How to Create and Effective Communication Project

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MessagesD. If you decide not to use or adapt existing materials, you needto determine:1. Do these messages conflict with messages you want todeliver?2. How can the existing messages be built upon (i.e., move thetarget audience to the next step in the behavior changeprocess)?40How to Create an Effective Communication Project
MessagesE. It is now your turn to develop messages. Keep in mind that nomaterial can cover all possible messages. However, certainmedia, such as brochures and drama, can more easily accommodateseveral ideas, whereas others, such as posters, cannot.It is important to pretest all the messages you intend to usewith the target audience(s). See Section VIII for more informationabout pretesting.Here are seven tips to help you develop successful messagesand materials:TIP EXAMPLEIdentify thebenefit(s) of makingthe desired behaviorchange.Support the benefitswith relevantinformation.Make the messagesclear and simple.Highlight the mainpoints.Limit the number ofideas in any onematerial.Create a feelingappropriate with theinformation you aredelivering.Find credible sourcesto deliver yourinformation.“If you use condoms at home you can protectyour family from STDs.”“STDs can cause infertility in women and harmunborn children.”“Safe Sex. It is easier than you think.”“GET YOUR CONDOMS TODAY”“Regular use of condoms prevents the spreadof STDs to you, your wife and your unbornchildren.”“Love alone will not protect you from STDsand AIDS. Love each other enough to usecondom sense.”“As a professional football player I know theimportance of achieving my goals. Stay alivelong enough to achieve your goals. Usecondoms.”How to Create an Effective Communication Project41
Page 2: This handbook was developed by the
Page 6 and 7: 4How to Create an Effective Communi
Page 8 and 9: Risk Factors❑ Research institutes
Page 10 and 11: Risk Factors4. Structural or enviro
Page 12 and 13: Target Audienceb. Which group(s) ha
Page 14: Target Audience2. Secondary target
Page 17 and 18: Learning More about the Target Audi
Page 29 and 30: Desired Behavior andAttitude Change
Page 31 and 32: Desired Behavior and Attitude Chang
Page 33 and 34: Desired Behavior and Attitude Chang
Page 35 and 36: Initial PlanningA. GoalA project go
Page 37 and 38: Initial PlanningSome additional tip
Page 39 and 40: MessagesThe target audience(s) has
Page 41: MessagesC. Use the focus group resp
Page 45 and 46: MessagesMESSAGES What benefits will
Page 47 and 48: CommunicationChannels and MediaDuri
Page 49 and 50: Communication Channels & MediaC. Wh
Page 51 and 52: PretestingWhen draft materials have
Page 53 and 54: PretestingWhen you finish pretestin
Page 55 and 56: Pretesting6. Were there any controv
Page 57 and 58: InterventionsYou have already: Iden
Page 59 and 60: Project Name:SAMPLE PROJECT(1) (2)
Page 61 and 62: Measures of SuccessActionReturn to
Page 63: Appendix II - Planning ChartProject

How to Create and Effective Communication Project

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