How to Create and Effective Communication Project

More documents

Recommendations

Info

MessagesDon’t forget!Effective messages help the target audience to: Make a personal commitment to make the desired changes. Acquire the skills to implement the changes. Create a supportive environment for practicing the behavior.ActionUse this information to fill in the Messages section (column 4)on your planning chart in Appendix II.44How to Create an Effective Communication Project
CommunicationChannels and MediaDuring the formative research and message design you mayalready have determined the type of communication channel ormedia that would be most effective for your target audience. Communication channels are the methods you use to reach yourtarget audience (e.g., peer education) Communication media are the materials you use to reach your targetaudience (e.g., brochures) Sometimes communication channels and media overlap (e.g., radiosoap opera)A. Brainstorm ideas about the most effective ways to deliver themessages you’ve created. If necessary, remind yourself of thefinancial, political, social, and resource constraints the projectfaces. Once again, ask focus group members about the bestways to reach them.B. There are many creative ways to reach a target audience withmessages and materials. The baseline information you collectedin Sections II, III and Section VI will help you decide.Some ways that target audiences can be reached include:1. Interpersonal Methods Individual counseling Telephone hot lines Outreach Peer education Group counselingHow to Create an Effective Communication Project45
Page 2: This handbook was developed by the
Page 6 and 7: 4How to Create an Effective Communi
Page 8 and 9: Risk Factors❑ Research institutes
Page 10 and 11: Risk Factors4. Structural or enviro
Page 12 and 13: Target Audienceb. Which group(s) ha
Page 14: Target Audience2. Secondary target
Page 17 and 18: Learning More about the Target Audi
Page 29 and 30: Desired Behavior andAttitude Change
Page 31 and 32: Desired Behavior and Attitude Chang
Page 33 and 34: Desired Behavior and Attitude Chang
Page 35 and 36: Initial PlanningA. GoalA project go
Page 37 and 38: Initial PlanningSome additional tip
Page 39 and 40: MessagesThe target audience(s) has
Page 41 and 42: MessagesC. Use the focus group resp
Page 43 and 44: MessagesE. It is now your turn to d
Page 45: MessagesMESSAGES What benefits will
Page 49 and 50: Communication Channels & MediaC. Wh
Page 51 and 52: PretestingWhen draft materials have
Page 53 and 54: PretestingWhen you finish pretestin
Page 55 and 56: Pretesting6. Were there any controv
Page 57 and 58: InterventionsYou have already: Iden
Page 59 and 60: Project Name:SAMPLE PROJECT(1) (2)
Page 61 and 62: Measures of SuccessActionReturn to
Page 63: Appendix II - Planning ChartProject

How to Create and Effective Communication Project

Create successful ePaper yourself

Delete template?

Save as template?