RES 320 Final Exam Guide

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22 The type of scale utilized in marketing research will determinethe form of the statistical analysis.23 At the race track, to say that a winning ticket pays 40 to 1 for awinning bet indicates a ratio scale.24 A measurement task that requires respondents to estimate themagnitude of a characteristic or quality that a brand, store, or objectpossesses is known as:A. RankingB. RatingC. SortingD. A choice technique25 Pre-testing involves administering a sample of a questionnaire toa group of respondents before having them fill out the completequestionnaire.
26 The order of questions in a survey is a potential source of bias.27 Before a questionnaire can be constructed, the researcher mustconsider:A. Analytical techniques and data analysis to be used.B. The communication medium of data collectionC. The type of information needed.D. All of the above.E. None of the above.28 A hypothesis is a proposition formulated for empirical testing; atentative descriptive statement that describes the relationship betweentwo or more variables.29 If graphic representations of data are well done, they should notneed to be interpreted in the text.
Page 2 and 3: A. Addresses simple issues that are
Page 4 and 5: 9 In exploratory research, the term
Page 6 and 7: E. All of the above.15 When an inte
Page 10: 30 If you wanted to present a great

RES 320 Final Exam Guide

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