RES 320 Final Exam Guide

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E. All of the above.15 When an interviewer’s presence influences a respondent to sayhe or she does not have cockroaches in his or her home (when he or shedoes), a social desirability bias has occurred.16 High-cost, low standardization of questioning and limitedgeographic dispersion are disadvantages characteristic of ____________surveys.A. TelephoneB. Personal interviewC. MailD. None of the above.17 The term mystery shopper is a form of scientifically contrivedobservations.18 A distortion of measurement resulting from the cognitivebehavior or actions of the witnessing observer is called observer bias.
19 At the Chicago Museum of Science and Industry, floor tilesaround the hatching-chick exhibit must be replaced every six weeks,while tiles in other areas need not be replaced for years. This is anexample of:A. Response latency.B. Physiological reactions.C. Physical trace evidence.D. Content analysis.E. None of the above.20 Counterbalancing attempts to eliminate the confounding effectsof order of presentation when subjects are exposed to two or moreexperimental treatments.21 External validity refers to the question of whether theexperimental treatment was the sole cause of observed changes in thedependent variable.
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RES 320 Final Exam Guide

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