How to Create and Effective Communication Project

MessagesThe target audience(s) has been selected, risk situations have beenidentified, and goals and objectives have been set. It is now time todevelop messages that will appeal to the target audiences and helppromote their movement toward the desired outcome. Use focusgroup discussions with members of the target audience to guideyour decisions.Note: These FGDs are different from the FGDs conducted duringthe formative research design. Do not combine them.It is important to know what messages and materials your targetaudiences are already receiving. You may want to adapt theseexisting materials for use with your target audience or identifyadditional needs.A. Make a list of the materials and messages your target audiencesalready receive and where these materials and messagesare available:How to Create an Effective Communication Project37