How to Create and Effective Communication Project

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MessagesB. Using samples of existing materials, ask your focus group thefollowing questions to determine whether they are suitable foryour project:1. Have you seen these messages/materials before?2. If yes, where did you see them?3. What do you understand the messages and materials to besaying?4. Do the messages make sense to you?5. Do they provide you with all the information you need toknow?6. Are they appropriate given your life situation?7. Do you think your friends would understand the messages?8. Do these materials and messages motivate you to change?9. Have you seen these materials so many times that you aretired or bored by them?38How to Create an Effective Communication Project
MessagesC. Use the focus group responses to decide whether or not to useor modify the pre-existing messages and materials. Askyourself:1. How have these materials been used?2. Were they effective? (How did the target audience react tothem?)3. Can you get permission to modify or use the materials/messages?How to Create an Effective Communication Project39
Page 2: This handbook was developed by the
Page 6 and 7: 4How to Create an Effective Communi
Page 8 and 9: Risk Factors❑ Research institutes
Page 10 and 11: Risk Factors4. Structural or enviro
Page 12 and 13: Target Audienceb. Which group(s) ha
Page 14: Target Audience2. Secondary target
Page 17 and 18: Learning More about the Target Audi
Page 29 and 30: Desired Behavior andAttitude Change
Page 31 and 32: Desired Behavior and Attitude Chang
Page 33 and 34: Desired Behavior and Attitude Chang
Page 35 and 36: Initial PlanningA. GoalA project go
Page 37 and 38: Initial PlanningSome additional tip
Page 39: MessagesThe target audience(s) has
Page 43 and 44: MessagesE. It is now your turn to d
Page 45 and 46: MessagesMESSAGES What benefits will
Page 47 and 48: CommunicationChannels and MediaDuri
Page 49 and 50: Communication Channels & MediaC. Wh
Page 51 and 52: PretestingWhen draft materials have
Page 53 and 54: PretestingWhen you finish pretestin
Page 55 and 56: Pretesting6. Were there any controv
Page 57 and 58: InterventionsYou have already: Iden
Page 59 and 60: Project Name:SAMPLE PROJECT(1) (2)
Page 61 and 62: Measures of SuccessActionReturn to
Page 63: Appendix II - Planning ChartProject

How to Create and Effective Communication Project

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