How to Create and Effective Communication Project

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Communication Channels & Media2. Small Media Flip charts Brochures Slides Posters Video Audio tapes3. Mass Media Radio Television Film/videos Newspaper Theater Music Folk media Magazines4. Training (e.g.,: training STD practitioners in STD education/counseling,training peer educators in communicationskills)5. Special Events (e.g., sports games, World AIDS Day,school fairs, holidays)6. Other? ________________________46The most effective way to reach your audience is to use acombination of these. They will reinforce each other.How to Create an Effective Communication Project
Communication Channels & MediaC. When you agree on some ideas, find an artist/graphic artist/writer/photographer/producer to work with you to turn theseideas into reality. Ask members of the target audience aboutcolor, size, language, and emotional feeling.RememberAll materials must be pretested with the target audience.D. Many projects use print materials. Here are some basicguidelines for making print materials easier to read:The text should be:Introduced, stating the purpose.Summarized at the end to review major points.Presented in short sentences and short paragraphs.Broken up with visuals placed to emphasize key points. Sometext can be used as “bullets.” Titles or subtitles reinforceimportant points.Written in the active, not passive voice. Very important informationshould be underlined, boldfaced, or put in text boxesfor reinforcement.Clarified with the use of examples.Try to avoid:Technical language.Abbreviations and acronyms.Too much information in a small space.How to Create an Effective Communication Project47
Page 2: This handbook was developed by the
Page 6 and 7: 4How to Create an Effective Communi
Page 8 and 9: Risk Factors❑ Research institutes
Page 10 and 11: Risk Factors4. Structural or enviro
Page 12 and 13: Target Audienceb. Which group(s) ha
Page 14: Target Audience2. Secondary target
Page 17 and 18: Learning More about the Target Audi
Page 29 and 30: Desired Behavior andAttitude Change
Page 31 and 32: Desired Behavior and Attitude Chang
Page 33 and 34: Desired Behavior and Attitude Chang
Page 35 and 36: Initial PlanningA. GoalA project go
Page 37 and 38: Initial PlanningSome additional tip
Page 39 and 40: MessagesThe target audience(s) has
Page 41 and 42: MessagesC. Use the focus group resp
Page 43 and 44: MessagesE. It is now your turn to d
Page 45 and 46: MessagesMESSAGES What benefits will
Page 47: CommunicationChannels and MediaDuri
Page 51 and 52: PretestingWhen draft materials have
Page 53 and 54: PretestingWhen you finish pretestin
Page 55 and 56: Pretesting6. Were there any controv
Page 57 and 58: InterventionsYou have already: Iden
Page 59 and 60: Project Name:SAMPLE PROJECT(1) (2)
Page 61 and 62: Measures of SuccessActionReturn to
Page 63: Appendix II - Planning ChartProject

How to Create and Effective Communication Project

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