How to Create and Effective Communication Project

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Target Audienceb. Which group(s) have the greatest risk of HIV infection?c. Which group(s) are most important for your organization'sobjectives?d. Which group(s) do you have the expertise and resources towork with?10How to Create an Effective Communication Project
Target AudienceB. Use this information to select your target audience(s). Thereare two types of target audiences, primary and secondary.1. Primary target audiences for HIV/AIDS prevention arepeople who practice high-risk behavior.Mark the primary target audiences you will target in yourproject:❑ People with multiple partners❑ Commercial sex workers (CSWs)❑ Clients of commercial sex workers❑ Men in the commercial sex industry❑ STD patients❑ Men and women away from home❑ Military❑ Community leaders❑ People living with AIDS❑ People in the workplace❑ Men who have sex with men❑ People whose partners have multiple partners❑ Adolescents❑ Students❑ Out-of-school youth❑ Individuals in high HIV prevalence communities❑ Population/general public❑ Children of infected mothers❑ Individuals whose partners are IV drug users❑ Regular partners and spouses of high-risk individuals❑ Other ________________________How to Create an Effective Communication Project11
Page 2: This handbook was developed by the
Page 6 and 7: 4How to Create an Effective Communi
Page 8 and 9: Risk Factors❑ Research institutes
Page 10 and 11: Risk Factors4. Structural or enviro
Page 14: Target Audience2. Secondary target
Page 17 and 18: Learning More about the Target Audi
Page 29 and 30: Desired Behavior andAttitude Change
Page 31 and 32: Desired Behavior and Attitude Chang
Page 33 and 34: Desired Behavior and Attitude Chang
Page 35 and 36: Initial PlanningA. GoalA project go
Page 37 and 38: Initial PlanningSome additional tip
Page 39 and 40: MessagesThe target audience(s) has
Page 41 and 42: MessagesC. Use the focus group resp
Page 43 and 44: MessagesE. It is now your turn to d
Page 45 and 46: MessagesMESSAGES What benefits will
Page 47 and 48: CommunicationChannels and MediaDuri
Page 49 and 50: Communication Channels & MediaC. Wh
Page 51 and 52: PretestingWhen draft materials have
Page 53 and 54: PretestingWhen you finish pretestin
Page 55 and 56: Pretesting6. Were there any controv
Page 57 and 58: InterventionsYou have already: Iden
Page 59 and 60: Project Name:SAMPLE PROJECT(1) (2)
Page 61 and 62: Measures of SuccessActionReturn to
Page 63:
Appendix II - Planning ChartProject
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How to Create and Effective Communication Project

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