How to Create and Effective Communication Project

More documents

Recommendations

Info

InterventionsThink about the interventions you can use to reach your targetaudience with the materials and messages you developed. Brainstorm!ActionUse this information to fill in the Interventions section (column6) on your planning chart in Appendix II.NOW IT’S TIME TO BEGIN YOUR PROJECT.GOOD LUCK!56How to Create an Effective Communication Project
Project Name:SAMPLE PROJECT(1) (2) (3) (4) (5) (6)Risk Factors Target Audience Desired Behavior &/or Messages Communication Intervention Strategies(Primary & Secondary) Attitude Changes Channels & MediaSexual intercoursewithout a condomCommercial sex workers(CSWs) who work in barsfrequented by middleincomeworkers will betargeted.Questionnaires reveal that50 percent of the targetedCSWs use condoms withclients. However, fewerthan 10 percent usecondoms with regularpartners.Baseline information showsthat these CSWs receivemost of their informationfrom fellow CSWs. Theyalso get information frombar owners. To feel that they have afuture and therefore areason to protectthemselves against theHIV virus. To use condoms withboth clients and regularpartners. To understand that theyare at risk of contractingand passing HIV toboth clients and regularpartners.Important messages forthis target audience are: Think of your family’sfuture if you getinfected (and eventuallysick) with HIV/AIDS. Learn correct condomuse. Learn skills to negotiatecondom use with bothclients and partners.Materials were developedthat include: Leaflets that illustratecorrect condom use. A video showing tenways to negotiatecondom use with aclient. Posters showingCSWs who havedecided to protecttheir families by usingcondoms and encouragingothers to do thesame.This target audience can bereached in a variety of ways thattogether create an integratedcommunication program. CSWs who are well respectedby other CSWs will be trainedas peer educators. During peer education sessions,peer educators will:● Demonstrate condom use.● Give out and discuss leafletsthat explain correct condomuse and can be shared withpartners.● Show and lead discussionson a video about ten ways tonegotiate condom use.● Use role-plays to practicenegotiating condom use. Posters will be displayed whereCSWs and their clients can seethem.How to Create an Effective Communication Project57
Page 2:
This handbook was developed by the
Page 6 and 7:
4How to Create an Effective Communi
Page 8 and 9: Risk Factors❑ Research institutes
Page 10 and 11: Risk Factors4. Structural or enviro
Page 12 and 13: Target Audienceb. Which group(s) ha
Page 14: Target Audience2. Secondary target
Page 17 and 18: Learning More about the Target Audi
Page 29 and 30: Desired Behavior andAttitude Change
Page 31 and 32: Desired Behavior and Attitude Chang
Page 33 and 34: Desired Behavior and Attitude Chang
Page 35 and 36: Initial PlanningA. GoalA project go
Page 37 and 38: Initial PlanningSome additional tip
Page 39 and 40: MessagesThe target audience(s) has
Page 41 and 42: MessagesC. Use the focus group resp
Page 43 and 44: MessagesE. It is now your turn to d
Page 45 and 46: MessagesMESSAGES What benefits will
Page 47 and 48: CommunicationChannels and MediaDuri
Page 49 and 50: Communication Channels & MediaC. Wh
Page 51 and 52: PretestingWhen draft materials have
Page 53 and 54: PretestingWhen you finish pretestin
Page 55 and 56: Pretesting6. Were there any controv
Page 57: InterventionsYou have already: Iden
Page 61 and 62: Measures of SuccessActionReturn to
Page 63: Appendix II - Planning ChartProject
show all

How to Create and Effective Communication Project

Create successful ePaper yourself

Delete template?

Save as template?