How to Create and Effective Communication Project

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Learning More about the Target Audience2. Information that can help you learn more about theireconomic environment includes: How they spend their money How their spending influences others in society The cost of their health care Their ability to afford condoms Their ability to earn and inherit money (particularly forwomen) Other _______________________3. Information that can help you learn more about theirpolitical environment, including national and local laws andpolicies and other activities, includes: Access to condom advertising Access to health care Access to sex education The drug trade Other _______________________ Public health campaigns The sex trade Operation of STD clinics The legal status of women4. Information that can help you learn more about theircultural environment, and factors that shape the basic values,perceptions, preferences, and behaviors of the targetaudience, includes: Gender roles Race Language Literature The media Religion Educational institutions Popular music Theater Other _______________________18How to Create an Effective Communication Project
Learning More about the Target Audience5. Information that can help you learn more about theirattitudes and behaviors include: Beliefs about how HIV and STDs are spread How (or if) they assess their risk of HIV infection How couples communicate about HIV/AIDS/STD issues What they think of people who are HIV positive6. Information that can help you determine their access toand feelings about services and products include: Feelings about purchasing condoms Knowledge about free condoms Information about counseling services Information about inexpensive STD clinics and drugs fortreatmentHow to Create an Effective Communication Project19
Page 2: This handbook was developed by the
Page 6 and 7: 4How to Create an Effective Communi
Page 8 and 9: Risk Factors❑ Research institutes
Page 10 and 11: Risk Factors4. Structural or enviro
Page 12 and 13: Target Audienceb. Which group(s) ha
Page 14: Target Audience2. Secondary target
Page 17 and 18: Learning More about the Target Audi
Page 19: Learning More about the Target Audi
Page 29 and 30: Desired Behavior andAttitude Change
Page 31 and 32: Desired Behavior and Attitude Chang
Page 33 and 34: Desired Behavior and Attitude Chang
Page 35 and 36: Initial PlanningA. GoalA project go
Page 37 and 38: Initial PlanningSome additional tip
Page 39 and 40: MessagesThe target audience(s) has
Page 41 and 42: MessagesC. Use the focus group resp
Page 43 and 44: MessagesE. It is now your turn to d
Page 45 and 46: MessagesMESSAGES What benefits will
Page 47 and 48: CommunicationChannels and MediaDuri
Page 49 and 50: Communication Channels & MediaC. Wh
Page 51 and 52: PretestingWhen draft materials have
Page 53 and 54: PretestingWhen you finish pretestin
Page 55 and 56: Pretesting6. Were there any controv
Page 57 and 58: InterventionsYou have already: Iden
Page 59 and 60: Project Name:SAMPLE PROJECT(1) (2)
Page 61 and 62: Measures of SuccessActionReturn to
Page 63: Appendix II - Planning ChartProject

How to Create and Effective Communication Project

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