How to Create and Effective Communication Project

Target Audience2. Secondary target audiences are people who influence or areinfluenced by primary audiences. Some secondary targetaudiences are known as gatekeepers. Gatekeepers areusually influential leaders in a community. Peer educatorsand outreach workers are another type of influentialleaders. They are a special case since they are selected fromthe primary target audience.Mark the gatekeepers and other leaders you will target inyour project:❑ Peer educators❑ Community health workers❑ Outreach workers❑ Top-level decision makers❑ Pharmacists❑ Professional health care workers❑ Traditional healers❑ Community leaders❑ Politicians❑ Parents/family/children❑ Religious leaders❑ Business leaders❑ Media executives/officers❑ Educators❑ Other __________________________12How to Create an Effective Communication Project