How to Create and Effective Communication Project
How to Create and Effective Communication Project
How to Create and Effective Communication Project
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MessagesThe target audience(s) has been selected, risk situations have beenidentified, <strong>and</strong> goals <strong>and</strong> objectives have been set. It is now time <strong>to</strong>develop messages that will appeal <strong>to</strong> the target audiences <strong>and</strong> helppromote their movement <strong>to</strong>ward the desired outcome. Use focusgroup discussions with members of the target audience <strong>to</strong> guideyour decisions.Note: These FGDs are different from the FGDs conducted duringthe formative research design. Do not combine them.It is important <strong>to</strong> know what messages <strong>and</strong> materials your targetaudiences are already receiving. You may want <strong>to</strong> adapt theseexisting materials for use with your target audience or identifyadditional needs.A. Make a list of the materials <strong>and</strong> messages your target audiencesalready receive <strong>and</strong> where these materials <strong>and</strong> messagesare available:<strong>How</strong> <strong>to</strong> <strong>Create</strong> an <strong>Effective</strong> <strong>Communication</strong> <strong>Project</strong>37