RES 320 Final Exam Guide
9 In exploratory research, the term pilot studies refer to a collectivegroup of diverse techniques that will be conducted on a small scale.10 A term for research procedures that test some sort of stimulus asa proxy for a new, revised, or remarketed product or service.A. Experience surveyB. Situational analysisC. Thematic apperception testD. Concept test11 Secondary data are gathered and recorded by someone prior to(and for purposes other than) the current needs of researchers.12 Two major drawbacks of secondary data are determining theaccuracy of the data and finding data that fit the specifications of theproject.
13 The American Petroleum Institute is an example of:A. A commercial source of secondary data.B. One company that produces the National CREST Report.C. A trade association.D. A government source of secondary data.14 Concerning data distributed by media, researcher should beaware that:A. Data are copyrighted and thus of limited use.B. They generally refer to product flows through retail outlets.C. Data may cover only limited aspects of a topic.D. Government regulations severely limit some forms of data.
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13 The American Petroleum Institute is an example of:A. A commercial source of secondary data.B. One company that produces the National C<strong>RES</strong>T Report.C. A trade association.D. A government source of secondary data.14 Concerning data distributed by media, researcher should beaware that:A. Data are copyrighted and thus of limited use.B. They generally refer to product flows through retail outlets.C. Data may cover only limited aspects of a topic.D. Government regulations severely limit some forms of data.
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