How to Create and Effective Communication Project
How to Create and Effective Communication Project
How to Create and Effective Communication Project
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Desired Behavior <strong>and</strong> Attitude ChangesB. Changing behaviors <strong>and</strong> attitudes is a process that takes time.As the majority of your target audience moves from one step<strong>to</strong> the next, they will need different messages <strong>and</strong> support.The Behavior Change ProcessSuccess*TrialMotivationAwarenessAcquiringKnowledge& SkillsUnawareness* The process of changing behaviors <strong>and</strong> attitudes is not adirect journey. Most people move back <strong>and</strong> forth betweensteps before achieving success.C. In the box below, write a list of the risk behaviors, attitudes <strong>and</strong>practices identified in Sections II <strong>and</strong> III. Mark the ones thatare most important.*Success is defined as a behavior or attitude change that is sustained over a period of time.28<strong>How</strong> <strong>to</strong> <strong>Create</strong> an <strong>Effective</strong> <strong>Communication</strong> <strong>Project</strong>