How to Create and Effective Communication Project

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Desired Behavior and Attitude ChangesB. Changing behaviors and attitudes is a process that takes time.As the majority of your target audience moves from one stepto the next, they will need different messages and support.The Behavior Change ProcessSuccess*TrialMotivationAwarenessAcquiringKnowledge& SkillsUnawareness* The process of changing behaviors and attitudes is not adirect journey. Most people move back and forth betweensteps before achieving success.C. In the box below, write a list of the risk behaviors, attitudes andpractices identified in Sections II and III. Mark the ones thatare most important.*Success is defined as a behavior or attitude change that is sustained over a period of time.28How to Create an Effective Communication Project
Desired Behavior and Attitude ChangesD. Now mark the changes that would address the behaviorsidentified in the previous section.❑ No sexual activity❑ Delay of sexual activity❑ Mutual faithfulness❑ Partner reduction❑ Condom use with all partners❑ Condom use with casual partners❑ Condom negotiation skills❑ Sexual communication skills❑ STD symptom recognition skills❑ Early and professional STD treatment❑ No anal intercourse❑ Protected sex during monthly menstrual period❑ Increased knowledge of modes of transmission❑ Risk Assessment skills❑ Ability to talk to sexual partner about STDs/HIV/AIDS❑ Ability to talk to children about sexual issues❑ Ability to obtain condoms❑ Others ___________________________E. Mark the changes that would address the attitudes identified inthe previous section:❑ Increase comfort with going to STD clinics❑ Increase comfort with purchasing condoms❑ Recognize it is possible to get HIV/AIDS❑ Increase understanding and compassion for people with HIV/AIDS❑ Recognize the economic and community impact of HIV/AIDSHow to Create an Effective Communication Project29
Page 2: This handbook was developed by the
Page 6 and 7: 4How to Create an Effective Communi
Page 8 and 9: Risk Factors❑ Research institutes
Page 10 and 11: Risk Factors4. Structural or enviro
Page 12 and 13: Target Audienceb. Which group(s) ha
Page 14: Target Audience2. Secondary target
Page 17 and 18: Learning More about the Target Audi
Page 29: Desired Behavior andAttitude Change
Page 33 and 34: Desired Behavior and Attitude Chang
Page 35 and 36: Initial PlanningA. GoalA project go
Page 37 and 38: Initial PlanningSome additional tip
Page 39 and 40: MessagesThe target audience(s) has
Page 41 and 42: MessagesC. Use the focus group resp
Page 43 and 44: MessagesE. It is now your turn to d
Page 45 and 46: MessagesMESSAGES What benefits will
Page 47 and 48: CommunicationChannels and MediaDuri
Page 49 and 50: Communication Channels & MediaC. Wh
Page 51 and 52: PretestingWhen draft materials have
Page 53 and 54: PretestingWhen you finish pretestin
Page 55 and 56: Pretesting6. Were there any controv
Page 57 and 58: InterventionsYou have already: Iden
Page 59 and 60: Project Name:SAMPLE PROJECT(1) (2)
Page 61 and 62: Measures of SuccessActionReturn to
Page 63: Appendix II - Planning ChartProject

How to Create and Effective Communication Project

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