How to Create and Effective Communication Project

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Risk Factors4. Structural or environmental factors prevent people fromhaving access to services and products needed to helpdecrease exposure to HIV.Mark all the structural and environmental factors that existin your community:❑ Low availability of condoms❑ Lack of STD services❑ Lack of STD drugs❑ National or local laws that discriminate against women or peopleliving with HIV❑ High unemployment/economic inequities among different groups❑ Sexual abuseThink about the risk factors you've identified. Do they suggest thatcertain people or groups in your community have behavioral, biological,societal and/or environmental risk factors that need to be addressed?If so, who are they? These people will be the target audience(s) foryour project. The next section will help you further define them.8How to Create an Effective Communication Project
Target AudienceTarget audiences are the people your communication project isaimed at. People are reached more effectively when information isadapted to their particular needs.A. You will select your target audience based on a variety ofconditions including: Your prior experience working with them The individual, biological, societal and environmental risk factorsidentified in the previous section Their immediate risk of HIV infection Budgetary concerns Humanitarian concernsUse the information collected in Section II to help youselect groups that need urgent attention:a. Which group(s) need accurate information most urgently?How to Create an Effective Communication Project9
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Measures of SuccessActionReturn to
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Appendix II - Planning ChartProject
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How to Create and Effective Communication Project

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