How to Create and Effective Communication Project

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Desired Behavior and Attitude Changes❑ Think of condom use as acceptable or “cool” behavior❑ Create a supportive environment for people affected by HIV/AIDS❑ Recognize the need to fund, implement, and support HIV/AIDSprevention programs❑ Others ___________________________F. Mark the changes that would address the environmental andstructural constraints identified in the previous section.❑ Improve access to condoms❑ Cheaper condoms❑ Condom advertising❑ Condom only brothels/bars❑ Client-friendly STD services❑ More publicity for available STD services❑ Counseling services❑ Cheaper STD drugs❑ Others ______________30How to Create an Effective Communication Project
Desired Behavior and Attitude ChangesG. Think about how you would move a member of your targetaudience through the behavior change process.For example: In a project targeting men with multiplepartners you might want to help them recognize and treatSTDs.Unawareness_AwarenessAwareness_AcquiringSkills andKnowledgeAcquiringSkills andKnowledge_MotivationMotivation_TrialTrial_SuccessTell them that STDs exist and can be dangerous totheir health and the health of their partners. Tellthem that they need to know how to tell whetherthey have an STD and how to prevent them.Give them information to help them knowwhether they have an STD. Tell them where to go ifthey think they have an STD. Tell them what theeffects will be on their health and the health oftheir partners if they don’t get an STD treated.Encourage them to visit a clinic if they think theyhave an STD. Tell them where the clinic is. Tell themthat STDs are easy to treat if they are diagnosedearly. Encourage them to use condoms with allpartners to help prevent STDs.Encourage them to take all the drugs they aregiven at the clinic and not to share them withothers. Say that it is time to visit the clinic and thatit will help relieve their symptoms. Tell them that itis time for them to use condoms with eachpartner.Tell them they did the right thing by coming to theclinic when they thought they had an STD. Encouragethem to come again if they have more symptoms.Congratulate them on using condoms withtheir partners. Remind them that they need tocontinue using condoms.How to Create an Effective Communication Project31
Page 2: This handbook was developed by the
Page 6 and 7: 4How to Create an Effective Communi
Page 8 and 9: Risk Factors❑ Research institutes
Page 10 and 11: Risk Factors4. Structural or enviro
Page 12 and 13: Target Audienceb. Which group(s) ha
Page 14: Target Audience2. Secondary target
Page 17 and 18: Learning More about the Target Audi
Page 29 and 30: Desired Behavior andAttitude Change
Page 31: Desired Behavior and Attitude Chang
Page 35 and 36: Initial PlanningA. GoalA project go
Page 37 and 38: Initial PlanningSome additional tip
Page 39 and 40: MessagesThe target audience(s) has
Page 41 and 42: MessagesC. Use the focus group resp
Page 43 and 44: MessagesE. It is now your turn to d
Page 45 and 46: MessagesMESSAGES What benefits will
Page 47 and 48: CommunicationChannels and MediaDuri
Page 49 and 50: Communication Channels & MediaC. Wh
Page 51 and 52: PretestingWhen draft materials have
Page 53 and 54: PretestingWhen you finish pretestin
Page 55 and 56: Pretesting6. Were there any controv
Page 57 and 58: InterventionsYou have already: Iden
Page 59 and 60: Project Name:SAMPLE PROJECT(1) (2)
Page 61 and 62: Measures of SuccessActionReturn to
Page 63: Appendix II - Planning ChartProject

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