How to Create and Effective Communication Project

Communication Channels & MediaC. When you agree on some ideas, find an artist/graphic artist/writer/photographer/producer to work with you to turn theseideas into reality. Ask members of the target audience aboutcolor, size, language, and emotional feeling.RememberAll materials must be pretested with the target audience.D. Many projects use print materials. Here are some basicguidelines for making print materials easier to read:The text should be:Introduced, stating the purpose.Summarized at the end to review major points.Presented in short sentences and short paragraphs.Broken up with visuals placed to emphasize key points. Sometext can be used as “bullets.” Titles or subtitles reinforceimportant points.Written in the active, not passive voice. Very important informationshould be underlined, boldfaced, or put in text boxesfor reinforcement.Clarified with the use of examples.Try to avoid:Technical language.Abbreviations and acronyms.Too much information in a small space.How to Create an Effective Communication Project47