How to Create and Effective Communication Project

PretestingWhen draft materials have been developed, pretest them withmembers of the target audience before printing or producingthem.Materials are pretested to: Assess comprehension and readability. Assess recall of the messages. Identify strong and weak points. Determine whether the personal benefits are strong enough topromote behavior change. Look for sensitive or controversial elements.There are two ways to pretest a material. Individual interviews Focus group interviewsNo matter which pretesting method you choose, you will need toprovide respondents with a quiet environment in which they feelcomfortable discussing the messages and materials you showthem. Give the respondent a copy of your draft material and asksome of these questions:1. What information is this page trying to convey?2. In your own words, what does the text mean?3. What does this picture show? Is it telling you to doanything? If yes, what?How to Create an Effective Communication Project49