How to Create and Effective Communication Project
How to Create and Effective Communication Project
How to Create and Effective Communication Project
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Measures of SuccessAll projects need <strong>to</strong> include a way for planners <strong>to</strong> learn whetherthe project has been successful. Success means that the communicationobjectives you set in Section V have been met.Look at those objectives <strong>and</strong> decide how you can measure theachievement of those objectives. Depending on your communicationobjectives, you may use indica<strong>to</strong>rs such as: Self-reported movement from one stage of change <strong>to</strong> the next. Recall of messages in r<strong>and</strong>om surveys. Actual production <strong>and</strong> distribution of materials among the targetgroup(s). Number of people trained. Number of radio spots aired. Findings from surveys of reported behavior or attitude. Questionnaires (with information knowledge exams). Observations of activities. Sales reports (e.g., condom sales). Attendance records (e.g., number of clinic visits).Other?RememberSome measures of success require both baseline <strong>and</strong> postinterventiondata <strong>to</strong> evaluate.<strong>How</strong> <strong>to</strong> <strong>Create</strong> an <strong>Effective</strong> <strong>Communication</strong> <strong>Project</strong>59