How to Create and Effective Communication Project

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Pretesting3. What did the target audience like best about the materialsand messages?Explain.4. What did the target audience like least about thematerials and messages?Explain.5. Was the target audience able to perceive the benefit(s)recommended in the messages?❑ YesExplain.❑ No52How to Create an Effective Communication Project
Pretesting6. Were there any controversial or sensitive issues raisedby the target audience?Explain.7. What changes, if any, were recommended by the targetaudience?Explain.If the answers to these questions tell you to change the messagesand materials, be sure to test them again after the revisions.How to Create an Effective Communication Project53
Page 2:
This handbook was developed by the
Page 6 and 7: 4How to Create an Effective Communi
Page 8 and 9: Risk Factors❑ Research institutes
Page 10 and 11: Risk Factors4. Structural or enviro
Page 12 and 13: Target Audienceb. Which group(s) ha
Page 14: Target Audience2. Secondary target
Page 17 and 18: Learning More about the Target Audi
Page 29 and 30: Desired Behavior andAttitude Change
Page 31 and 32: Desired Behavior and Attitude Chang
Page 33 and 34: Desired Behavior and Attitude Chang
Page 35 and 36: Initial PlanningA. GoalA project go
Page 37 and 38: Initial PlanningSome additional tip
Page 39 and 40: MessagesThe target audience(s) has
Page 41 and 42: MessagesC. Use the focus group resp
Page 43 and 44: MessagesE. It is now your turn to d
Page 45 and 46: MessagesMESSAGES What benefits will
Page 47 and 48: CommunicationChannels and MediaDuri
Page 49 and 50: Communication Channels & MediaC. Wh
Page 51 and 52: PretestingWhen draft materials have
Page 53: PretestingWhen you finish pretestin
Page 57 and 58: InterventionsYou have already: Iden
Page 59 and 60: Project Name:SAMPLE PROJECT(1) (2)
Page 61 and 62: Measures of SuccessActionReturn to
Page 63: Appendix II - Planning ChartProject
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