How to Create and Effective Communication Project
How to Create and Effective Communication Project
How to Create and Effective Communication Project
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Initial PlanningB. ObjectivesObjectives are specific statements which help <strong>to</strong> achieve theproject goal <strong>and</strong> establish st<strong>and</strong>ards by which the project willbe evaluated. There are several types of objectives including: Behavioral objectives Attitude objectives Knowledge objectives Environmental objectives (usually designed <strong>to</strong> support the behavioralobjectives)All objectives need <strong>to</strong> include the following information:Who?What?<strong>How</strong> Much?When?Who are the people expected <strong>to</strong> change(or what are the environmental conditions expected<strong>to</strong> change)?What is the action or change in behavior, attitude,knowledge or environment <strong>to</strong> be achieved?What is the extent of the condition <strong>to</strong> be achieved?What is the time frame for the change?Some examples of project objectives include: Transportation workers will increase condom use by 10% during thetwo years of the project. High quality condoms will be available in 80% of truck s<strong>to</strong>ps by the6th month of the project.34<strong>How</strong> <strong>to</strong> <strong>Create</strong> an <strong>Effective</strong> <strong>Communication</strong> <strong>Project</strong>
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