How to Create and Effective Communication Project

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Risk Factors❑ Research institutes❑ Lessons Learned and Best Practices reports❑ Journals❑ Other available resources❑ ___________________________❑ ___________________________B. Various factors may influence behavior that leads to HIVinfection. We can group these factors as: Individual risk factors Biological risk factors Societal risk factors1. Individual risk factors are the risk situations that result froman individual’s attitudes, behaviors, and actions.Mark all the risks you think people in your community take:❑ Engaging in unprotected sex❑ Vaginal❑ Anal❑ Preference for seeking STD treatment from traditional healers❑ Having multiple partners❑ Having faithful relationships but changing partners often❑ Drug or alcohol use❑ Poor STD symptom recognition❑ Poor STD treatment-seeking behavior❑ Unprotected sex during monthly menstrual period❑ Preference for dry sex❑ Other __________________________6How to Create an Effective Communication Project
Risk Factors2. Biological risk factors are risks that exist because of thebiology of the human body.Mark all the risks associated with the biology of the humanbody that affect people in your community:❑ High STD infection rates❑ Women (more vulnerable to HIV infection from sex with aninfected partner than men.)❑ Age (Children under 18, especially girls)❑ Lack of circumcision in men❑ Circumcision of females❑ Other __________________________3. Societal risk factors are social conditions that increase therisk of exposure to HIV.Mark all the societal risk factors that exist in yourcommunity:❑ Migration (short or long term)❑ Refugees/Displacement❑ Traveling or working away from home❑ Sexual expectations (e.g. sex to prove manhood or fertility)❑ Poverty❑ Illiteracy (e.g. no access to health care information)❑ Lack of employment opportunities❑ Gender discrimination❑ Sexual abuse❑ Other __________________________How to Create an Effective Communication Project7
Page 2: This handbook was developed by the
Page 6 and 7: 4How to Create an Effective Communi
Page 10 and 11: Risk Factors4. Structural or enviro
Page 12 and 13: Target Audienceb. Which group(s) ha
Page 14: Target Audience2. Secondary target
Page 17 and 18: Learning More about the Target Audi
Page 29 and 30: Desired Behavior andAttitude Change
Page 31 and 32: Desired Behavior and Attitude Chang
Page 33 and 34: Desired Behavior and Attitude Chang
Page 35 and 36: Initial PlanningA. GoalA project go
Page 37 and 38: Initial PlanningSome additional tip
Page 39 and 40: MessagesThe target audience(s) has
Page 41 and 42: MessagesC. Use the focus group resp
Page 43 and 44: MessagesE. It is now your turn to d
Page 45 and 46: MessagesMESSAGES What benefits will
Page 47 and 48: CommunicationChannels and MediaDuri
Page 49 and 50: Communication Channels & MediaC. Wh
Page 51 and 52: PretestingWhen draft materials have
Page 53 and 54: PretestingWhen you finish pretestin
Page 55 and 56: Pretesting6. Were there any controv
Page 57 and 58: InterventionsYou have already: Iden
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Project Name:SAMPLE PROJECT(1) (2)
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Measures of SuccessActionReturn to
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Appendix II - Planning ChartProject
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