How to Create and Effective Communication Project
How to Create and Effective Communication Project
How to Create and Effective Communication Project
- No tags were found...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Target Audience2. Secondary target audiences are people who influence or areinfluenced by primary audiences. Some secondary targetaudiences are known as gatekeepers. Gatekeepers areusually influential leaders in a community. Peer educa<strong>to</strong>rs<strong>and</strong> outreach workers are another type of influentialleaders. They are a special case since they are selected fromthe primary target audience.Mark the gatekeepers <strong>and</strong> other leaders you will target inyour project:❑ Peer educa<strong>to</strong>rs❑ Community health workers❑ Outreach workers❑ Top-level decision makers❑ Pharmacists❑ Professional health care workers❑ Traditional healers❑ Community leaders❑ Politicians❑ Parents/family/children❑ Religious leaders❑ Business leaders❑ Media executives/officers❑ Educa<strong>to</strong>rs❑ Other __________________________12<strong>How</strong> <strong>to</strong> <strong>Create</strong> an <strong>Effective</strong> <strong>Communication</strong> <strong>Project</strong>