How to Create and Effective Communication Project

CommunicationChannels and MediaDuring the formative research and message design you mayalready have determined the type of communication channel ormedia that would be most effective for your target audience. Communication channels are the methods you use to reach yourtarget audience (e.g., peer education) Communication media are the materials you use to reach your targetaudience (e.g., brochures) Sometimes communication channels and media overlap (e.g., radiosoap opera)A. Brainstorm ideas about the most effective ways to deliver themessages you’ve created. If necessary, remind yourself of thefinancial, political, social, and resource constraints the projectfaces. Once again, ask focus group members about the bestways to reach them.B. There are many creative ways to reach a target audience withmessages and materials. The baseline information you collectedin Sections II, III and Section VI will help you decide.Some ways that target audiences can be reached include:1. Interpersonal Methods Individual counseling Telephone hot lines Outreach Peer education Group counselingHow to Create an Effective Communication Project45