How to Create and Effective Communication Project

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This handbook was developed by the AIDSCAPBehavior Change Communication Unit.Hally Mahler, Associate Communications OfficerDonna Flanagan, Associate Director
Page 5 and 6: IntroductionThere are several other
Page 7 and 8: Risk FactorsA clear understanding o
Page 9 and 10: Risk Factors2. Biological risk fact
Page 11 and 12: Target AudienceTarget audiences are
Page 13 and 14: Target AudienceB. Use this informat
Page 16 and 17: Learning More about the Target Audi
Page 28 and 29: 26How to Create an Effective Commun
Page 30 and 31: Desired Behavior and Attitude Chang
Page 36 and 37: Initial PlanningB. ObjectivesObject
Page 38 and 39: Initial PlanningC. At this point, s
Page 40 and 41: MessagesB. Using samples of existin
Page 42 and 43: MessagesD. If you decide not to use
Page 44 and 45: MessagesAdditional hints:When you p
Page 46 and 47: MessagesDon’t forget!Effective me
Page 48 and 49: Communication Channels & Media2. Sm
Page 50 and 51: Communication Channels & MediaThe g
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Pretesting4. Do the words match the
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Pretesting3. What did the target au
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54How to Create an Effective Commun
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InterventionsThink about the interv
Page 60 and 61:
Measures of SuccessAll projects nee
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AppendicesAppendix I - Communicatio
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How to Create and Effective Communication Project

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