How to Create and Effective Communication Project

Project Name:SAMPLE PROJECT(1) (2) (3) (4) (5) (6)Risk Factors Target Audience Desired Behavior &/or Messages Communication Intervention Strategies(Primary & Secondary) Attitude Changes Channels & MediaSexual intercoursewithout a condomCommercial sex workers(CSWs) who work in barsfrequented by middleincomeworkers will betargeted.Questionnaires reveal that50 percent of the targetedCSWs use condoms withclients. However, fewerthan 10 percent usecondoms with regularpartners.Baseline information showsthat these CSWs receivemost of their informationfrom fellow CSWs. Theyalso get information frombar owners. To feel that they have afuture and therefore areason to protectthemselves against theHIV virus. To use condoms withboth clients and regularpartners. To understand that theyare at risk of contractingand passing HIV toboth clients and regularpartners.Important messages forthis target audience are: Think of your family’sfuture if you getinfected (and eventuallysick) with HIV/AIDS. Learn correct condomuse. Learn skills to negotiatecondom use with bothclients and partners.Materials were developedthat include: Leaflets that illustratecorrect condom use. A video showing tenways to negotiatecondom use with aclient. Posters showingCSWs who havedecided to protecttheir families by usingcondoms and encouragingothers to do thesame.This target audience can bereached in a variety of ways thattogether create an integratedcommunication program. CSWs who are well respectedby other CSWs will be trainedas peer educators. During peer education sessions,peer educators will:● Demonstrate condom use.● Give out and discuss leafletsthat explain correct condomuse and can be shared withpartners.● Show and lead discussionson a video about ten ways tonegotiate condom use.● Use role-plays to practicenegotiating condom use. Posters will be displayed whereCSWs and their clients can seethem.How to Create an Effective Communication Project57