How to Create and Effective Communication Project

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Initial PlanningB. ObjectivesObjectives are specific statements which help to achieve theproject goal and establish standards by which the project willbe evaluated. There are several types of objectives including: Behavioral objectives Attitude objectives Knowledge objectives Environmental objectives (usually designed to support the behavioralobjectives)All objectives need to include the following information:Who?What?How Much?When?Who are the people expected to change(or what are the environmental conditions expectedto change)?What is the action or change in behavior, attitude,knowledge or environment to be achieved?What is the extent of the condition to be achieved?What is the time frame for the change?Some examples of project objectives include: Transportation workers will increase condom use by 10% during thetwo years of the project. High quality condoms will be available in 80% of truck stops by the6th month of the project.34How to Create an Effective Communication Project
Initial PlanningSome additional tips for when you write project objectives Be as realistic as possible Don’t write too many objectives. Fewer objectives are morerealistic. Keep in mind, objectives must be measurable. Some objectives will require both baseline and post project data. The measures of these objectives must be incorporated into yourproject plan (see Section X Measures of Success).In the space below write several project objectives. Use theinformation you learned during your investigation of the targetaudience.How to Create an Effective Communication Project35
Page 2: This handbook was developed by the
Page 6 and 7: 4How to Create an Effective Communi
Page 8 and 9: Risk Factors❑ Research institutes
Page 10 and 11: Risk Factors4. Structural or enviro
Page 12 and 13: Target Audienceb. Which group(s) ha
Page 14: Target Audience2. Secondary target
Page 17 and 18: Learning More about the Target Audi
Page 29 and 30: Desired Behavior andAttitude Change
Page 31 and 32: Desired Behavior and Attitude Chang
Page 33 and 34: Desired Behavior and Attitude Chang
Page 35: Initial PlanningA. GoalA project go
Page 39 and 40: MessagesThe target audience(s) has
Page 41 and 42: MessagesC. Use the focus group resp
Page 43 and 44: MessagesE. It is now your turn to d
Page 45 and 46: MessagesMESSAGES What benefits will
Page 47 and 48: CommunicationChannels and MediaDuri
Page 49 and 50: Communication Channels & MediaC. Wh
Page 51 and 52: PretestingWhen draft materials have
Page 53 and 54: PretestingWhen you finish pretestin
Page 55 and 56: Pretesting6. Were there any controv
Page 57 and 58: InterventionsYou have already: Iden
Page 59 and 60: Project Name:SAMPLE PROJECT(1) (2)
Page 61 and 62: Measures of SuccessActionReturn to
Page 63: Appendix II - Planning ChartProject

How to Create and Effective Communication Project

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