2013 AnnuAl RepoRt - Australian Grand Prix

• Build positive event brand perceptionso To increase positive public support for the events.o To build a brand identity which is consistent, recognisable and sustainable in thelong term.o To engage with the community at large to promote the positive attributes andbenefits of the events.o To establish a “Brand Identity” that is sustainable, long term.o To increase and leverage the following of the sport (Formula 1 and MotoGP) amongcore customer segments.o To be considered a good community citizen, minimising our impact on the peopleand regions in which we operate.• Empower and support our staffo To provide leadership and vision through organisational structure and clearlyarticulated strategies, objectives and behaviours.o To grow the skills, professionalism and capabilities of our people by committing to aculture of learning and development.o To set up our people to succeed, providing them with appropriate levels ofguidance, support and resources.o To minimise staff turnover and retain organisational IP and knowledge.These strategic priorities define the way the Corporation will deliver both the Formula 1 ®Australian Grand Prix and the Australian Motorcycle Grand Prix. Each is supported by a set ofinitiatives and specific tactical elements that are reviewed for each event on an annualbasis.The reporting and consultative structures of the Formula 1 ® Grand Prix and the AustralianMotorcycle Grand Prix are set out on the following pages.Australian Grand Prix Corporation Annual Report 2013 9Australian Grand Prix Corporation Annual Report 2013 9