How to Create and Effective Communication Project
How to Create and Effective Communication Project
How to Create and Effective Communication Project
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Desired Behavior <strong>and</strong> Attitude ChangesG. Think about how you would move a member of your targetaudience through the behavior change process.For example: In a project targeting men with multiplepartners you might want <strong>to</strong> help them recognize <strong>and</strong> treatSTDs.Unawareness_AwarenessAwareness_AcquiringSkills <strong>and</strong>KnowledgeAcquiringSkills <strong>and</strong>Knowledge_MotivationMotivation_TrialTrial_SuccessTell them that STDs exist <strong>and</strong> can be dangerous <strong>to</strong>their health <strong>and</strong> the health of their partners. Tellthem that they need <strong>to</strong> know how <strong>to</strong> tell whetherthey have an STD <strong>and</strong> how <strong>to</strong> prevent them.Give them information <strong>to</strong> help them knowwhether they have an STD. Tell them where <strong>to</strong> go ifthey think they have an STD. Tell them what theeffects will be on their health <strong>and</strong> the health oftheir partners if they don’t get an STD treated.Encourage them <strong>to</strong> visit a clinic if they think theyhave an STD. Tell them where the clinic is. Tell themthat STDs are easy <strong>to</strong> treat if they are diagnosedearly. Encourage them <strong>to</strong> use condoms with allpartners <strong>to</strong> help prevent STDs.Encourage them <strong>to</strong> take all the drugs they aregiven at the clinic <strong>and</strong> not <strong>to</strong> share them withothers. Say that it is time <strong>to</strong> visit the clinic <strong>and</strong> thatit will help relieve their symp<strong>to</strong>ms. Tell them that itis time for them <strong>to</strong> use condoms with eachpartner.Tell them they did the right thing by coming <strong>to</strong> theclinic when they thought they had an STD. Encouragethem <strong>to</strong> come again if they have more symp<strong>to</strong>ms.Congratulate them on using condoms withtheir partners. Remind them that they need <strong>to</strong>continue using condoms.<strong>How</strong> <strong>to</strong> <strong>Create</strong> an <strong>Effective</strong> <strong>Communication</strong> <strong>Project</strong>31