How to Create and Effective Communication Project

InterventionsYou have already: Identified the risk behaviors and attitudes in your community. Selected a target audience and collected important informationabout its members. Identified the behaviors and attitudes to be changed in the audience. Created a communication strategy. Identified important messages. Chosen the channels through which you will deliver the messages. Pretested the messages and materials with members of the targetaudience.Now you will plan the most effective interventions to reach theaudience. Use a combination of interpersonal, small media, massmedia, and other activities to achieve the best results!ImportantConsider methods that will be entertaining for the targetaudience (e.g., theater, music, etc.)On page 57 is an example of how interventions are developed toinfluence a specific target audience.How to Create an Effective Communication Project55