RES 320 Final Exam Guide

E. All of the above.15 When an interviewer’s presence influences a respondent to sayhe or she does not have cockroaches in his or her home (when he or shedoes), a social desirability bias has occurred.16 High-cost, low standardization of questioning and limitedgeographic dispersion are disadvantages characteristic of ____________surveys.A. TelephoneB. Personal interviewC. MailD. None of the above.17 The term mystery shopper is a form of scientifically contrivedobservations.18 A distortion of measurement resulting from the cognitivebehavior or actions of the witnessing observer is called observer bias.