How to Create and Effective Communication Project

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Pretesting4. Do the words match the picture on the page? Why orwhy not?5. What do you like/dislike about this page?6. Are there any words in the text you do not understand?Which ones? (If so, explain the meaning and ask respondentsto suggest other words that can be used to conveythat meaning.)7. Are there any words that you think others might havetrouble reading or understanding? (Again, ask for alternatives.)8. Are there sentences or ideas that are not clear? (If so,have respondents show you what they are. After explainingthe intended message, ask the group to discussbetter ways to convey the idea.)9. Is there anything you like/dislike about these messages?10. Is there anything you like/dislike about the pictures (useof colors, kind of people represented, etc.)?11. Is there anything controversial or sensitive about thesemessages or pictures?12. We want the materials to be as good as possible andeasily understood by others. How can we improve thepictures?13. What other suggestions do you have for improving thismaterial (pictures, words or both)?14. (After collecting the material say...) “Let’s review. Tellme what you think were the most important messages.”50How to Create an Effective Communication Project
PretestingWhen you finish pretesting the materials, you will probablyneed to make some changes. Answer the following questionsto help you decide on any necessary changes.1. Were the target audience members able to understandthe messages and the language in which the messageswere presented?❑ YesExplain.❑ No2. Were the target audience members able to rememberthe messages they were presented?❑ YesExplain.❑ NoHow to Create an Effective Communication Project51
Page 2: This handbook was developed by the
Page 6 and 7: 4How to Create an Effective Communi
Page 8 and 9: Risk Factors❑ Research institutes
Page 10 and 11: Risk Factors4. Structural or enviro
Page 12 and 13: Target Audienceb. Which group(s) ha
Page 14: Target Audience2. Secondary target
Page 17 and 18: Learning More about the Target Audi
Page 29 and 30: Desired Behavior andAttitude Change
Page 31 and 32: Desired Behavior and Attitude Chang
Page 33 and 34: Desired Behavior and Attitude Chang
Page 35 and 36: Initial PlanningA. GoalA project go
Page 37 and 38: Initial PlanningSome additional tip
Page 39 and 40: MessagesThe target audience(s) has
Page 41 and 42: MessagesC. Use the focus group resp
Page 43 and 44: MessagesE. It is now your turn to d
Page 45 and 46: MessagesMESSAGES What benefits will
Page 47 and 48: CommunicationChannels and MediaDuri
Page 49 and 50: Communication Channels & MediaC. Wh
Page 51: PretestingWhen draft materials have
Page 55 and 56: Pretesting6. Were there any controv
Page 57 and 58: InterventionsYou have already: Iden
Page 59 and 60: Project Name:SAMPLE PROJECT(1) (2)
Page 61 and 62: Measures of SuccessActionReturn to
Page 63: Appendix II - Planning ChartProject

How to Create and Effective Communication Project

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