How to Create and Effective Communication Project

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Learning More about the Target AudienceC. FGDs will help you answer the questions in the previoussection and plan your project.The following are examples of the types of questions youmay want to ask during FGDs.1. Do members of the target audience understand and practiceHIV preventive behaviors? Explain:2. What words do they use to describe risky behavior?3. What are their beliefs about gender and sexuality that maymake them vulnerable to HIV infection?20How to Create an Effective Communication Project
Learning More about the Target Audience4. What types of information might motivate them to changetheir risk behavior?5. What do they understand as the advantages of practicing safersex?6. What are their attitudes toward people with HIV/AIDS?7. Do they believe that there are stigmas associated withHIV/AIDS?How to Create an Effective Communication Project21
Page 2: This handbook was developed by the
Page 6 and 7: 4How to Create an Effective Communi
Page 8 and 9: Risk Factors❑ Research institutes
Page 10 and 11: Risk Factors4. Structural or enviro
Page 12 and 13: Target Audienceb. Which group(s) ha
Page 14: Target Audience2. Secondary target
Page 17 and 18: Learning More about the Target Audi
Page 21: Learning More about the Target Audi
Page 29 and 30: Desired Behavior andAttitude Change
Page 31 and 32: Desired Behavior and Attitude Chang
Page 33 and 34: Desired Behavior and Attitude Chang
Page 35 and 36: Initial PlanningA. GoalA project go
Page 37 and 38: Initial PlanningSome additional tip
Page 39 and 40: MessagesThe target audience(s) has
Page 41 and 42: MessagesC. Use the focus group resp
Page 43 and 44: MessagesE. It is now your turn to d
Page 45 and 46: MessagesMESSAGES What benefits will
Page 47 and 48: CommunicationChannels and MediaDuri
Page 49 and 50: Communication Channels & MediaC. Wh
Page 51 and 52: PretestingWhen draft materials have
Page 53 and 54: PretestingWhen you finish pretestin
Page 55 and 56: Pretesting6. Were there any controv
Page 57 and 58: InterventionsYou have already: Iden
Page 59 and 60: Project Name:SAMPLE PROJECT(1) (2)
Page 61 and 62: Measures of SuccessActionReturn to
Page 63: Appendix II - Planning ChartProject

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