How to Create and Effective Communication Project

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4How to Create an Effective Communication Project
Risk FactorsA clear understanding of the risks that expose individuals to HIV isessential for communication planning. One reason for developinga BCC intervention is to make individuals aware that certainattitudes and behaviors can place them at risk of getting infectedwith the HIV virus. These attitudes and behaviors are “risk factors”.A. You can conduct a knowledge, attitude, practice and belief(KAPB) study to gain insights into the range of risks taken bythe individuals you want to reach.* But KAPB studies take along time to complete. Information on risk behavior mayalready exist somewhere in your country.Think about the following sources of information. Mark theones that may have useful information about HIV/AIDS risks.Call, visit, or write the most promising ones.❑ Ministry of Health❑ The Permanent Secretary’s Office❑ Director of Primary Health Care❑ Chief/Head, Family Planning Unit❑ Others ______________________❑ Ministry of Education❑ Manager, National AIDS Control Program (NACP)❑ Non-governmental organizations (NGOs) working in HIV/AIDS❑ Community-based organizations (CBOs)❑ United Nations (UN) Agencies❑ Project reports❑ Consultants' reports❑ Universities with demography, sociology or other socialscience departments (cont'd)* See your local university to learn more about conducting a KAPB study.How to Create an Effective Communication Project5
Page 2: This handbook was developed by the
Page 8 and 9: Risk Factors❑ Research institutes
Page 10 and 11: Risk Factors4. Structural or enviro
Page 12 and 13: Target Audienceb. Which group(s) ha
Page 14: Target Audience2. Secondary target
Page 17 and 18: Learning More about the Target Audi
Page 29 and 30: Desired Behavior andAttitude Change
Page 31 and 32: Desired Behavior and Attitude Chang
Page 33 and 34: Desired Behavior and Attitude Chang
Page 35 and 36: Initial PlanningA. GoalA project go
Page 37 and 38: Initial PlanningSome additional tip
Page 39 and 40: MessagesThe target audience(s) has
Page 41 and 42: MessagesC. Use the focus group resp
Page 43 and 44: MessagesE. It is now your turn to d
Page 45 and 46: MessagesMESSAGES What benefits will
Page 47 and 48: CommunicationChannels and MediaDuri
Page 49 and 50: Communication Channels & MediaC. Wh
Page 51 and 52: PretestingWhen draft materials have
Page 53 and 54: PretestingWhen you finish pretestin
Page 55 and 56: Pretesting6. Were there any controv
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InterventionsYou have already: Iden
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Project Name:SAMPLE PROJECT(1) (2)
Page 61 and 62:
Measures of SuccessActionReturn to
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Appendix II - Planning ChartProject
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