Group, and this past fall wasnamed as the general manager of the Southern Indoor Football League’s Trenton Steel. In addition to his professionalsports ventures, Lisk helped create the Pond Hockey League and the Competitive Edge Hockey School to help teachunderprivileged area youths the game of hockey.Perhaps the most meaningful work Lisk has done during his career has been traveling to schools in the New Jersey andPennsylvania area to talk to students about child abuse and mental/physical well-being and how to overcome such adversesituations, something he unfortunately experienced during his childhood. “That, to me, is almost an obligation for me to be ableto talk to these kids and give back to them,” Lisk said. “I can get down on their level and say, ‘You know what, I have beenwhere you are. And you know what, I didn’t go down the path of drinking and doing drugs or getting into a gang and thingslike that. I took this route and this is what helped me.’ Sports has always been the component that did that did that for me.”2009 Major General Glenn K. Rieth2008 Kelly Myers2007 Chris Vernon2006 Marc Edenzon2005 Cathy DiCostanzo2004 Christy Stephenson2003 Sen. Peter Inverso2002 Patrick L. Ryan2001 Maurice Perilli2000 Jay Destribats1999 William Faherty1998 Thomas Bracken1997 Win Headley1996 Tim LoschPast Distinguished American Award Recipients1995 Bob Prunetti1994 Bill Granville1993 Cosmo Iacavazzi1992 George Chandler1991 Alfred Bridges1990 Eugene A. Renna1989 Len Rivers1988 Capt. Harry Masterson1987 Lawrence Tiihoonen1986 Albert DiMartin1985 Robert Casciola1984 Roy Schleicher1983 Jake McCandless1982 Earl H. Dean1981 William Pierce1980 Nicholas Gusz1979 William McGuire1978 Richard Landis1977 Sen. Francis McManimon1976 Royce Flippin1975 Crosby Copeland1974 Al Neuschafer1973 Dr. Joseph Zawadsky1972 R. Kenneth Fairman1971 Sen. Richard Coffee1970 Bert Gulick, Jr.1969 Robert Cox1968 James Kerney, Jr./Fred Schluter1967 Don Ehret42011DVCProgram.indd 43/9/11 12:02 PM